The Wire

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Customer Experience
75% of Consumers Left Frustrated by AI Customer Service
Dec 17, 2025
2026 CX trends report from Glance shows customers want trustworthy resolution, no matter the channel WAKEFIELD, Mass., Dec. 17, 2025 /PRNewswire/ -- Glance, the leader in enterprise cobrowse and guided customer experience solutions, today announced the release of its 2026 CX Trends Report, a candid and data-backed look at what actually happened during the industry's rapid shift toward AI-driven customer service in 2025 and what CX leaders can learn moving into 2026. Based on insights from more than 600 U.S. consumers collected through a national survey conducted by Glance, the report exposes a widening gap between AI promises and customer reality.
Press Release
Customer Experience
Contentsquare and Shopify Partner to Deliver AI-First Insights Across the Entire Customer Journey
Dec 17, 2025
Contentsquare brings AI-driven customer understanding to Shopify’s global commerce ecosystem New York, December 17th, 2025 — Contentsquare, a leader in AI-first digital analytics, today announced a new partnership with Shopify, the leading global commerce platform, to deliver complete customer experience visibility across the entire ecommerce journey—from first click to checkout. The combination of Shopify’s commerce platform and Contentsquare’s granular behavioral insights gives businesses an end-to-end view of the customer experience—from first interaction through post-purchase.
Press Release
Customer Experience
WP Engine’s 2025 Website Traffic Trends Report Shows Bot-Heavy Traffic and Growing Performance Gaps
Dec 17, 2025
Report finds 76% of bot traffic is unverified, signaling intelligent traffic management as the new strategic imperative for web teams in 2026 AUSTIN, Texas--(BUSINESS WIRE)-- #wpengine --WP Engine, a global web enablement company providing premium products and solutions for websites built on WordPress®¹, today released its 2025 Website Traffic Trends Report. The report analyzes proprietary first-party data and metrics from Google CrUX (Chrome User Experience Report) and Cloudflare Bot Management spanning North America, Europe, the Middle East, and Asia-Pacific. “The shape of the web is evolving rapidly.
Press Release
Customer Experience
Capillary Technologies Becomes an Integrated Loyalty Platform Partner with Real-Time Data Flow Solution
Dec 11, 2025
Seamless, Real-Time Data Flow From Capillary’s Loyalty Platform to Adobe Experience Platform Unlocks Personalization & Engagement at Scale By Megan Fiorendino December 11, 2025 Capillary Technologies, a global leader in AI-powered loyalty and customer engagement, today announced it has integrated with Adobe Experience Platform as a loyalty platform partner, setting a new benchmark for innovation in customer experience technology. This integration delivers out-of-the-box, real-time data flow from Capillary’s award-winning loyalty platform to Adobe Experience Platform – including Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.
Press Release
Customer Experience
Lorikeet Voice 2.0 Powers Real-Time Support for Hundreds of Thousands During SNAP Emergency Rollout
Dec 11, 2025
In partnership with GiveCard, Lorikeet's conversational intelligence platform for high-complexity support assisted more than 300,000 families and resolved issues at a moment of urgent need. SAN FRANCISCO, Dec. 11, 2025 /PRNewswire/ -- Lorikeet, the company transforming customer support experiences with universal AI concierges, today announces the launch of Lorikeet Voice 2.0 ("Voice 2.0"), conversational AI agents that coordinate with other agents and third parties to resolve complex situations without human handoffs.
Press Release
Customer Experience
Precisely Brings Agentic AI to EngageOne RapidCX Customer Communications Platform
Dec 10, 2025
New AI Agents and Intelligent Search simplify content creation, enhance quality, and reduce risk, delivering clear, consistent, and compliant communications, without compromising user control BURLINGTON, Mass., Dec. 10, 2025 /PRNewswire/ -- Precisely, the global leader in data integrity, today announced the launch of new agentic AI capabilities within its EngageOne™ RapidCX customer communications platform. The release introduces three new AI agents - Sentiment Analysis, Contextual Rewrite, and Readability, along with AI Intelligent Search functionality.
Press Release
Customer Experience
Kapture CX Reports Sustained Profitability, 80% YoY Growth; Eyes 2.5× Expansion Over Next 12 Months
Dec 10, 2025
BENGALURU, India, Dec. 10, 2025 /PRNewswire/ -- Kapture CX, a leading full-stack AI-driven enterprise-customer experience platform, today announced its sustained profitability, along with strong 80% year-over-year growth. Supported by major new wins from mainstream banking and fintech clients, the company is poised to scale 2.5× in the next 12 months.
Press Release
Digital Experience
Adobe Makes Creativity Accessible for Everyone With Adobe Photoshop, Adobe Express and Adobe Acrobat in ChatGPT
Dec 10, 2025
Everyone can now edit with Photoshop in ChatGPT as Adobe’s category-defining creative app launches inside one of the world’s most popular conversational AI platforms Adobe apps for ChatGPT combine the simplicity of conversation with the power of Adobe’s industry-leading tools to make it easy for everyone to edit photos, enhance designs and transform documents without leaving ChatGPT The launch of Adobe apps for ChatGPT brings Adobe’s most popular creative and productivity apps — Photoshop, Adobe Express and Acrobat — to ChatGPT’s 800 million weekly users SAN JOSE, Calif. — December 10, 2025 — Adobe (Nasdaq:ADBE) today launched Adobe Photoshop, Adobe Express and Adobe Acrobat for ChatGPT, bringing its industry-leading creative and productivity apps to the platform’s 800 million users. Adobe apps for ChatGPT build upon the company’s innovation in agentic AI, enabling everyone to easily enhance vacation photos, design event invitations and create polished, professional documents simply by describing what they want to achieve with their words.
Press Release
Digital Experience
Strong Enterprise Adoption of Genesys Cloud AI Drives Company Momentum in the Third Quarter of Fiscal Year 2026
Dec 09, 2025
Genesys Cloud ARR reaches nearly $2.4 billion with more than 30% year-over-year growth Genesys Cloud AI ARR grows more than 2X the rate of Genesys Cloud ARR during the period SAN FRANCISCO--( BUSINESS WIRE)-- Genesys ®, a global cloud leader in AI-Powered Experience Orchestration, today announced continued strong momentum during the third quarter of fiscal year 2026 (Aug. 1 – Oct. 31, 2025). The Genesys Cloud™ platform reached nearly $2.4 billion of annual recurring revenue (ARR) i during the quarter, growing more than 30% year-over-year.
Press Release
Customer Experience
Kustomer Introduces AI Assistants to Effortlessly Build and Evolve Complex CX Logic
Dec 04, 2025
New AI automation and observability assistants give CX teams instant clarity into their workflows and AI behavior– turning complex logic into actionable, explainable insights. NEW YORK--( BUSINESS WIRE)--Kustomer, the AI-native customer experience platform, today announced two new additions to its growing AI Assistants family: the Kustomer AI automation assistant (now Generally Available) and the Kustomer AI observability assistant (now in Early Access).