The Wire (Page 113)

Former Box CMO will drive global marketing strategy Twilio management team expanded with recent hires of Chris Koehler, Inbal Shani, and Thomas Wyatt May 06, 2024 09:00 AM Eastern Daylight Time SAN FRANCISCO--( BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced that Chris Koehler has been appointed Chief Marketing Officer. Chris brings over 25 years of expertise in customer engagement and marketing technology, and a proven track record of driving growth and innovation at industry-leading companies. “Having interacted with Twilio products as a Segment customer, I believe Twilio has a massive opportunity to combine its leading data capabilities with its world-class Communications platform to deliver the kind of one-to-one experiences that brands have been trying to achieve for years, but few have realized.” As CMO, Chris will report to Chief Executive Officer Khozema Shipchandler, and oversee Twilio's global marketing strategy, focusing on expanding brand awareness in Twilio’s key markets and amplifying product innovation.

Tealium's suite of solutions close the AI innovation gap by fueling models with privacy-compliant customer data for enhanced experiences SAN DIEGO, May 02, 2024 (GLOBE NEWSWIRE) -- Tealium, the largest independent and most trusted customer data platform (CDP), has released Tealium for AI, a suite of customer data collection, management, and activation solutions that allow enterprises to fuel their AI models with consented, filtered, and enriched data for better value and performance. “As businesses explore the transformative potential of AI, Tealium provides an optimal balance of flexibility and control. As core AI models become more accessible and commoditized, businesses will see a proliferation of adoption and use cases, and will be required to address the challenges of data readiness and governance,” said Jeff Lunsford, CEO of Tealium. “Consented, enriched, and contextual data for training and real-time prompt population is a requirement for successful LLM projects.

NEW YORK, NY, USA, May 6, 2024 / EINPresswire.com / -- Blue Pineapple Technology, a global provider of business process outsourcing (BPO) solutions, today announced the appointment of Thom Mead as Vice President – Sales & Marketing. As a seasoned veteran of the outsourcing industry, Thom will be responsible for accelerating the development and adoption of Blue Pineapple Technology’s solution offerings, and the company’s value proposition to meet the requirements of the North American market. “Thom is a well-known name in the industry and his experience aligns exceptionally well with Blue Pineapple Technology’s reputation for high-quality service and results,” said Michael Miller, president of Blue Pineapple Technology. “As the U.S. emerges and evolves from the effects of the pandemic, companies will need a flexible partner who can deliver results by rethinking and improving the quality of their business processes while reducing the cost of running those processes.

Building first-party data assets and investing in alternative ID solutions were revealed as key strategies for senior media and publishing execs. BOSTON, MA (May 6, 2024) – An exclusive survey from market-leading customer data platform BlueConic has revealed the top strategies that leading publishers are currently using or planning to invest in over the next five years to counter third-party cookie deprecation.

Acquisitions Strengthen Full-Service Marketing Suite with ML-Powered Predictive Analytics and Privacy-Compliant SOC 2 Security Protocols ANNAPOLIS JUNCTION, MD – May 6, 2024 – Ironmark, a leading full-service marketing and communications firm, announces the acquisition of two companies – Deliver Media and L & D Mail Masters – to strengthen its portfolio of marketing services. Deliver Media is a Tampa-based company that uses first-party data and predictive analytics powered by machine learning to launch powerful multi-channel marketing campaigns.

Clever.AI will help brands achieve 66% higher conversion rates and 35% boost in operational efficiency SAN FRANCISCO and MUMBAI, India, May 3, 2024 /PRNewswire/ -- CleverTap, one of the leading all-in-one customer engagement and retention platforms, today announced the launch of Clever.

HOLLAND, Mich., May 2, 2024 /PRNewswire/ -- JR Automation, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), unveils a new brand strategy that is more aligned with the distinct values and capabilities that differentiate the company, while further positioning them for growth as the market continues to rapidly evolve. For over forty years, JR Automation has led the market in designing and building custom automation solutions for leading manufacturers and distributors worldwide, integrating their advanced systems with their digital technologies to provide clients the edge needed to thrive in their industry.

LONDON, May 2, 2024 /PRNewswire/ -- Merkle, dentsu's leading customer experience management (CXM) company, and Celebrus, the disruptive data platform that aims to improve the relationships between brands and consumers via better data, have today announced CXM Signals. CXM Signals is an innovative new solution that will enable businesses to harvest first-party data for improved customer experiences to drive efficiencies.

“l believe Onyxia's Cybersecurity Management Platform addresses a significant need in the market,” says Karen Mesoznik, Onyxia’s new V.P. of Marketing. “As a woman in cyber, I'm also energized at the prospect of joining a female-founded cybersecurity startup.” Cybersecurity Management startup taps former Perimeter 81 marketing leader to spearhead its go-to-market efforts I worked closely with Karen at Perimeter 81. With Karen spearheading our marketing, Onyxia Cyber, will achieve similar market recognition in the new category we are shaping – Cybersecurity Management.” — Sivan Tehila, CEO and Founder of Onyxia Cyber NEW YORK, NY, USA, May 2, 2024 / EINPresswire.com / -- Onyxia Cyber, a leader in Cybersecurity Management, has tapped Karen Mesoznik as Vice President of Marketing.

LEIDEN, Netherlands, May 2, 2024 /PRNewswire/ -- ChannelEngine, a global leader in marketplace integration and management software, is excited to announce its strategic acquisition of Retail Data Partners, a pioneering US-based company that developed an innovative Amazon Vendor solution suite. With the acquisition, ChannelEngine is strengthening its first-party (1P) selling model functionality; enabling customers to have a scalable hybrid selling strategy on marketplaces.