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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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How to Win a CMSWire IMPACT Award. Inside the Application Playbook
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Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
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Editorial
A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
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A healthcare professional gently holding a patient’s hand in a comforting gesture, symbolizing compassion and trust in medical care.
How WellSpan Humanizes Healthcare Through Digital Experience
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Some Consumers Find Zero Benefit With AI in Customer Service
Three dogs sitting on grass beside their owners during an outdoor training session — a golden retriever, a white poodle mix and a brown terrier — all on leashes and looking forward.
Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
Two horses standing close together in a grassy field appear to be playfully “talking” or laughing with their mouths open, showcasing expressive faces and messy manes.
Your Boss Needs a New CX ROI Language: The Customer Asset Model
NiCE Software team members pose together at their booth during Salesforce Dreamforce, featuring branding for the NiCE + Cognigy partnership and event sponsor signage in the background.
NiCE Launches AI Ops Center for Enterprise CX Reliability
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Articles Tagged "Maria Ogneva"

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Customer Experience
Measuring Business Communities: Are We Doing It Wrong?
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Customer Experience
The Promises, the Challenges of Real Time
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Customer Experience
Big Data: Just Because You Can Measure It, Doesn't Mean You Should
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Customer Experience
How Communities Can Help You Get "Unstuck" and Delight Customers
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Social Business
A Connected Business is Simply Good Business
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Customer Experience
Community Design is Like Throwing a Good Party - It Takes Planning
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Social Business
Employee Engagement - From Buzzword to Business Value
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Social Business
Don't Be a Social Business Statistic
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Social Business
SharePoint, Social and Yammer: A Way of Working, Not Just Tools
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Customer Experience
Customer Experience: What Customers Want, What the Enterprise Must Do
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Social Business
Rethinking the Intranets: Teaching an Old Tool New Tricks
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Social Business
Social Business is Just Good Business
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Customer Experience
The Employee is the New Customer
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Social Business
Is Your Business Working at the Speed of Now?
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Social Business
It Takes Collaboration to Be a Social Business
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Enterprise Collaboration
Does Your Community Help People Succeed?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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