The Wire

Canto XI launches with new products powered by the Canto AI engine to end digital asset chaos, streamline fragmented workflows, and accelerate brands’ content creation ATLANTA – October 8, 2025 – Canto, the pioneer of digital asset management (DAM), today announced the launch of Canto XI. The 11th generation of Canto’s platform is its boldest reinvention ever, transforming DAM into a true intelligent content hub, purpose-built for the AI era.

New capabilities boost AI Agents, Employee Service, and CCaaS with smarter automation, better collaboration, and deeper insights - delivering outcomes businesses and customers want SAN FRANCISCO, Oct. 8, 2025 /PRNewswire/ -- Zendesk, the world's leading AI service provider, today announced major breakthroughs in AI innovation at its AI Summit designed to strengthen its Resolution Platform. In response to increasingly complex and high-volume customer and employee interactions, Zendesk's complete AI-first solution – purpose-built for service – empowers Customer Service, Employee Service and Contact Center teams with the capabilities to resolve issues more efficiently and deliver better outcomes.

Agents, operating across data and applications, will leverage decades of Teradata IP and industry knowledge to autonomously generate business value from meaningful customer signals SAN DIEGO--( BUSINESS WIRE)-- Teradata (NYSE: TDC) today announced the launch of Autonomous Customer Intelligence, a software and services offering designed to transform raw data and customer signals into context-aware, real-time actions at scale. This significant enhancement to Teradata's customer experience (CX) offerings will embed agents throughout the entire process — from constructing data products to detecting signals, interpreting context, and activating autonomous responses across hybrid infrastructure.

New role-based AI agents embedded in Oracle Fusion Cloud Applications help organizations efficiently enhance customer experiences AUSTIN, Texas — October 6, 2025 — Oracle today announced new role-based AI agents within Oracle Fusion Cloud Applications to help customer experience (CX) leaders unlock new revenue opportunities. The new AI agents are embedded within marketing, sales, and service processes to help CX leaders increase operational efficiency and build and nurture lasting customer relationships by automating processes and analyzing connected data. "AI agents are transforming customer engagements from reactive, manual, and cumbersome processes into highly valuable and proactive strategies that enable organizations to scale quality experiences to win more business and keep customers happy,” said Chris Leone, executive vice president of Applications Development, Oracle. “The new AI agents in Oracle Fusion Applications help CX leaders deliver personalized support, deepen customer loyalty, and unlock new revenue opportunities with intelligent insights and agentic automation.” Running on Oracle Cloud Infrastructure, Oracle AI agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost.

New research uncovers a critical disconnect between how enterprises perceive customer experience and how customers actually live it. NEW YORK--( BUSINESS WIRE)--Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the release of a new research report prepared by Metric Sherpa: The CX Confidence Disconnect: Why Customers Struggle to Believe What Brands Promise.

Acquisition of Marigold’s enterprise software business aligns with all of Zeta’s guiding M&A principles Expected to be accretive to adjusted EBITDA and free cash flow in year one Increases penetration of Fortune 500 brands and subscription revenue Advances One Zeta model by creating cross-sell and up-sell opportunities to over 100 new global enterprise brands Zeta reaffirms third quarter and full year 2025 guidance; transaction is expected to be incremental to Zeta 2028 targets NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced it has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. This acquisition advances four key levers of Zeta’s strategy, including: Expanding scale of Zeta’s enterprise customer base: Marigold’s enterprise software business serves more than 100 global enterprise brands, including 20 of the top 100 advertisers and more than 40 Fortune 500 companies.

Enhancements for self-serve data activation, such as Zero-copy Canvas Triggers, make it easier than ever for marketers to act on insights without technical overhead New features for interactive messaging, including WhatsApp Commerce, Flows, and Carousels, let marketers build dynamic, cross-channel campaigns Email onboarding enhancements empower marketers to automatically ramp and scale their programs without risking deliverability LAS VEGAS--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, unveiled a series of powerful, new platform enhancements today at Forge 2025, its annual customer conference, to help marketers create personalized and interactive experiences quickly, autonomously, and at scale. From Zero-copy Canvas Triggers to WhatsApp Commerce, Flows and Carousels to enhancements to RCS for Business, these new features empower marketers to launch dynamic, cross-channel campaigns with less friction, greater scale, and higher impact.

BrazeAI Decisioning Studio™ puts AI agents to work, delivering a new level of personalization and orchestration to drive measurable business results Custom and pre-built agents elevate marketers and boost creativity with BrazeAI Agent Console ™ New suite of AI tools, including the BrazeAI Operator™, and integrations with Snowflake Cortex AI provides generative and agentic capabilities that help marketers assist, create, and build seamlessly LAS VEGAS--( BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, is redefining customer engagement with the release of breakthrough BrazeAI™ products announced today at its annual conference, Forge 2025. BrazeAI™ equips marketers with intelligent models, agents, and operators that empower them to deliver smarter, faster, and more relevant engagement at scale.

New and enhanced capabilities within the company's AI-native product suites – Sprinklr Social, Sprinklr Marketing, Sprinklr Insights, and Sprinklr Service – empower brands to reimagine extraordinary experiences across the customer journey. Sprinklr Copilot – the always-on companion delivering real-time, AI-powered conversational assistance across the entire Sprinklr Platform Sprinklr AI Agents – Purpose-built AI Agents that deliver extraordinary customer experiences at enterprise scale Sprinklr Customer Feedback Management – Enhanced capabilities to modernize and simplify feedback management with an AI-native, no-code approach NEW YORK--(BUSINESS WIRE)-- $CXM #CX -- Sprinklr (NYSE: CXM), the definitive, AI-native platform for unified customer experience management (Unified-CXM), today announced the launch of next-generation AI capabilities and solutions, including Sprinklr Copilot and Sprinklr AI Agents, and enhanced capabilities for Sprinklr Customer Feedback Management (CFM).

The built-in agents plan and launch marketing campaigns in minutes, personalize every send, resolve customer requests, and keep humans in the loop BOSTON--(BUSINESS WIRE)--Today at its flagship event K:BOS, Klaviyo (NYSE: KVYO) unveiled its Marketing Agent and broadly released its Customer Agent. Together they establish Klaviyo as the AI-first B2C CRM; unifying data, marketing, service, and analytics in one platform to give consumer brands a competitive advantage.