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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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NiCE Launches AI Ops Center for Enterprise CX Reliability
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From Static to Smart: Why AI Is the Next Frontier in CMS
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Genesys CEO Tony Bates on stage at his company's conference in Nashville in September 2025.
Genesys & Scaled Cognition Partner on Agentic AI for CX
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The CMO’s 2026 Roadmap: How to Turn LLM Visibility Into GTM Strategy
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Chief Customer Officer Challenges: From 'Mean Girls' Politics to Real CX Power
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Twilio Adds Data Tools for Enterprise Customer Engagement
tage setup at Kustomer’s CX NOW 25 in New York—podium and mic beside a screen showing “CX NOW 25” over a city skyline.
Inside CX Now: How Kustomer’s AI-Native Breakthrough Highlights Enterprise Readiness
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The End of Scoreboard CX: Why Customer Experience Needs Movement, Not Metrics
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Alexa, Meet ChatGPT: New Ecommerce Customer Experience Party Has Better Snacks
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Articles Tagged "Data Strategy"

Editorial
Article
Digital Marketing
Customer Data Is a Strategy—Not a System Problem
Editorial
Article
Digital Experience
Creating a Clearly Articulated Data Strategy
Editorial
Article
Digital Experience
How to Have the Hard Talk About Marketing Data
Feature
Article
Customer Experience
Optimizing Apps and Services for First- and Zero-Party Data
Editorial
Article
Information Management
Why CIOs Must Become Data Champions
Feature
Article
Digital Experience
Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Feature
Article
Big Data
10 Unexpected Places You May Find GDPR-Related Data
Feature
Article
Internet of Things
Edge Computing: What It is and How It's a Game-Changer
Editorial
Article
Digital Experience
Stop Torturing Your Data and Other Tips to Reveal True Data Insights
Feature
Article
Information Management
US Companies Face Yet Another EU-US Data Transfer Hurdle
Editorial
Article
Digital Experience
The GDPR Clock Is Ticking: Here's How to Get on the Road to Compliance
Editorial
Article
Digital Experience
3 Reasons a Good Insight Is Hard to Find (and What to Do About It)
Editorial
Article
Analytics
Self-Service Analytics Offer Opportunities and Challenges
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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