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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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How to Win a CMSWire IMPACT Award. Inside the Application Playbook
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Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
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Editorial
A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
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How WellSpan Humanizes Healthcare Through Digital Experience
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Some Consumers Find Zero Benefit With AI in Customer Service
Three dogs sitting on grass beside their owners during an outdoor training session — a golden retriever, a white poodle mix and a brown terrier — all on leashes and looking forward.
Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
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Your Boss Needs a New CX ROI Language: The Customer Asset Model
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NiCE Launches AI Ops Center for Enterprise CX Reliability
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Articles Tagged "Enterprise Software"

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Article
Digital Workplace
Salesforce's Acquisition of Slack Could Change the Way Enterprises Collaborate
News
Article
Digital Workplace
Salesforce Shakes Up Enterprise Software Market With Slack Acquisition
Feature
Article
Digital Experience
6 Tips to Help Optimize the Software Purchasing Process
Editorial
Article
Information Management
Everything You Know About Selecting Enterprise Software Is Wrong
Feature
Article
Information Management
Hewlett Packard Enterprise Realigns in $8.8B Deal With UK's Micro Focus
Feature
Article
Information Management
Will Enterprise Software Vendors Raise Prices?
Feature
Article
Information Management
Caveat Emptor: Are You Buying a Solution or a Science Project?
Feature
Article
Customer Experience
Crowdsourcing Startup Wants Clarity for Flooded B2B Software Market
Feature
Article
Big Data
Dell Made a Smart Move Buying StatSoft
Feature
Article
Social Business
Cisco Releases New Video Collaboration Tools
Feature
Article
Customer Experience
G2 Crowd: 'Disrupting' Enterprise Software Reviews
Feature
Article
Social Business
Raising the Bar for the Enterprise Software User Experience
Feature
Article
Social Business
Enterprise Social Networks: Vendors the Same, Adoption Slow
Feature
Article
Information Management
HP, Dell Battle For Top Spot In Server Market, IBM Shipments Trail
Feature
Article
Information Management
Gartner Revises Annual IT Spending Upwards Buoyed By Mobile, Enterprise Software
Feature
Article
Information Management
Gartner: Worldwide IT Spending to Pass US$ 3.6 Trillion, Cloud Computing Growing
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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