The Wire (Page 156)

The latest update to Hiya Connect addresses enterprise challenges in branding management, ensuring consistent measurement of call effectiveness SEATTLE--(BUSINESS WIRE)-- Hiya, the leader in voice security and identity, announces a major update to Hiya Connect, its branded calling solution. Hiya Connect now offers enhanced performance analytics with accurate consistent data for all branded calling providers.

AI-Enabled Insights Improves Buying Group Reach and Optimizes Media Partner Relationships BOULDER, Colo., Jan. 30, 2024 /PRNewswire-PRWeb/ -- Integrate, a leading B2B marketing demand management platform, today announced the launch of its "Performance Center," an AI-driven insights engine to accelerate B2B marketing decision-making and improve performance. Performance Center identifies gaps in buying groups, optimizes media partner relationships, and enables a better understanding of cross-channel marketing results.

EAST GREENWICH, R.I., Jan. 30, 2024 /PRNewswire/ -- LoyaltyLoop is excited to announce the launch of a groundbreaking integration with PlanProphet, bringing enhanced capabilities to companies using their CRM and marketing automation platform. Officially announced last week during the PlanProphet Champion Summit in Miami FL, this integration allows printers and graphics companies to leverage LoyaltyLoop customer feedback within PlanProphet.

Nearly 30,000 AI-generated summaries have been processed; saving customers an estimated 9,500 total hours in video analysis since its launch, which equates to nearly 396 days of video UserTesting, a SaaS leader in experience research and insights, today unveiled its latest enhancements to the UserTestingⓇ Human Insight Platform. In addition to the general availability of AI Insight Summary, part of UserTesting AI, UserTesting has released new product features tailored to streamline how human insights can be captured across the customer journey, including new mobile camera testing templates and guides that can be used for retail, entertainment, travel, and more, and a product integration with Rally, a user research CRM platform.

New Cookieless Targeting Solution Combats Signal Loss, Enhancing Simpli.fi's Existing Product Suite and Allowing Advertisers to Target Hard to Reach Audiences FORT WORTH, Texas, Jan. 30, 2024 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced a partnership with Intent IQ, a leader in identity resolution, to offer a new Cookieless Audience Extension solution to clients. The new offering, first announced at IAB's Annual Leadership Meeting, integrates Intent IQ's cookieless universal ID ('IIQ ID') directly into Simpli.fi's DSP.

"Ocho" Generates Transformative Insights From Proprietary, Licensed and Public Data about Work Tech Companies FORT WORTH, Texas, Jan. 30, 2024 /PRNewswire/ -- The Starr Conspiracy, a leader in brand, marketing and go-to-market strategy for Work Tech companies, today announced a new AI assistant for Work Tech market research. Ocho, a custom-built chatbot, leverages advanced GPT (Generative Pre-trained Transformer) technology to enhance the quality and scale of data insights.

CMP enables enterprises to prove global compliance, deliver cross-domain integrations that honor user privacy preferences at scale WARRINGTON, England, Jan. 30, 2024 /PRNewswire/ -- Today Cassie, the consent and preference management platform serving Fortune 500 companies globally, announced the launch of Cross-Domain Consent. This solution is the first that offers legitimate cross-domain consent sharing at root domain level across completely unique domains so only one banner needs to be shown per user to hit the market.

LONDON, Jan. 30, 2024 /PRNewswire/ -- Able Customer Data Platform (CDP), an innovator in advanced customer journey analytics, announces the launch of its integration with Calendly, the company helping individuals and teams schedule more productive external meetings. This integration is set to revolutionize how businesses track customer engagement and optimize sales strategies.

Aprimo’s new solution streamlines content operations, ensures brand compliance and increases marketing ROI CHICAGO--(BUSINESS WIRE)-- Aprimo, the leader in digital asset management and marketing resource management solutions, today unveiled Aprimo AI, a state-of-the-art artificial intelligence solution that accelerates content creation, supercharges asset discoverability, automates asset management, and ensures brand governance. With Aprimo AI, teams can now deploy AI across the entire content lifecycle to accelerate content creation, supercharge asset discoverability, automate asset management and ensure brand governance. “The promise of AI has become a reality, with marketing organizations turning to AI-powered tools to achieve unmatched efficiency and build a competitive edge,” said Erik Huddleston, chief executive officer of Aprimo. “Aprimo AI brings intelligence-driven agility for modern brands, empowering teams to elevate content operations and unlock new levels of content effectiveness.” The rise of generative AI technology has expanded the horizon of opportunity for businesses, touching virtually every aspect of content creation and introducing new possibilities for accelerating productivity, improving efficiency, and achieving unprecedented content personalization.

$4.7 Million in New York State Funding Supports Expansion of Headquarters and 386 New Jobs NEW YORK, Jan. 29, 2024 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced an investment of $17.6 million to expand operations at its headquarters in New York City. To accommodate its growing workforce, Rokt will lease an additional 34,000 square feet of space at 175 Varick Street, bringing its total occupancy in the building to over 100,000 square feet.