The Wire (Page 15)

New partner program and experience streamlines tools, resources, and incentives by aligning partner success with Mitel’s strategy to lead in hybrid communications OTTAWA, Ontario--( BUSINESS WIRE)--Mitel, a global leader in business communications, today introduced a new global partner experience designed to empower partners to grow alongside Mitel as it accelerates its hybrid communications strategy. The program unifies Mitel and Unify partner ecosystems under a single, modern framework, delivering a simplified, scalable experience backed by streamlined tools, harmonized incentives, and integrated systems.

First release, Genesys Cloud AI Guides, will enable teams to design and govern more autonomous AI agents with no coding required SAN FRANCISCO--( BUSINESS WIRE)-- Genesys ®, a global cloud leader in AI-Powered Experience Orchestration, today announced Genesys Cloud™ AI Studio – the foundation organizations need to responsibly move to agentic AI-driven customer engagement. Genesys Cloud AI Studio is a centralized innovation hub designed for building, managing and scaling AI faster.

Emerging Technologies and Evolving Expectations Will Transform Customer Service Over the Next Three Years STAMFORD, Conn. June 25, 2025 -- Automation, AI assistants, and the quest for customer value in service will transform customer service and support by 2028, according to Gartner, Inc. “AI and rapidly changing customer expectations are driving the evolution of the customer service function,” said Brad Fager, Senior Director Analyst in the Gartner Customer Service and Support practice.

New capability allows publishers, fintechs, and loyalty providers to monetize AI-generated product suggestions SAN DIEGO, June 25, 2025 /PRNewswire/ -- Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today announced the first solution enabling consumers to earn cashback and rewards from AI-assisted shopping. By interacting with product suggestions from AI tools - including Google's Gemini, Microsoft Copilot, OpenAI's ChatGPT, Anthropic's Claude, and Perplexity - shoppers can now receive cashback through Wildfire's browser extensions.

Sitecore.ai helps marketers explore the future of digital customer engagement SAN FRANCISCO, June 25, 2025 /PRNewswire/ -- Sitecore ® today announced the launch of Sitecore.ai, a bold new digital experience where marketers can explore how content, data, and intelligence come together to power the next era of digital engagement, making it easier than ever for brands to reach, engage, and serve their customers. Showcasing the company's AI-first, cloud-native digital experience platform for omnichannel content optimization, this launch arrives as part of Sitecore's continuously delivered capabilities for its versionless SaaS platform, XM Cloud.

New services help clients deploy, scale, and govern enterprise-grade AI agents with the goal of transforming customer and business operations across industries. TEANECK, N.J., June 25, 2025 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) announced an expansion of its partnership with Salesforce, introducing a new suite of customer and operations transformation services built for Salesforce's Agentforce.

FRISCO, Texas, June 24, 2025 /PRNewswire/ -- Careington International Corporation is proud to announce enhanced customer service efficiencies through its collaboration with Cognigy, a global leader in AI-driven customer service solutions. By integrating Cognigy's innovative AI solution into Careington's call center operations, Careington has expanded its capacity to deliver superior service and support for its valued clients and members.

“Brand Gravity” Debunks the Funnel and Replaces It with a Scalable, Research-Backed Framework for Predictable Growth MALVERN, Pa., June 24, 2025 (GLOBE NEWSWIRE) -- B2B marketers battling rising costs, elusive ROI, and outdated funnels now have a playbook for the new era. “Brand Gravity: How to Create Magnetic Pull in the Age of Buying Groups,” authored by Lisa Cole, Chief Marketing Officer at 2X, is available for pre-order now on Amazon and BookBaby. A paperback edition releasing June 30, 2025 and a premium hardcover launching July 8, 2025.

Amsterdam, 24 June 2025 - Bynder, the global leader in digital asset management (DAM), has announced the winners of its 2025 Spotlight Awards, celebrating its best-in-class customers. From saving $2m annually, to attracting more than 330,000 new customers, these award winners are leveraging Bynder’s AI-powered DAM to deliver compelling business outcomes, with these strategic DAM deployments in turn allowing them to compete and thrive by creating exceptional content experiences.

New Agentforce Command Center provides a complete observability solution for optimizing AI agents — enabling leaders to manage, track, and scale how AI agent activity enhances human productivity Agentforce 3 enables seamless agent interoperability with built-in support for open standards like Model Context Protocol (MCP). Through the expanded AgentExchange, customers will be able to access plug-and-play services from over 30 partners, including AWS, Box, Cisco, Google Cloud, IBM, Notion, PayPal, Stripe, Teradata, WRITER, and more Agentforce 3 delivers an updated Atlas architecture — from reasoning, to performance, to trust — for unmatched enterprise readiness, including lower latency, greater accuracy, enhanced resiliency, and support for natively hosted LLMs such as Anthropic Customers like Engine, Grupo Globo, PepsiCo, UChicago Medicine, and 1-800Accountant are realizing fast time-to-value with 100+ new, pre-built industry actions, flexible pricing, and expanded availability SAN FRANCISCO – June 23, 2025 – Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced Agentforce 3: a major upgrade to its digital labor platform that gives companies the visibility and control to scale AI agents without compromise.