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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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The Metrics Are in Charge. Does Your Marketing Pay the Price?
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Editorial
A pair of black boots on a paved road, casting a long shadow stretching forward.
Invisible Personalization: The CX Advantage Customers Actually Want
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Editorial
Family -- mother, father and two children -- watching projector with popcorn during Christmas.
Customer Experience Lessons From Classic Christmas Movies
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Warehouse worker wearing a yellow hard hat and high-visibility vest operates a forklift inside a distribution center, with industrial shelving and stacked barrels visible in the background.
Time to Reverse Engineer Your 2026 CX Strategy?
A child and an adult place their hands on the rough bark of a tree, highlighting human touch, texture and connection.
AI-Powered Doesn’t Have to Mean Inhuman: Amplifying People, Not Complexity
Netflix’s Stranger Things 5 sign mounted on a building facade, decorated with holiday lights and a Christmas tree below, highlighting the franchise’s cultural prominence and Netflix branding.
The Netflix-Warner Bros. Lesson Every Marketer Should Study
Two presenters stand on stage addressing an audience at Sierra Summit 2025, with a large screen behind them displaying “Sierra Summit 2025” over a mountain backdrop and Sierra branding visible on the stage wall.
Sierra AI's $10B Valuation Marks a Turning Point for Conversational AI
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Marketing Makes Great Business Leaders — So Why Do CMOs Struggle?
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AI Won’t Transform Marketing. Culture Will
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Articles Tagged "Invisible Personalization"

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Invisible Personalization: The CX Advantage Customers Actually Want
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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