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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
Close-up of a smoke detector with a red warning light activated inside a modern hotel room.
The Night a 3 a.m. Fire Alarm Exposed Customer Service’s Biggest Flaw
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Feature
The scene of a keynote from MAICON in Cleveland, with hundreds of audience members listening to a conversation.
The Great AI Readiness Divide in Marketing
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Sponsored Article
A person holds a magnifying glass focusing on a twenty-dollar bill among a cluttered table filled with various objects like playing cards, glue and small trinkets.
The Overlooked Owned Channel Sitting in Every Inbox
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Three dogs sitting outdoors beside a large collection of golden trophies and ribbons on a grassy field, symbolizing award success and achievement.
How to Win a CMSWire IMPACT Award. Inside the Application Playbook
Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
A healthcare professional gently holding a patient’s hand in a comforting gesture, symbolizing compassion and trust in medical care.
How WellSpan Humanizes Healthcare Through Digital Experience
Large boulders and debris from a rockslide blocking a narrow mountain road surrounded by steep cliffs and greenery.
Some Consumers Find Zero Benefit With AI in Customer Service
Three dogs sitting on grass beside their owners during an outdoor training session — a golden retriever, a white poodle mix and a brown terrier — all on leashes and looking forward.
Untrained Customer Service Agent? Nope. Untrained AI? Nope.
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Articles Tagged "Scott Brinker"(Page 2)

Feature
Article
Digital Marketing
Honey, Did We Shrink the Marketing Technology Landscape?
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Digital Marketing
The Marketing Tech Landscape Isn't As Scary As You Think
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Digital Marketing
Marketing Tech Landscape: 'Inspiring, Frightening' [Infographic]
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Digital Marketing
Part II: Buy or Build a Marketing Cloud? What Practitioners Say
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Digital Marketing
Buy or Build a Marketing Cloud?
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Digital Marketing
What Digital Marketers Really Think #MarTech
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Digital Marketing
Feed the Marketing Automation Machine with Interactive Content
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Digital Marketing
Segmentation Is About to Get Interesting
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Customer Experience
Hey, Marketer: Stop Thinking About Vendors First
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Customer Experience
Marketing Software Selection: Find Your IT Champion
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Customer Experience
Remedies for 947 Marketing Software Vendor Headaches
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Web CMS
9 Key Facts about Web CMS in the Marketing Technology Landscape
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Customer Experience
Pass the Infographic and the Excedrin: Digital Marketing is Too Complicated
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Customer Experience
Digital Marketing Files: Crowded Technology Landscape? Bring It On!
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Customer Experience
2014: The Year Agile Marketing Takes Off
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Customer Experience
CIO Reports to CMO: Technology Under Marketing? #gilbane
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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