The Wire (Page 15)

Built into Optimove’s Positionless Marketing Platform, Engage is the engine behind Creative Power enabling real-time content creation, management, and optimization New York, May 11, 2025 (GLOBE NEWSWIRE) -- Optimove, the leader in Positionless Marketing, today announced the launch of Optimove Engage, an AI-powered solution that empowers marketers to scale the creation, management, and optimization of personalized content across every channel. In the GenAI era, generating personalized content is easier than ever.

Algolia powers the first cross-platform context layer for intelligent agents from platforms like Salesforce and Adobe San Francisco, CA – May 8 — Algolia, the AI-native search and discovery platform used by over 18,000 businesses, announced a new AI agent experience that proves how autonomous systems can reason and act on real-time data across enterprise platforms. Demonstrated using Salesforce’s Agentforce and integrated with Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), and Salesforce Commerce Cloud (SFCC), Algolia shows what’s possible when agents are equipped with live, structured context, without latency or hallucination.

San Francisco, May 8, 2025 - Bullhound Capital has led Sanity’s $85 million Series C funding round as the company launches the world’s first Content Operating System for the AI era. May 8, 2025 -- Sanity’s new platform offers a real-time, structured approach that treats content as reusable data, making it AI-ready, multi-channel friendly, and optimized for developer and marketing velocity.

Breeze Customer Agent has helped thousands of customers resolve over 50% of conversations Customers are seeing value goes beyond post-purchase support, including in the discovery and buying phase Breeze Customer Agent will be available to all Pro and Enterprise customers through HubSpot Credits May 8, 2025 -- At HubSpot, our vision is simple: help businesses scale with AI. To do this, we’ve embedded AI directly into our platform—it’s available right where our customers work, not as a separate add-on.

May 7, 2025 -- Anshuman Kanwar -- We’re at a turning point in enterprise technology. AI agents and large-language models (LLMs) are no longer just proof-of-concept tools—they’re rapidly becoming core building blocks of how work gets done.

Cresta will help Optimum improve sales conversion rates, accelerate efficient revenue growth, and empower their agents with the use of Generative AI PALO ALTO, Calif., May 7, 2025 /PRNewswire/ -- Cresta, the leading contact center artificial intelligence (AI) platform for human and AI agents, today announced that Optimum, one of the largest broadband communications and video services providers in the United States, will be deploying Cresta's generative AI-powered solutions at scale to enhance its customer experience and drive efficient revenue growth. Optimum will begin implementation with Cresta Conversation Intelligence and Cresta Agent Assist to enable its agents to more effectively and efficiently handle customer requests, while also improving sales conversion rates.

With Aptos ONE, the fitness retailer will boost its customer engagement and omnichannel capabilities at its 50+ store locations Alpharetta, Ga. — May 7, 2025 — Aptos, a leader in unified commerce solutions, announced today that Road Runner Sports has selected Aptos ONE, a modern and mobile-first POS platform. The technology deployment will extend across Road Runner Sports’ 50+ retail stores in the United States.

Optimizely enhances its AI offering with specialized agents and agentic workflows, making ‘infinite scale’ a reality for marketing and digital teams NEW YORK, May 7, 2025 – Optimizely, the leading digital experience platform (DXP) provider, today introduced the next evolution of Optimizely Opal. With the launch of an all-new user interface and a direct embed across the Optimizely One product suite, Opal unlocks infinite use cases for marketing and digital teams—from task automation, to brand-perfect content creation, to end-to-end experimentation analysis and more.

New AI capabilities in the Oracle Utilities Customer Platform help call centers better manage volume and quickly deliver smart, personalized assistance PHOENIX, May 6, 2025 /PRNewswire/ -- Innovate UtilityCX -- Today, Oracle announced new AI-powered call summarization and tagging capabilities in the Oracle Utilities Customer Platform, bringing intelligent automation to utility call centers. By helping reduce manual work, these innovations are expected to empower agents to focus on delivering fast issue resolution, personalized service, and real human connection at scale.

MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)-- Bloomreach, the agentic platform for personalization, today announced a host of features transforming AI-driven personalization and customer engagement across marketing and product discovery. From upending workflows to unlocking conversational search, these features highlight the power of agentic AI already at work today.