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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Five dogs of different breeds sit side by side on grass outdoors, facing the camera, with a softly blurred natural background.
Why Frontline Teams Define Customer Experience
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Editorial
Audience fills the Vision Theatre at NRF ’26 Retail’s Big Show in New York, with large digital stage screens displaying the NRF ’26 branding as attendees gather before a session.
NRF 2026 Retail's Big Show: Major Victory for Human-Centered Retail
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News
“Audience fills a large ballroom as a keynote speaker presents on the main stage at the Five9 customer conference, with screens reading ‘Experience the New CX’ and ‘Unreasonable Hospitality.’”
Five9 & Google Cloud Launch Joint AI CX Platform
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White arrow keys arranged in a winding upward path on a green background, interrupted by a single orange key with a roadblock icon, symbolizing an obstacle or disruption in forward progress.
10 Silent Website Bottlenecks Dragging Down Page Speed
Humanoid robot on stage at CES 2026 raises its arm during a live demonstration, standing beside a presenter under dramatic lighting as attendees record the moment.
The Top CES 2026 Highlights — and the CX Shift Hiding in Plain Sight
Kazuki Ohta, co-founder and CEO of Treasure Data, delivers a Product & Vision keynote on stage at a company event, standing in front of a large screen displaying his name and portrait with blue and green branded graphics.
Treasure Data Launches Marketing Super Agent
Golf ball resting inches from the hole on a putting green, with a blurred golfer kneeling in frustration in the background.
Your CX Dashboard Misses the Moment That Matters Most
Man with a backpack riding on top of an airplane in midair, symbolizing a packed and fast-moving conference travel season.
What Are the Best Customer Experience Conferences for 2026?
3D illustration of a friendly AI chatbot robot wearing a headset, interacting with chat message bubbles while working at a laptop, representing automated customer support and conversational AI.
What Really Defines AI-Mature Contact Centers in 2026
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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