Customer ExperienceCMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.EditorialWhat Is Prompt-Driven Analytics? A Practical Guide for CX LeadersRead nowEditorialBake AI, Automation and Copilots — Without Sacrificing CSATRead nowFeatureDigital Experience Platforms (DXPs): Your 2026 Comprehensive GuideRead nowIs the Metaverse Making a Comeback in Agentic Commerce?What Is Experience 5.0? The New Strategic Center of Customer ExperienceThe State of Conversational AI in Customer Experience: 2026 EditionCustomer Intelligence Without a Center: The New CX ArchitectureThe Magic of Small Moments: Where Brand Loyalty Is Really Created4 AI Shifts That Will Separate CX Leaders in 2026Explore the Customer Experience Channel