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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Customer Trust Is the Currency of CX — Why Broken Promises Leave Scars
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Editorial
Four stages of transformation shown with orange paper: three crumpled balls on the ground and one paper airplane flying upward against a blue background, symbolizing progress and innovation.
Is It Digital Transformation 3.0 or AI Transformation 1.0?
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Feature
A group of identical glossy white robots with glowing blue antennae moves in formation on a reflective surface. One robot, accented in red instead of blue, stands out in the front row, symbolizing individuality or leadership among chatbots.
CX Leaders Bet on AI, Yet Trust and Transparency Remain the Wildcards
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A single person stands apart on an open expanse facing a large crowd of people clustered together, symbolizing leadership, influence and standing out from the group.
Why Great CMOs Act Like Orchestrators, Not Megaphones
Close-up view of a roulette wheel with the ball resting on the black number 8 slot, surrounded by red and black numbered sections.
Why Marketers Are the First to Bet Big on Agentic AI
Close-up of a conference table with a microphone, eyeglasses, pen, and paper in focus, with blurred boardroom participants in the background.
Is Your Board Ready for AI? Questions Every CX Leader Must Answer
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Will Google's Antitrust Search Ruling Impact Marketing SEO Strategies?
Sign made out of grass that says, "INBOUND" in San Francisco for HubSpot's annual conference.
HubSpot Unveils Data Hub, Breeze Agents and ‘The Loop’ at INBOUND 2025
Selective focus on a USPS mailbox with a defocused FedEx mailbox in the distance. 
We’ve Lost Preview Text for Email. Are Subject Lines Next?
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Articles Tagged "Phygital"

Editorial
Article
Customer Experience
The Future of Customer Experience Is Built for AI, Not Humans
Editorial
Article
Customer Experience
Using AI for Unified Customer Experience Across Channels
Feature
Article
Customer Experience
Immersive Fun: Inside Netflix's New Phygital Venues
Feature
Article
Ecommerce
Keep it Fresh: 4 Ecommerce Moves for Market Mastery
Editorial
Article
Ecommerce
The Future of Ecommerce: Creating Blended Experiences
Editorial
Article
Customer Experience
Retail Trends: Crafting an Adventurous Shopping Experience
Feature
Article
Customer Experience
Brick-and-Mortar CX Trends Shaking Up Retail
Feature
Article
Digital Marketing
The Dawn of the Commerce Media Era: Will It Ruin Our Shopping Experience?
Editorial
Article
Customer Experience
Phygital: A Confusing Neologism for a Very Real Problem
Editorial
Article
Customer Experience
5 Ways Retail Brands Can Optimize In-Store Experiences During the Holidays and Beyond
Feature
Article
Customer Experience
How to Create Better Hybrid Retail Customer Experiences
Editorial
Article
Customer Experience
Breaking News: Customers Don’t Care About Your Offline-Online Strategy
Feature
Article
Customer Experience
Get Phygital and Tone Your Customer Experience
Feature
Article
Customer Experience
1 Trip to the Mall, 2 Hybrid Customer Experiences
Editorial
Article
Customer Experience
Customer Experience in a Tube: London Transport Lessons Learned
Editorial
Article
Customer Experience
Can Branded Storefronts Help DTC Brands Succeed?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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Popular Articles
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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