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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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News Analysis
Adobe headquarters in downtown San Jose, California, with the Adobe logo mounted on the exterior facade. Adobe is a global software company known for its digital experience, marketing and creative platforms.
Agentic Customer Experience Ambition Is Rising — Enterprise Readiness Isn’t
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Editorial
Wooden peg figures stand in two groups on a bright yellow background, with one red figure lying horizontally between them, symbolizing a weak link or service breakdown within a customer experience system.
Social Care Is the Weakest Link in Modern Customer Experience
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Editorial
Close-up of a person picking up a smartphone with a severely cracked screen from rough pavement, with casual sneakers visible in the background.
Customer Experience Isn’t Broken. Our Attention Is.
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Hiker wearing a red backpack stands on a hilltop overlooking a forested landscape, holding blue and red smoke flares aloft against a clear sky.
Your Customer Signals Aren’t the Problem. Your Operating Model Is.
A curious kitten examines binoculars lying on the floor.
12 Best Free SEO Tools for Marketers in 2026
White fabric featuring the Milano Cortina 2026 logo and Olympic rings in the foreground, set against a blue background with a stylized line illustration of a skier in motion.
Gold Medals Don’t Come From 'Good Enough' Customer Experience
A white card displaying the blue Verint logo placed on top of a backlit computer keyboard with colorful RGB lighting.
Verint Adopts Unified Brand After Calabrio Merger
A black-and-white dog mid-jump over a red-and-white agility hurdle on a grassy field, ears perked and tail raised as it clears the bar during an outdoor agility competition.
Stable Teams, Flexible Capacity: A Smarter Model for Marketing Agility
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The Great Customer Service AI Rehiring Is Coming
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Articles Tagged "Jeff Lawrence"

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SaaS vs. In-House DAM - Which is Right For You?
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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