• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign Logo
News
RingCentral office building shot from the outside looking at the logo on the side of the building.
Spectrum & RingCentral Launch AI Contact Center Suite
Read now
Editorial
Judge striking a wooden gavel on a sound block in a courtroom, with the judge slightly out of focus in the background, symbolizing governance, authority, and oversight.
3 Steps to Bring Order to AI in Marketing Teams
Read now
News Analysis
Exterior of an Adobe office building with the red Adobe logo and company name mounted on the facade against a clear blue sky.
Adobe Q1 FY26: CEO Exit, DOJ Settlement and 13x Agentic Web Growth
Read now
Adobe CEO Shantanu Narayen
Adobe CEO Shantanu Narayen to Step Down After 18 Years
Beaver in shallow water chewing on a tree branch, using its teeth to strip bark as part of dam-building behavior.
Why Your CX Is Only as Good as the Systems Your Leaders Build
A two-lane asphalt highway stretches through a desert landscape, with bright yellow center lines leading toward a gentle curve in the road. Sparse desert vegetation and cacti line both sides of the road under a clear blue sky, with distant mountains visible on the horizon.
CX Governance Is a 2026 Business Priority. Here's Your Roadmap.
In an image generated by AI, a futuristic robot with a sleek metallic design carefully stacks realistic wooden blocks and glowing digital cubes into a pyramid, symbolizing the building of an AI technology stack, with server racks and a high-tech cityscape in the background.
Your AI Stack Is Only as Good as the Architecture Behind It
Two racehorses with jockeys in colorful silks sprint side by side on a racetrack, captured in motion with a blurred background emphasizing speed and competition.
In 2026, Speed Is the Strategy: Designing CX Systems for Impact Velocity
Sprinkr CEO Rory Read giving an address on stage with a Sprinklr logo behind him.
Sprinklr Reports 'Turning Point' Year as Customer Experience Reaches 'Inflection Point'
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Google Analytics 4"

Editorial
Article
Digital Marketing
10 Google Analytics Metrics to Track for Marketing Success
Editorial
Article
Digital Marketing
Google’s Latest GA4 Update: Benchmarking Is Back for Competitive Analysis
News Analysis
Article
Digital Marketing
GA4 Renames 'Conversions' to 'Key Events': What It Means for Marketers
Feature
Article
Analytics
New Google Analytics Reports Unveil Customer Retail Experience
Feature
Article
Analytics
Your GA4 Is Now Live: Essential Next Steps Smart Marketers Should Take
Editorial
Article
Analytics
It's a New Era of Google Analytics Reporting. Are You Ready?
Feature
Article
Analytics
Use Google Analytics Business Objectives Collections to Tailor Metrics for Your Marketing Teams
Feature
Article
Analytics
Analytics & Event Registration: The Power of Audience Segmentation
Feature
Article
Analytics
Storing UA Data: Your Best Last-Minute Google Analytics Transition Play
Editorial
Article
Analytics
8 Google Analytics 4 Features That Leave Universal Analytics in the Dust
Editorial
Article
Analytics
Google Analytics: 4 Tips to Transition from Universal Analytics
Feature
Article
Digital Marketing
GA4 Brings Back Familiar Friend: Landing Page Report Now Available for Analytics Practitioners
Product Review
Article
Digital Marketing
New Time Dimensions Metrics in GA4 Enable Enhanced CX Analysis
Feature
Article
Digital Marketing
The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
Anthropic Finds Customer Service Reps Among Jobs Most Vulnerable to AIIs Your C-Suite Close to Your Customer Experience?FCC Offshore Call Center Proposal Puts Customer Experience Leaders on NoticeSalesforce Launches Agentforce Contact Center to Unify AI, Voice and CRMHow Ethical Are Your Digital Marketing Tactics?Net Promoter Score as a Smoke Alarm: Useful Signal or Misleading Metric?
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising