Customer ExperienceCMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.SPONSORED BYFeatureThe Complete Guide to Customer Journey MappingRead nowEditorialDos and Do Nots From the Master Yoda of Customer Advisory BoardsRead nowEditorialInside Google’s Plan to Redefine Customer Engagement With Gemini EnterpriseRead nowCX Leaders, Stop Selling Sentiment — Start Selling OutcomesTech Giants Back Uniphore's $260M Series F for Enterprise AI PlatformThe Night a 3 a.m. Fire Alarm Exposed Customer Service’s Biggest FlawHow to Win a CMSWire IMPACT Award. Inside the Application PlaybookWhat Is Customer Experience (CX) and Why Does It Matter Today?Some Consumers Find Zero Benefit With AI in Customer ServiceExplore the Customer Experience Channel