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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Is It Digital Transformation 3.0 or AI Transformation 1.0?
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Feature
A group of identical glossy white robots with glowing blue antennae moves in formation on a reflective surface. One robot, accented in red instead of blue, stands out in the front row, symbolizing individuality or leadership among chatbots.
CX Leaders Bet on AI, Yet Trust and Transparency Remain the Wildcards
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Editorial
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Why Great CMOs Act Like Orchestrators, Not Megaphones
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Why Marketers Are the First to Bet Big on Agentic AI
Close-up of a conference table with a microphone, eyeglasses, pen, and paper in focus, with blurred boardroom participants in the background.
Is Your Board Ready for AI? Questions Every CX Leader Must Answer
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Will Google's Antitrust Search Ruling Impact Marketing SEO Strategies?
Sign made out of grass that says, "INBOUND" in San Francisco for HubSpot's annual conference.
HubSpot Unveils Data Hub, Breeze Agents and ‘The Loop’ at INBOUND 2025
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We’ve Lost Preview Text for Email. Are Subject Lines Next?
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The Digital Customer Experience Roadmap at Zoom
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Articles Tagged "Vista Equity Partners"

News
Article
Digital Workplace
Vista Equity Partners, Evergreen Coast Capital Acquire Citrix for $16.5 Billion
News
Article
Customer Experience
Hootsuite Acquires Sparkcentral, Khoros Acquires Topbox and More CX News
Feature
Article
Digital Experience
8 Things You Need to Know About Vista's $1 Billion Acquia Acquisition
News
Article
Digital Experience
Vista Equity Partners Acquires DXP Provider Acquia for $1 Billion
Editorial
Article
Customer Experience
Will Jive Customers Win With Lithium Takeover?
Feature
Article
Digital Marketing
Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues
Feature
Article
Digital Experience
Vista Equity Partners Continues MarTech Buying Spree, More News
Feature
Article
Customer Experience
LinkedIn, Vista Equity Partners Acquire Sales Tech Companies, More News
Feature
Article
Marketing Automation
Vista Equity Closes Marketo Acquisition
Feature
Article
Marketing Automation
Marketo Hit With 2nd Lawsuit Over Pending Sale to Vista Equity
Feature
Article
Marketing Automation
Marketo Shareholders Sue to Halt Sale to Vista Equity, Allege Unfair Price
News
Article
Marketing Automation
A Surprise $1.79B Private Equity Investment - and the Fate of Marketo
Feature
Article
Marketing Automation
Vista Equity Partners Acquires Marketo
Feature
Article
Analytics
Are Analytics Firms Undervalued? TIBCO Sells at a Premium
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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