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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Man with a backpack riding on top of an airplane in midair, symbolizing a packed and fast-moving conference travel season.
The Best Customer Experience (CX) Conferences in 2026
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A large crowd gathers inside a blue-lit conference hall at the Qualtrics X4 Experience Management Summit at the Seattle Convention Center March 18, 2026, with a prominent X4 logo displayed on a screen, emphasizing the scale and energy of the event.
5 Questions CX Leaders Are Asking (and What They Really Mean)
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Editorial
Close-up of a cable box with a coaxial cable being cut by pliers next to U.S. $100 bills, symbolizing cutting service costs or reducing expenses.
The Contact Center Cost Cut That Actually Improves CX
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A small brown puppy peeks out from behind folded U.S. dollar bills, with one bill draped over its head like a tent.
Where Agentic CX Actually Pays Off (And Where It Doesn’t Yet)
Qualtrics CEO Jason Maynard on a large projector screen during his keynote at Qualtrics X4 Experience Management Summit Wednesday, March 18, 2026 at the Seattle Convention Center.
Insight Is Cheap. Execution Is Everything. What Qualtrics X4 Made Clear
Man seated in an office setting undergoing biometric testing with sensors attached to his fingers and torso while a researcher monitors data on a laptop and external device
Your Marketing Dashboard Is Lying to You
Brown dog holding a bouquet of wildflowers in its mouth while sitting in a grassy field
The Hidden Cost of ‘Making It Right’ in Customer Experience
Close-up of a small stream flowing over moss-covered rocks in a forest, with sunlight filtering through trees and water splashing between stones.
Flow and Data: What Really Matters for Customer Experience
Big X4 logo on a large screen during a keynote at the Qualtrics X4 Experience Management conference at the Seattle Convention Center on March 18, 2026.
Can Qualtrics Close the Customer Experience Execution Gap?
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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