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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A person wearing dark shoes and tights is about to step on a banana peel on a sidewalk, captured close-up from ground level.
If Your Experience Falters, Customer Loyalty Follows — Fast
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Feature
A wooden artist mannequin is sprawled face-down on a sandy mound, positioned as if it has collapsed or is struggling to climb the hill.
Your Customers Aren’t Quiet—They’ve Given Up on Your Surveys
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Editorial
Colored wooden cubes in yellow, red, blue and green scatter into and out of a brain-shaped wooden outline, symbolizing cognitive diversity and different ways of thinking.
Cognitive Diversity Is the CX Advantage Most Teams Overlook
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A close-up of a Christmas tree decorated with red plaid bows, gold ornaments, and white snowflake decorations inside a brightly lit shopping mall, with holiday shoppers walking in the blurred background.
Is AI a New Holiday Shopping Trend? Here’s What Data Reveals
Three GetVocal AI team members stand smiling at their conference booth, with two laptops, printed materials and a large spread of assorted candy displayed on the table in front of them. A purple backdrop with the GetVocal AI logo and messaging appears behind them.
GetVocal Raises $26M Series A to Scale Governed AI Agents
A couple stands arm in arm at the edge of a wooden dock, watching a white passenger ferry glide across a calm bay on a hazy day, with a small motorboat moored in the foreground.
CX Strategy Must Evolve With AI — Don't Miss the Boat
A Waste Connections garbage truck parked on a snowy residential street, with a sanitation worker standing beside it giving a thumbs-up.
From Static to Scalable: How Waste Connections Modernized Digital Engagement with Webflow and Enova
Sand running through the bulbs of an hourglass measuring the passing time in a countdown to a deadline with copy space.
5 Minutes to Prove Your Customer Experience Program. Here's What to Say
Adobe Founders Tower at its headquarters in San Jose, Calif.
Adobe Just Turned AEM Into an AI Co-Developer
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Articles Tagged "Data Warehouse"

News Analysis
Article
Customer Experience
Could Salesforce-Informatica Acquisition Create a Data Queen?
Editorial
Article
Digital Marketing
Why Marketers Should Care About Gemini in BigQuery
Editorial
Article
Digital Marketing
Should You Unbundle Your CDP?
Editorial
Article
Information Management
Do Data Lakes Live Up to Their Promise?
Editorial
Article
Analytics
Help! I Don’t Have the Data I Need
Feature
Article
Information Management
Understanding the Differences Between Data Lakes and Data Warehouses
Feature
Article
Digital Experience
Larry Ellison Taunts Amazon, Reveals Cybersecurity Play at Oracle Open World
Editorial
Article
Digital Experience
6 Steps to Developing a Streamlined Data Architecture
Editorial
Article
Big Data
Welcoming Big Data Into Your Business
Feature
Article
Big Data
Cloudera: More Hub Than Hadoop?
Feature
Article
Big Data
IBM Flexes its Data Warehousing Muscle
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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