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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
Two podcast hosts wearing headphones record an episode at a desk with microphones, audio mixer and laptop in a modern brick-walled studio.
9 Podcast Marketing Advantages CMOs Should Not Ignore in 2026
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Editorial
Empty red theater seats under warm marquee lighting, symbolizing the idea of “feedback theater” where appearances can mask what is really happening behind the scenes.
Your NPS Strategy Is Becoming ‘Feedback Theater’
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Editorial
Six dogs of different breeds sit around a modern conference table in a glass-walled office, dressed in a mix of colorful women’s blazers and tech-startup style outfits like hoodies and casual jackets, using their paws to interact with laptops, papers and coffee cups during a boardroom meeting.
Is Your C-Suite Close to Your Customer Experience?
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Old and new sections of the Florida Keys Overseas Railroad bridge stretch across turquoise ocean water on concrete piers under a bright blue sky.
Medallia Report Finds the Customer Experience Gap Is Getting Worse
Dog mid-air jumping over an agility obstacle during an indoor canine agility competition, with rails and a ramp course visible in the foreground.
The Top Challenges Facing CMOs in 2026
Modern call center office with agents wearing headsets and working at desktop computers in an open-concept workspace with exposed brick and ductwork.
26 Call Center Statistics Every CX Leader Should Know for 2026
Customer in a car receiving a takeout bag through a fast-food drive-through window, illustrating a quick service customer experience interaction.
What Is Customer Experience (CX) and Why Does It Matter in 2026?
A black magnifying glass resting on a wooden surface against a soft green background, symbolizing close inspection, visibility and deeper analysis.
Why Modern Digital Experience Platforms Fail Without Observability
A red-and-white metal barrier blocks a narrow paved path leading into a wooded trail, with bare trees and evergreen foliage lining both sides of the road.
How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
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Articles Tagged "Scott Brinker"(Page 2)

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Digital Marketing
Honey, Did We Shrink the Marketing Technology Landscape?
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The Marketing Tech Landscape Isn't As Scary As You Think
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Marketing Tech Landscape: 'Inspiring, Frightening' [Infographic]
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Part II: Buy or Build a Marketing Cloud? What Practitioners Say
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Buy or Build a Marketing Cloud?
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What Digital Marketers Really Think #MarTech
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Feed the Marketing Automation Machine with Interactive Content
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Segmentation Is About to Get Interesting
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Customer Experience
Hey, Marketer: Stop Thinking About Vendors First
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Marketing Software Selection: Find Your IT Champion
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Remedies for 947 Marketing Software Vendor Headaches
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Web CMS
9 Key Facts about Web CMS in the Marketing Technology Landscape
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Pass the Infographic and the Excedrin: Digital Marketing is Too Complicated
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Digital Marketing Files: Crowded Technology Landscape? Bring It On!
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Customer Experience
2014: The Year Agile Marketing Takes Off
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Customer Experience
CIO Reports to CMO: Technology Under Marketing? #gilbane
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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