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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A stylized white robot performs a karate-style pose, raising one arm while holding a glowing blue baton against a dark, minimal background.
7 AI Competencies Marketers Must Master in 2026
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Editorial
A muddy off-road vehicle stuck in deep mud as a person wearing a helmet and muddy clothes pushes against the front wheel, struggling to free it from a waterlogged trail.
A Practical CX Leader’s Guide to Breaking AI Paralysis
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Editorial
Plush teddy bear wearing a blue shirt and a call center headset, seated against a bright blue background, representing customer support or contact center service.
What Contact Center Operations Reveal About Your Customer Experience
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White dog sitting alone at a roadside bus stop, facing the street, with trees and greenery in the background on an overcast day.
The AI Content Reset: What B2B Marketers Must Stop and Start in 2026
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10 Marketing Leaders on What Stays, What Goes and What Scales in 2026
A large Nasdaq digital billboard in Times Square congratulates Parloa on its $120 million Series C funding round and $1 billion valuation, surrounded by other illuminated advertisements and high-rise buildings.
Parloa Raises $350M for Enterprise Customer Experience
A person in business attire sits on a concrete ledge holding a wallet, with a cardboard box of office items placed beside them on the sidewalk.
Why Most CMOs Fail Long Before the Exit Interview
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Framer Expands On-Page Editing With Drag-and-Drop Localization
Close-up of a Duracell car battery installed in a vehicle engine bay, showing the battery terminals, wiring, and surrounding engine components.
Fully Charged: How Duracell Transformed Its Digital Presence with Webflow and Edgar Allan
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Articles Tagged "Vista Equity Partners"

News
Article
Digital Workplace
Vista Equity Partners, Evergreen Coast Capital Acquire Citrix for $16.5 Billion
News
Article
Customer Experience
Hootsuite Acquires Sparkcentral, Khoros Acquires Topbox and More CX News
Feature
Article
Digital Experience
8 Things You Need to Know About Vista's $1 Billion Acquia Acquisition
News
Article
Digital Experience
Vista Equity Partners Acquires DXP Provider Acquia for $1 Billion
Editorial
Article
Customer Experience
Will Jive Customers Win With Lithium Takeover?
Feature
Article
Digital Marketing
Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues
Feature
Article
Digital Experience
Vista Equity Partners Continues MarTech Buying Spree, More News
Feature
Article
Customer Experience
LinkedIn, Vista Equity Partners Acquire Sales Tech Companies, More News
Feature
Article
Marketing Automation
Vista Equity Closes Marketo Acquisition
Feature
Article
Marketing Automation
Marketo Hit With 2nd Lawsuit Over Pending Sale to Vista Equity
Feature
Article
Marketing Automation
Marketo Shareholders Sue to Halt Sale to Vista Equity, Allege Unfair Price
News
Article
Marketing Automation
A Surprise $1.79B Private Equity Investment - and the Fate of Marketo
Feature
Article
Marketing Automation
Vista Equity Partners Acquires Marketo
Feature
Article
Analytics
Are Analytics Firms Undervalued? TIBCO Sells at a Premium
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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