• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
3D illustration of a friendly AI chatbot robot wearing a headset, interacting with chat message bubbles while working at a laptop, representing automated customer support and conversational AI.
What Really Defines AI-Mature Contact Centers in 2026
Read now
Editorial
Aerial nighttime view of Chiang Mai’s night market, with colorful vendor tents lining a busy street beside illuminated temples and pagodas, crowds moving through the market below.
Signal vs. Noise: Why Content Marketing Must Say Less — and Mean More
Read now
Editorial
A group of skydivers in midair form a circle by holding hands while free-falling above farmland, illustrating coordination, trust, and shared risk.
4 Ways AI Breaks Marketing Trust — and What Comes Next for 2026
Read now
Greg Kihlstrom, 2025 CMSWire Contributor of the Year, photographed against an orange CMSWire-branded background.
What 2025 Revealed About AI Readiness Across Marketing and CX
Graphic announcing CMSWire’s 2025 Contributor of the Year featuring Brian Riback, shown smiling and leaning forward in a blue shirt against an orange CMSWire-branded background.
Why Marketing and CX Need Fewer Dashboards and Better Decisions
CMSWire 2025 Contributor of the Year graphic featuring Brittany Hodak, smiling and seated in a purple dress, alongside CMSWire branding on an orange gradient background.
The Most Dangerous Force Brands Face: Customer Indifference
Portrait of Justin Racine, CMSWire Contributor of the Year 2025, seated in a casual professional setting against an orange CMSWire-branded background.
When AI Became Real in Commerce — and Why Experience Still Won
Golden retriever wearing a headset and bow tie, seated at a desk in a modern office, humorously representing a contact center agent.
The CX Reckoning of 2025: Why Agent Experience Decided What Worked
Portrait of Colleen Lonsberry, CMSWire Contributor of the Year 2025, in a professional headshot against an orange CMSWire-branded background.
What CX Leaders Miss When They Design Without Heart
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Single Customer View"

Feature
Article
Customer Experience
The 360-Degree Customer View: Fact or Fiction?
Editorial
Article
Digital Marketing
Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?
Editorial
Article
Customer Experience
Your Single Customer View Isn’t as Good as It Could Be
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
AI Entered the Digital Experience Stack in 2025. Reality Followed.The Most Dangerous Force Brands Face: Customer Indifference15 Marketing Certifications That Can Help You Earn a Better Salary24 Enterprise Digital Asset Management Solutions ExaminedThe CX Reckoning of 2025: Why Agent Experience Decided What WorkedWhen AI Became Real in Commerce — and Why Experience Still Won
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising