Editorial
Digital Marketing
For Marketing Analytics Practitioners, Working Remotely Not About Morality
Feature
Analytics
What Google Privacy Sandbox Means to Marketing Data and Analytics Strategy
Feature
Analytics
Analytics & Event Registration: The Power of Audience Segmentation
Feature
Analytics
Storing UA Data: Your Best Last-Minute Google Analytics Transition Play
Editorial
Customer Experience
Turn Customer Service Into a Value-Driven Asset
Feature
Digital Experience
Will Twitter Revamp Analytics to Help Deliver Better Customer Experiences?
Editorial
Customer Experience
4 Steps to Shore up Your CX and Meet Customer Expectations
Feature
Analytics
Predictive Analytics & AI: Cracking the Code of Inventory Pricing and Sales Strategies
Feature
Digital Marketing
Creative Thinking and Technical Chops: The Dynamic Chief Marketing Officer
Editorial
Digital Marketing
It’s Time to Recognize Your Marketing Is Not a Gumball Machine
Editorial
Customer Experience
CX Metrics That Matter for UX Success
Podcast
Customer Experience
The Essential Elements That Build Unshakable Customer Loyalty
Feature
Customer Experience
3 New(ish) Ways to Think About Customer Loyalty
Feature
Customer Experience
Tips for Measuring a Customer Loyalty Program That Delights and Delivers
Interview
Digital Marketing
Master the Move from Universal Analytics to Google Analytics 4
Feature
Leadership
5 Essential Skills for Today's Chief Data Officers
Editorial
Customer Experience
Customer Churn: Spotting Warning Signs to Win Customers Back
Feature
Digital Marketing
Programmatic Advertising for Highly Personalized, Targeted Marketing
Feature
Analytics
Exporting Google Search Console Data to Looker and BigQuery for Better SEO Analysis
Editorial
Customer Experience
The Art of Anticipating Customer Needs: 4 Actionable Steps
Best Practices
Digital Marketing
Creating a Comprehensive Identity Roadmap: Unify and Optimize Your Data and Strategy
Editorial
Digital Experience
DXPs and CDPs: How to Measure and Improve Your Digital Customer Experience Metrics
Editorial
Customer Experience
The Customer Experience Skills CIOs Need to Drive Business Alignment
Feature
Analytics
The 5 Stages of Predictive Analytics for CX Success
Feature
Digital Marketing
Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
Feature
Analytics
Predictive Analytics: Overcoming Data Swamps in Tech's Dynamic Landscape
Editorial
Customer Experience
Gathering Consumer Data That Matters for Measuring Customer Success