Articles Tagged "Digital Marketing"(Page 62)

Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations

No One Wants to Talk to You and Other Modern Marketing Lessons

The Party Perspective on Content Marketing

Conditional Formatting Comes to Google Data Studio

'Tis the Season to Engage With Video

How to Get Data on Your Audience’s Decision-Making Process

The Cranky CMO’s Holiday Wish List

How Brands Are Using Google AMP for Email, OptIn '19

Why the CMO Role Isn't Doomed After All

Can Your Data Keep Up with Dad Sneakers?

How To Use Analytics to Plan Better Sales Forecasts

5 Ways to Prove Marketing's Worth to the Board of Directors

The Adam Sandler Effect: There’s Some Very Good Data Behind Those Very Bad Movies

Branding Doesn't Have to Be Propaganda

Integrations Keep the Data Flowing and the Marketing Relevant

Martech Management: You Don't Have to Go It Alone

Data Management Is the Key to Success – or Failure – in Customer Journey Orchestration

Sav Khetan: ‘Un-Silo’ Your Data Foundation to Enable Personalized Digital Experiences

Rewriting the Language of Customer Engagement

The Art of Audience-Driven Marketing: Stop Selling Products, Start Building Audiences

Why You Need to Tell Your Brand's Story

More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen

Why Prescriptive Analytics Is the Future of Marketing

3 CMOs Discuss Proving Worth and the Road Ahead for Marketing Leaders

6 Challenges With Real-Time Marketing

How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing

A 6-Step B2B Influencer Marketing Program