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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Autonomous delivery robot moves swiftly through a busy city sidewalk, navigating urban infrastructure with smart technology in a modern logistics environment 
6 Ways AI Turns Contact Centers Into Intelligence Hubs
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German Shepherd tilting its head inquisitively while standing on green grass in a park-like setting.
Listening Is the New Customer Data Strategy
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Starbucks siren logo sign on a patterned wall inside a coffee shop, with customers seated at tables in the background.
Starbucks Comeback Shows What Happens When Customer Experience Leads Again
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Three Canada geese stand on a partially submerged log in calm water, with one goose spreading its wings while the others look on.
Leadership Is the Hidden Variable in CX Performance
Small dog running ahead on a paved park path with its leash trailing behind, while a person in a coat jogs after it through a tree-lined setting.
Generative AI Is Moving Faster Than Customer Data Privacy Readiness
Guided hikers wearing helmets and backpacks walk single file across the icy surface of Matanuska Glacier in Alaska, with rugged mountains and a glacial lake in the background under a clear blue sky.
What Is Prompt-Driven Analytics? A Practical Guide for CX Leaders
Outdoor billboard featuring colorful abstract lettering and shapes with the message “Made in Figma by Erica Leong,” displayed against a city skyline.
Figma Integrates Anthropic’s Claude to Generate Diagrams Inside FigJam
Drupal CMS trade show booth with large banner reading “Open Source. Endless Possibilities.” alongside a display screen highlighting Drupal CMS for marketers, designers and content creators.
Drupal CMS 2.0 Adds Visual Builder for Marketers
Young child shaping cookie dough on a kitchen table while a black dog watches closely beside a baking tray, illustrating hands-on learning with close supervision.
Bake AI, Automation and Copilots — Without Sacrificing CSAT
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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