The Wire (Page 10)

At Dreamforce 2025, Salesforce reveals how two decades of connecting customers, data, and trust have led to the next leap in business — the rise of the Agentic Enterprise, where AI doesn’t replace people, it elevates them. With the launch of Agentforce 360, Salesforce introduces the world’s first platform designed to connect humans and AI agents in one trusted system — empowering every employee to achieve more, every customer-facing moment to deliver more, and every company to operate with unprecedented intelligence and speed.

Salesforce pledges to invest in AI innovation, customer success, and workforce development in the City Company welcomes nearly 50,000 attendees to the 23rd annual Dreamforce, the world’s largest AI event, to hear from customers becoming Agentic Enterprises Dreamforce is expected to generate $130 million in revenue for the City of San Francisco and create 35,000 local jobs The combined all-time donations of Salesforce, the city’s top corporate philanthropist, and the Benioffs surpass $1 billion to the Bay Area SAN FRANCISCO – October 13, 2025 – Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced plans to invest $15 billion in San Francisco over the next five years, reinforcing the city’s status as the world’s AI capital. The investment will support a new AI Incubator Hub on the Salesforce San Francisco campus, grow the AI ecosystem by investing in workforce development and training, and help companies transform into Agentic Enterprises.

Canto XI launches with new products powered by the Canto AI engine to end digital asset chaos, streamline fragmented workflows, and accelerate brands’ content creation ATLANTA – October 8, 2025 – Canto, the pioneer of digital asset management (DAM), today announced the launch of Canto XI. The 11th generation of Canto’s platform is its boldest reinvention ever, transforming DAM into a true intelligent content hub, purpose-built for the AI era.

New capabilities boost AI Agents, Employee Service, and CCaaS with smarter automation, better collaboration, and deeper insights - delivering outcomes businesses and customers want SAN FRANCISCO, Oct. 8, 2025 /PRNewswire/ -- Zendesk, the world's leading AI service provider, today announced major breakthroughs in AI innovation at its AI Summit designed to strengthen its Resolution Platform. In response to increasingly complex and high-volume customer and employee interactions, Zendesk's complete AI-first solution – purpose-built for service – empowers Customer Service, Employee Service and Contact Center teams with the capabilities to resolve issues more efficiently and deliver better outcomes.

Agents, operating across data and applications, will leverage decades of Teradata IP and industry knowledge to autonomously generate business value from meaningful customer signals SAN DIEGO--( BUSINESS WIRE)-- Teradata (NYSE: TDC) today announced the launch of Autonomous Customer Intelligence, a software and services offering designed to transform raw data and customer signals into context-aware, real-time actions at scale. This significant enhancement to Teradata's customer experience (CX) offerings will embed agents throughout the entire process — from constructing data products to detecting signals, interpreting context, and activating autonomous responses across hybrid infrastructure.

New role-based AI agents embedded in Oracle Fusion Cloud Applications help organizations efficiently enhance customer experiences AUSTIN, Texas — October 6, 2025 — Oracle today announced new role-based AI agents within Oracle Fusion Cloud Applications to help customer experience (CX) leaders unlock new revenue opportunities. The new AI agents are embedded within marketing, sales, and service processes to help CX leaders increase operational efficiency and build and nurture lasting customer relationships by automating processes and analyzing connected data. "AI agents are transforming customer engagements from reactive, manual, and cumbersome processes into highly valuable and proactive strategies that enable organizations to scale quality experiences to win more business and keep customers happy,” said Chris Leone, executive vice president of Applications Development, Oracle. “The new AI agents in Oracle Fusion Applications help CX leaders deliver personalized support, deepen customer loyalty, and unlock new revenue opportunities with intelligent insights and agentic automation.” Running on Oracle Cloud Infrastructure, Oracle AI agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost.

Modern point of sale solution to be deployed at 70-plus stores; the cloud-native order management system adds powerful omnichannel capabilities ALPHARETTA, Ga. — October 7, 2025 — Aptos, a leader in unified commerce solutions, announced today that fashion retailer Glik’s is implementing Aptos ONE POS and OMS, both cloud-native solutions, to deliver powerful omnichannel and customer engagement capabilities. This strategic initiative will yield key benefits, including more unified customer experiences across physical and digital channels, POS mobility, and simplified, centralized store operations management.

New research uncovers a critical disconnect between how enterprises perceive customer experience and how customers actually live it. NEW YORK--( BUSINESS WIRE)--Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the release of a new research report prepared by Metric Sherpa: The CX Confidence Disconnect: Why Customers Struggle to Believe What Brands Promise.

Acquisition of Marigold’s enterprise software business aligns with all of Zeta’s guiding M&A principles Expected to be accretive to adjusted EBITDA and free cash flow in year one Increases penetration of Fortune 500 brands and subscription revenue Advances One Zeta model by creating cross-sell and up-sell opportunities to over 100 new global enterprise brands Zeta reaffirms third quarter and full year 2025 guidance; transaction is expected to be incremental to Zeta 2028 targets NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced it has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. This acquisition advances four key levers of Zeta’s strategy, including: Expanding scale of Zeta’s enterprise customer base: Marigold’s enterprise software business serves more than 100 global enterprise brands, including 20 of the top 100 advertisers and more than 40 Fortune 500 companies.

Enhancements for self-serve data activation, such as Zero-copy Canvas Triggers, make it easier than ever for marketers to act on insights without technical overhead New features for interactive messaging, including WhatsApp Commerce, Flows, and Carousels, let marketers build dynamic, cross-channel campaigns Email onboarding enhancements empower marketers to automatically ramp and scale their programs without risking deliverability LAS VEGAS--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, unveiled a series of powerful, new platform enhancements today at Forge 2025, its annual customer conference, to help marketers create personalized and interactive experiences quickly, autonomously, and at scale. From Zero-copy Canvas Triggers to WhatsApp Commerce, Flows and Carousels to enhancements to RCS for Business, these new features empower marketers to launch dynamic, cross-channel campaigns with less friction, greater scale, and higher impact.