• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign Logo
Editorial
Young child shaping cookie dough on a kitchen table while a black dog watches closely beside a baking tray, illustrating hands-on learning with close supervision.
Bake AI, Automation and Copilots — Without Sacrificing CSAT
Read now
Feature
Rows of empty blue seats with orange handrails on an open-top city bus, viewed from the passenger perspective, symbolizing structured journeys and shared digital pathways.
Digital Experience Platforms (DXPs): Your 2026 Comprehensive Guide
Read now
Editorial
Humanoid robot wearing VR/AR glasses shops virtually from a modern living room, interacting with floating holographic retail items and sales displays.
Is the Metaverse Making a Comeback in Agentic Commerce?
Read now
Overhead view of a pull-apart bread ring with golden rolls surrounding a melted cheese center on a wooden board.
What Is Experience 5.0? The New Strategic Center of Customer Experience
Two women present on stage at an Optimove Connect event, with one speaking at a podium and the other standing beside her, addressing an audience under purple conference lighting.
Optimove Launches AI Content Decisioning Agent
Two professionals smiling and posing together at a Verndale trade show booth, with Verndale branding, digital screens, and a busy conference floor visible in the background.
Verndale Acquires Amp's Product Experience Division
Toy robot standing next to a vintage rotary telephone, symbolizing the shift from traditional call-based systems to modern conversational AI.
The State of Conversational AI in Customer Experience: 2026 Edition
Collage of Liveops team members volunteering during June Volunteer Month 2025, featuring group photos at community organizations, individuals in Liveops shirts volunteering outdoors and indoors, families participating together, and a central graphic reading “Celebrating Liveops — June Volunteer Month 2025.
Liveops Launches LiveNexus AI Platform for CX Modernization
CrafterCMS booth backdrop featuring the slogan “Content Management. Reinvented.” with red gear graphics and icons highlighting headless, Git-based, serverless and planet-scale capabilities; a table, chairs and a monitor sit in front of the display.
CrafterCMS Brings AI Automation to the Digital Experience Stack
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Google Analytics 4"

Editorial
Article
Digital Marketing
10 Google Analytics Metrics to Track for Marketing Success
Editorial
Article
Digital Marketing
Google’s Latest GA4 Update: Benchmarking Is Back for Competitive Analysis
News Analysis
Article
Digital Marketing
GA4 Renames 'Conversions' to 'Key Events': What It Means for Marketers
Feature
Article
Analytics
New Google Analytics Reports Unveil Customer Retail Experience
Feature
Article
Analytics
Your GA4 Is Now Live: Essential Next Steps Smart Marketers Should Take
Editorial
Article
Analytics
It's a New Era of Google Analytics Reporting. Are You Ready?
Feature
Article
Analytics
Use Google Analytics Business Objectives Collections to Tailor Metrics for Your Marketing Teams
Feature
Article
Analytics
Analytics & Event Registration: The Power of Audience Segmentation
Feature
Article
Analytics
Storing UA Data: Your Best Last-Minute Google Analytics Transition Play
Editorial
Article
Analytics
8 Google Analytics 4 Features That Leave Universal Analytics in the Dust
Editorial
Article
Analytics
Google Analytics: 4 Tips to Transition from Universal Analytics
Feature
Article
Digital Marketing
GA4 Brings Back Familiar Friend: Landing Page Report Now Available for Analytics Practitioners
Product Review
Article
Digital Marketing
New Time Dimensions Metrics in GA4 Enable Enhanced CX Analysis
Feature
Article
Digital Marketing
The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
Customer Intelligence Without a Center: The New CX ArchitectureThe New King of Customer Experience? McDonald’s. Seriously.7 AI Competencies Marketers Must Master in 2026Agile vs DevOps: What's the Difference?The Most Important CX Signals Happen Before the SurveyThe AI Content Reset: What B2B Marketers Must Stop and Start in 2026
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising