The Wire (Page 12)

Unlike one-dimensional AI agents, Mpower Agents are uniquely built to work across the entire enterprise – front, middle and back office – to automate complete journeys, not just conversations HOBOKEN, N.J.--( BUSINESS WIRE)-- NiCE (Nasdaq: NICE) today announced the launch of CXone Mpower Agents, a groundbreaking innovation that enables fully automated, AI agents to be created and deployed in seconds and immediately work across the customer service ecosystem – from self-service to mid-office approvals to back-end fulfillment. Mpower Agents make use of CXone Mpower’s proprietary CX AI models, trained on rich use case-specific data and optimized workflows based on the actions of the best employees.

Adobe Firefly app – the all-in-one destination for AI-assisted ideation, creation and production – debuts on mobile, giving creators the freedom to explore ideas on the go Firefly Boards transforms how creative teams ideate and collaborate, now with advanced video and image generation and editing tools The Adobe Firefly app expands its model integrations with Ideogram, Luma AI, Pika and Runway now joining OpenAI’s image generation, Google’s Imagen and Veo and Black Forest Labs’ Flux, offering creators even more choice of aesthetic styles The Adobe Firefly app is available as a standalone experience and as part of Creative Cloud, delivering seamless workflows with Photoshop, Illustrator, Premiere Pro, Adobe Express and more SAN JOSE, Calif.--( BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) extended its leadership in creative ideation with a major expansion of Adobe Firefly – the destination for AI-assisted content ideation, creation and production – bringing Firefly image and video generation to phones. Firefly’s new iOS and Android app, available today, gives creators the freedom to explore ideas and generate and edit images and videos from anywhere using AI.

June 17, 2025 -- Content Guru, a leading global provider of enterprise cloud customer experience (CX) and contact center solutions, has received the highest overall ‘Willingness to Recommend’ rating, with 100% of customers that left a review saying they would recommend its storm ® CX platform, in the 2025 Gartner ® CCaaS Voice of the Customer Report. The Gartner® Peer Insights™ reviews platform published 2,270 ratings in the 18-month period ending January 2025 and the data shared formed the subsequent Voice of the Customer Report.

Fresh from the Symbl.ai acquisition, Merchant will lead M&A and corporate investments to deepen Invoca's leadership in revenue execution. SANTA BARBARA, Calif., June 17, 2025 /PRNewswire/ -- Invoca, the AI-leader in revenue execution platforms, has appointed Bhavin Merchant as Senior Vice President of Corporate Development.

Report Finds B2B Marketing Shifting from Tactics to Tech-Enabled Strategy, as CMOs Boost Budgets to Relieve Campaign Execution Bottlenecks and Scale Growth MALVERN, Pa. and LOS ANGELES, June 17, 2025 (GLOBE NEWSWIRE) -- 2X, a leader in subscription-based marketing as a service (MaaS), today released a new report, “Rethinking B2B Marketing Execution: The Age of Execution Reinvention,” in partnership with Avasant, a leading digital transformation consultancy. The new report reveals a strategic shift in B2B marketing execution, as marketers prioritize AI-driven campaigns and focus on personalization to boost performance and ROI—even in a challenging economic climate.

Voice Agent API Is Industry's Only Offering That Delivers The Single, Real-Time API Experience Developers Love, Combined with Full Controllability Enterprises Need. No Need to Stitch Together STT, TTS, and LLM Orchestration.

Adobe unveiled LLM Optimizer, a new enterprise application designed to help businesses enhance brand visibility and customer engagement in the era of generative AI-powered browsers and chat services LLM Optimizer enables businesses to monitor AI-driven traffic and benchmark brand visibility, with actionable recommendations that can be quickly deployed across digital properties Consumers are seeing value in having conversational experiences with their favorite brands, with new Adobe insights showing a 3,500% increase in traffic to U.S. retail sites from generative AI sources CANNES — June 16, 2025 — Today at Cannes Lions, Adobe (Nasdaq:ADBE) announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing generative AI-powered interfaces to engage their favorite brands. Businesses have relied on Adobe Experience Cloud applications to manage and optimize their presence across major channels such as web and mobile.

NiCE and Snowflake will deliver open, flexible and seamless access to customer interaction data, unlocking actionable insights and accelerating enterprise-wide innovation HOBOKEN, N.J.--( BUSINESS WIRE)-- NiCE (Nasdaq: NICE) today announced a strategic collaboration with Snowflake, the AI Data Cloud company, to unlock the full value of customer interaction data by enabling seamless, secure data sharing across the front, middle and back office through Snowflake Secure Data Sharing. This collaboration combines NiCE CXone Mpower’s industry-leading AI for customer service automation with Snowflake’s easy, connected, and trusted platform, enabling joint customers to seamlessly access and update data to automate customer service at scale.

SAN FRANCISCO--( BUSINESS WIRE)--Hightouch, the leading data and AI platform for marketers, today announced the launch of same-session personalization. For the first time, brands can deliver personalized content that combines behaviors happening in a browsing session with comprehensive customer data from a company’s data warehouse in less than a second.

According to research, 71% of surveyed business owners say they’re concerned about customer acquisition Intuit Mailchimp’s latest advancements are helping businesses navigate the challenge with a single-source solution for customer connection, conversion, and growth LONDON--( BUSINESS WIRE)-- Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced at Mailchimp’s flagship event FWD: London a new suite of tools and integrations designed to help marketers and small- and mid-sized businesses better understand and leverage their customer data. Sustainable growth has become more challenging than ever in an increasingly uncertain business environment.