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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Upgrading Workflows With Agentic AI
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Robotic hand retrieving a large manila envelope from a gray mailbox, symbolizing AI’s growing role in email marketing and inbox automation.
Email Marketing Is Now a Machine-to-Machine Sport
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Humanoid robot pushing a shopping cart down a grocery store aisle filled with produce and wine, illustrating the concept of machine customers in retail.
Machine Customers: The Structural Break in Customer Experience
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Construction site viewed from above, with an engineer in a white hard hat and orange safety vest holding blueprints while workers assemble steel framework and scaffolding below a tower crane.
Why Real-Time Personalization Is Now an Engineering Problem
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Your ‘Big Bang’ AI Strategy for Customer Experience Is a Momentum Killer
SVP Client Experience at Bank of America Jason Renteria on stage at Medallia Experience '26.
Medallia Experience '26: Insight Generation to Customer Action Orchestration
Paloma Paraja, customer experience manager at Santalucía Seguros, speaks on stage with Medallia CEO Sid Banerjee during a live session at Medallia Experience ’26, seated in white chairs against a blue conference backdrop featuring the Medallia logo.
CX Leader of the Year on Rethinking NPS, Agent Experience and Surveys
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

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Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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