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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A close-up of a Christmas tree decorated with red plaid bows, gold ornaments, and white snowflake decorations inside a brightly lit shopping mall, with holiday shoppers walking in the blurred background.
Is AI a New Holiday Shopping Trend? Here’s What Data Reveals
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News
Three GetVocal AI team members stand smiling at their conference booth, with two laptops, printed materials and a large spread of assorted candy displayed on the table in front of them. A purple backdrop with the GetVocal AI logo and messaging appears behind them.
GetVocal Raises $26M Series A to Scale Governed AI Agents
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Editorial
A couple stands arm in arm at the edge of a wooden dock, watching a white passenger ferry glide across a calm bay on a hazy day, with a small motorboat moored in the foreground.
CX Strategy Must Evolve With AI — Don't Miss the Boat
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A Waste Connections garbage truck parked on a snowy residential street, with a sanitation worker standing beside it giving a thumbs-up.
From Static to Scalable: How Waste Connections Modernized Digital Engagement with Webflow and Enova
Sand running through the bulbs of an hourglass measuring the passing time in a countdown to a deadline with copy space.
5 Minutes to Prove Your Customer Experience Program. Here's What to Say
Adobe Founders Tower at its headquarters in San Jose, Calif.
Adobe Just Turned AEM Into an AI Co-Developer
A row of wooden blocks arranged in ascending height against a blue background, each block displaying an upward-pointing arrow to represent business growth and progress.
Stop Calling It ‘Support.’ Your Service Team Is Your Growth Strategy
A canvas tote bag displayed on a shelf featuring Peanuts characters, including Snoopy, Lucy, Charlie Brown and Sally, printed on the front.
What ‘A Charlie Brown Thanksgiving’ Teaches Us About CX in 2025
A small dog wearing a red sweater sleeps on a fluffy rug in front of a softly lit Christmas tree decorated with warm lights and ornaments.
Wake Up: Your Customers Are Already Using AI for Holiday Shopping
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Articles Tagged "Greg Kihlstrom"

Feature
Article
Digital Experience
Building a Case for Centralized Content Management
Feature
Article
Customer Experience
How to Use Business Value to Prioritize Company, Customer Initiatives
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Editorial
Article
Customer Experience
Use Next Best Action to Elevate Your Customer Experiences
Editorial
Article
Digital Marketing
How and When to Use Email Segmentation and Personalization
Editorial
Article
Digital Experience
Do You Need Customer Journey Orchestration?
Editorial
Article
Digital Experience
Creating an Agile Customer Data Strategy
Editorial
Article
Digital Experience
Use CDPs and CRMs Together for Optimal Customer Experience
Editorial
Article
Digital Marketing
How to Prepare Your Customer Experience Efforts for a Post-Cookie World
Editorial
Article
Digital Experience
Create Better Customer and Employee Experiences With Experience Level Agreements
Editorial
Article
Digital Experience
Digital Transformation Goes Nowhere Without Leadership Buy-In
Editorial
Article
Customer Experience
The Link Between Digital Transformation and Customer Experience
Editorial
Article
Digital Experience
Don't Forget the Human Component of Digital Transformation
Editorial
Article
Customer Experience
Why Data Governance Is a Shared Responsibility
Editorial
Article
Customer Experience
How Data Governance Improves Customer Experience: 3 Examples
Editorial
Article
Customer Experience
Why You Need Real-Time Insights to Improve Customer Experience
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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