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Customer Experience

CMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.

Editorial
Guided hikers wearing helmets and backpacks walk single file across the icy surface of Matanuska Glacier in Alaska, with rugged mountains and a glacial lake in the background under a clear blue sky.
What Is Prompt-Driven Analytics? A Practical Guide for CX Leaders
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Editorial
Young child shaping cookie dough on a kitchen table while a black dog watches closely beside a baking tray, illustrating hands-on learning with close supervision.
Bake AI, Automation and Copilots — Without Sacrificing CSAT
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Feature
Rows of empty blue seats with orange handrails on an open-top city bus, viewed from the passenger perspective, symbolizing structured journeys and shared digital pathways.
Digital Experience Platforms (DXPs): Your 2026 Comprehensive Guide
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Humanoid robot wearing VR/AR glasses shops virtually from a modern living room, interacting with floating holographic retail items and sales displays.
Is the Metaverse Making a Comeback in Agentic Commerce?
Overhead view of a pull-apart bread ring with golden rolls surrounding a melted cheese center on a wooden board.
What Is Experience 5.0? The New Strategic Center of Customer Experience
Toy robot standing next to a vintage rotary telephone, symbolizing the shift from traditional call-based systems to modern conversational AI.
The State of Conversational AI in Customer Experience: 2026 Edition
White bundt-style cake with a hollow center on a white plate against a white background, shown with a clean slice removed to emphasize the empty center and minimalist composition. Created with AI.
Customer Intelligence Without a Center: The New CX Architecture
Illustration of customer satisfaction concepts on a yellow background, showing a sad red face icon on the left, a happy teal face icon on the right, and a central spring pushing upward toward a small block with a downward arrow, symbolizing fluctuating customer sentiment and moments that lift experience outcomes.
The Magic of Small Moments: Where Brand Loyalty Is Really Created
A curved line of black cube blocks with white arrows printed on top, showing a sharp change in direction from a straight path, symbolizing a strategic shift or change in course.
4 AI Shifts That Will Separate CX Leaders in 2026
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Articles Tagged "Immersive Technology"

Editorial
Article
Digital Marketing
Once Every 144 Years? No Problem. Always Room for Marketing
Feature
Article
Customer Experience
Immersive Fun: Inside Netflix's New Phygital Venues
Editorial
Article
Customer Experience
In-Store Experiences: Revamping Retail With Tech
Editorial
Article
Ecommerce
4 Ways to Infuse Personalized Marketing With Immersive Technologies
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
The Most Important CX Signals Happen Before the Survey4 AI Shifts That Will Separate CX Leaders in 2026Agile vs DevOps: What's the Difference?9 Marketing Leaders Answer: Brand or Demand for 2026?Types of Social Media Influencers: Mega, Macro, Micro and Nano The New King of Customer Experience? McDonald’s. Seriously.
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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