The Wire (Page 14)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Customer Experience
Iterable Appoints Priya Gill as CMO and Nick Beil as CPO to Accelerate Product Innovation and Scale Global Growth
Oct 21, 2025
Former SurveyMonkey and Salesforce executives bring proven experience leading high-performance teams and scaling category-defining products across global markets. SAN FRANCISCO--( BUSINESS WIRE)-- Iterable, the AI-powered customer engagement platform, today announced the appointments of Nick Beil as Chief Product Officer, effective November 3, 2025, and Priya Gill as Chief Marketing Officer, effective November 10, 2025.
Press Release
Digital Experience
Calix Launches Agentic Broadband Platform on Google Cloud to Drive AI-Era Innovation
Oct 20, 2025
In its most transformative release to date, Calix announces its next-generation cloud-and-agentic enabled Broadband Platform built on Google Cloud’s AI and data infrastructure. This evolution unites deep industry experience, operational broadband knowledge, and trusted, scalable AI to revolutionize how providers compete in their markets.
Press Release
Digital Marketing
Optimizely Opal Now in Google Cloud’s Gemini Enterprise, Bringing AI Agents to Marketing Teams
Oct 16, 2025
The integration's extensive network of agents and connections provide Opal users with a unified view of the customer journey NEW YORK, Oct. 16, 2025 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announced that Optimizely Opal, its agent orchestration platform for marketing, is now integrated with Gemini Enterprise, Google Cloud's new platform that empowers teams to securely discover, create, share, and run AI agents in a single destination. Gemini Enterprise can unify data across dozens of enterprise systems, while Opal analyzes that data to recommend, and even execute, personalized marketing campaigns.
Press Release
Customer Experience
Capacity Bridges Agent Guidance and Automation Gap With Creovai Acquisition
Oct 16, 2025
Acquisition brings real-time agent assist and automated QA capabilities to support automation leader's growing platform ST. LOUIS, Oct. 16, 2025 /PRNewswire/ -- Capacity, the AI-powered support automation platform for Contact Centers, today announced the acquisition of Creovai, a leader in real-time agent assist and automated quality assurance solutions.
Press Release
Digital Experience
Anthropic Introduces Claude Haiku 4 5
Oct 15, 2025
Oct. 15, 2025 -- Claude Haiku 4.5, our latest small model, is available today to all users. What was recently at the frontier is now cheaper and faster.
Press Release
Customer Experience
Zoom Partners With Oracle to Help Enterprises Scale Customer Engagement
Oct 15, 2025
SAN JOSE, Calif., Oct. 13, 2025 — Zoom Communications, Inc. (NASDAQ: ZM) announced a strategic go-to-market (GTM) partnership with Oracle designed to help organizations transform the experience they deliver to customers through faster resolutions, streamlined omnichannel interactions, and intelligent self-service. With this partnership, Zoom CX can now run on Oracle Cloud Infrastructure, bringing the capabilities of Zoom’s customer experience platform to even more organizations.
Press Release
Customer Experience
Coveo Unlocks Custom Actions for AI Agents
Oct 14, 2025
Improved precision, accuracy and relevance now grounds Agentforce with the best enterprise-approved knowledge MONTREAL, October 14, 2025 -- Coveo, the leader in AI-Relevance, delivering best-in-class AI-search and generative experiences that maximize business outcomes at every point-of-experience, today announced two new high-demand capabilities, custom context and broader compatibility, that dramatically enhance the relevance, intelligence, and actions of support experiences built on Agentforce. “When we combined Agentforce with Coveo, the results were on another level,” said Joyce Leung, VP of Support Operations at Illumio. “Our internal testers went from saying, ‘this is okay’ to literally saying ‘wow.’ The multiplier effect of bringing the two solutions together was incredible, consistently returning responses that truly amazed our team.” “Service, Commerce and Marketing leaders everywhere are under pressure to deliver faster, more accurate, and more trusted experiences at scale,” said Jujhar Singh, President & GM, Applications and Industries, Salesforce. “Combined with Agentforce, Coveo supports the next generation of AI agents that meet that challenge by combining deep enterprise knowledge with contextual intelligence, empowering teams to serve customers with precision, speed, and confidence.” With the introduction of custom context pass through, Coveo Relevance Augmented Passage Retrieval API (PR-API), used to retrieve knowledge from Coveo’s unified index, now delivers even more precise results by tailoring information retrieval using granular user-specific data like agent role, account tier, or product line. The result is pinpoint-relevant answers that improve self-service success, reduce handle time and mean time to resolution. “With these capabilities, we're giving enterprises key pieces to build successful agents: control and context,” said Richard Tessier, Co-Founder and SVP Product, Coveo. “Coveo for Agentforce goes beyond better answers - it enables smarter actions, grounded in enterprise truth, shaped by the user’s reality.
Press Release
Digital Experience
Storyblok Unveils CMS Innovations That Enable Brands to Stay Visible and Confident on the New Web
Oct 14, 2025
With these new features and partnerships, brands can keep their content healthy and fully understand how it ' s performing so they can win in the new AI-powered buyer ' s journey NEW YORK and AMSTERDAM, Oct. 14, 2025 /PRNewswire/ -- At the start of JoyConf, Storyblok's first-ever conference, the company announced new product features and partnerships that support its mission to be the headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. Dominik Angerer, CEO and Co-Founder of Storyblok, said: "The web looks a lot different than it did even a few months ago.
Press Release
Digital Marketing
Intuit Mailchimp Supercharges Retailers' Marketing Efforts to Drive ROI
Oct 14, 2025
Built on the Intuit platform, powerful new Shopify-specific enhancements, seamless omnichannel campaigns across email and SMS, and more robust reporting and analytics just in time for the holidays MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)-- Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a suite of powerful new Intuit Mailchimp features designed to help retailers reach new customers and drive revenue growth during the busiest shopping season of the year. Mailchimp’s recent Holiday Shopping Unwrapped report found that 43% of shoppers made a purchase tied to at least one holiday moment during the Early Lead-Up phase (October 1–31), underscoring how critical it is for marketers to prepare their holiday marketing strategies earlier than ever.
Press Release
Customer Experience
Agentic Enterprise: With Agentforce 360, Salesforce Elevates Human Potential in the Age of AI
Oct 13, 2025
At Dreamforce 2025, Salesforce reveals how two decades of connecting customers, data, and trust have led to the next leap in business — the rise of the Agentic Enterprise, where AI doesn’t replace people, it elevates them. With the launch of Agentforce 360, Salesforce introduces the world’s first platform designed to connect humans and AI agents in one trusted system — empowering every employee to achieve more, every customer-facing moment to deliver more, and every company to operate with unprecedented intelligence and speed.