The Wire (Page 154)

New Survey Reveals Over Half of B2B Marketers are Not Able to Meet Their Pipeline Goals Boulder, CO and Worldwide – January 10, 2024 – Integrate, a leading B2B marketing demand management platform, today announced the launch of Pipeline360, its media arm that offers an all-in-one integrated media solution for content syndication, account intelligence enhancement, and digital advertising. Pipeline360 incorporates what was previously known as the Integrate Lead Generation Marketplace with multi-channel, full funnel, global campaign management, including real-time analytics, lead validation and standardization, and enhanced segmentation.

By leveraging customer data and predictive machine learning algorithms, EagleAI is ushering in the next generation of personalisation at scale LONDON, Jan. 11, 2024 /PRNewswire/ -- Eagle Eye, the leading SaaS business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, has launched EagleAI, a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors. EagleAI will help retailers and grocers across the globe better meet their customers' wants and needs individually, optimise promotional spending, increase ROI, and enable true one-to-one engagement that ultimately drives loyalty.

SALT LAKE CITY, Jan. 10, 2024 /PRNewswire/ -- Instructure, the leading learning platform and maker of Canvas, today announced Rachel Orston as its new Chief Customer Officer. Instructure's CX team leverages real-world educational experience as it helps customers improve student outcomes, with over half of its CX team having taught or worked in educational institutions.

Secure, Compliant GenAI Solution Accelerates and Democratizes Access to Rich Digital Insights January 10, 2024 09:00 AM Eastern Standard Time NEW YORK--( BUSINESS WIRE)-- Glassbox (TASE:GLBX), a leading provider of digital experience intelligence for web and mobile applications, today announced the availability of its enterprise-ready AI assistant, which the company has named GIA (Glassbox Insights Assistant). Glassbox turned to Microsoft Azure OpenAI Service, which hosts OpenAI models fully within the secure Azure environment, to elevate the security and privacy standards of its previously announced AI assistant.

The adaptive AI digital human provides always-on, real-time sales assistance and customer support to help brands bring the best of the in-store customer experience online SAN MATEO, Calif., Jan. 10, 2024 /PRNewswire/ -- Firework, the world's leading video commerce and engagement platform built for brands and retailers, today unveiled a powerful AI-generated video sales assistant purpose-built for commerce — AVA (short for AI Virtual Assistant). Powered by Firework's own proprietary fine-tuned large-language model (LLM) and rendered as a lifelike, digital human avatar, AVA brings a face to e-commerce, helping brands fully transform cold e-commerce sites into connected virtual stores.

New digital ecosystem effectively combines the elegant Shopify front end with the sophisticated Tecsys order management orchestration back end, providing a scalable platform for efficient omnichannel commerce. ST.

The collaboration will centralize the management process, allowing Voluum users to leverage MediaGo's deep learning technology to optimize ad performance and maximize ROI. SAN FRANCISCO, Jan. 10, 2024 /PRNewswire/ -- MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, today announced its partnership with Voluum, a leading advertising tracking and optimization platform.

Adds website accessibility, website optimization, and compliance solution to Acquia’s industry-leading digital experience platform (DXP) BOSTON--(BUSINESS WIRE)-- #accessibility -- Acquia, the digital experience leader, today announced the successful completion of its acquisition of the Monsido platform, a website accessibility and optimization solution. The SaaS-based Monsido platform helps customers of all sizes, across industries, to monitor and perfect website accessibility, content quality and governance, search engine optimization (SEO), data privacy, and performance.

SAN JOSE, CA, UNITED STATES, January 9, 2024 / EINPresswire.com / -- TapClicks, the leading provider of Smart Marketing Cloud solutions, including automated data warehousing, reporting intelligence and marketing workflow management for media companies, digital agencies and brands, announced today the launch of new connector packages designed to enhance marketers’ abilities to monitor and blend TikTok advertising campaigns at scale. TikTok, the cutting-edge social-video platform known for its skyrocketing popularity, has emerged as a clear “go-to” for businesses to connect with a diverse and highly-engaged audience.

Jeff & Sue Britton With the acquisition of Britton Marketing and Design Group, BrandStar furthers its presence into the ‘New American Middle’; expands its creative capabilities Jeff and Susan (Britton), along with their team have established a truly unique niche, providing top-tier results for some of the nation’s most recognized companies.” — Mark Alfieri, Founder & CEO of BrandStar FT. WAYNE, IN, UNITED STATES, January 9, 2024 / EINPresswire.com / -- Britton Marketing & Design Group, a full-service branding and design firm, has merged with South Florida-based BrandStar a solutions-driven, fully horizontally and vertically integrated production and strategic marketing company.