The Wire (Page 16)

Over 250,000 businesses trust HubSpot as their source of truth for customer data Customers can now bring their customer context into the HubSpot deep research connector and take action on insights The new connector is the latest step in HubSpot’s mission to democratize advanced technology for SMBs BOSTON--( BUSINESS WIRE)--More than 250,000 businesses rely on HubSpot as their single source of truth for customer data across marketing, sales, and service. This complete view of the customer journey gives our customers an edge, especially in an era where AI is only as powerful as the data behind it.

June 4, 2025 -- Marketing and customer experience teams are under more pressure than ever – expected to deliver highly personalized, multi-channel champaigns with tighter timelines and fewer resources. With the announcement of the Adobe Experience Platform Agents at Adobe Summit 2025, Adobe shared how our human-centered AI approach integrates generative models and new agent capabilities into everyday creative and marketing tools.

ContentCon attendees witness the future of digital experiences in action – with all customers now receiving free access to real-time audience insights built directly into the CMS – fully integrated just five months after the company’s CDP acquisition Austin, Texas – June 4, 2025 – Contentstack, the headless CMS pioneer and category disruptor in digital experiences, today unveiled Contentstack Data and Insights, a native set of capabilities for audience analytics and real-time data activation, along with omnichannel campaign orchestration capabilities, now integrated into Contentstack EDGE, its fully-integrated adaptive digital experience platform (DXP). By seamlessly combining content and data, brands can now turn one-to-one personalized experiences across every channel into a reality.

To eliminate fragmented workflows, Salesforce is embedding Slack directly into its CRM, creating a single space for teams to collaborate and take action with complete customer context New Salesforce channels unify Salesforce records and customer data with Slack conversations in a single, connected experience across both Slack and Salesforce to power fast, flexible, data-centric collaboration with human and agentic teammates Extending Slack’s platform integration, Tableau Next is now available directly in Slack, giving every team member access to vital data and insights, right in the flow of work June 3, 2025 -- From the moment Salesforce acquired Slack, the company has been on a mission to profoundly reimagine how teams work together. First, Slack integrations rolled out across the Salesforce applications.

In response to demand for its CDP Trade-Up program, Treasure Data also debuts the Migration Agent to accelerate CDP replacements up to 60% faster MOUNTAIN VIEW, Calif. & DENVER--( BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today at the Gartner Marketing Symposium/Xpo announced new AI Suites for global enterprises to use agentic AI to drive revenue, save costs, and reduce risk. This announcement comes on the heels of the recent re-launch of Treasure Data’s vision, which combines the power of agentic AI with the privacy, trust, and scale of Treasure Data’s proven Intelligent CDP.

Acquisition expands CallMiner’s platform with native voice and text AI virtual agents, empowering organizations with a seamless path to analytics-driven automation WALTHAM, Mass.--( BUSINESS WIRE)-- CallMiner, the leading provider of AI-powered conversation intelligence to improve customer experience (CX), today announced it has acquired VOCALLS, a leading voice-first conversational AI and automation platform. CallMiner will combine its industry-leading conversation intelligence capabilities with VOCALLS’ voice, chat, social messaging and email AI virtual agents and task automation technology.

Conductor AI Redefines What’s Possible in Answer Engine Optimization (AEO), Empowering Brands to Win in the New Era of Search – Fusing Unrivaled Expertise with Breakthrough AI NEW YORK, June 03, 2025 (GLOBE NEWSWIRE) -- Conductor, the leading website optimization and intelligence platform, today announced the launch of Conductor AI, the next generation of its industry-leading technology. Conductor AI is purpose-built to empower marketing and digital teams with everything they need to ensure their brand is discoverable in generative AI answer engines (e.g.

One-click design-to-CMS syncing and social authentication remove friction, speed up shipping, and bring devs closer to the tools they love New York, NY – June 2, 2025 — Storyblok, the headless CMS built for modern developer and content teams, has launched two powerful new integrations designed specifically for developers: social login via GitHub and a Figma integration that connects design and content like never before. These updates are part of Storyblok’s ongoing push to remove bottlenecks and help teams ship faster with less frustration.

NEW YORK--( BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the successful completion of its previously announced acquisition of OfferFit, an AI decisioning company. After years of productive partnership as separate companies, Braze and OfferFit are moving quickly to deepen the integration of OfferFit's multi-agent decisioning engine into Braze's Customer Engagement Platform, all while accelerating OfferFit’s growth and reach by leveraging Braze's global scale.

Knowledge, Search and Audience Agents bring natural language, automated marketer workflows to Uniphore CDP PALO ALTO, Calif. & DENVER--( BUSINESS WIRE)-- Uniphore, a global leader in enterprise AI, today at the Gartner Marketing Symposium/Xpo unveiled Marketing Agents, a first-for-enterprise suite of AI agents designed to accelerate how marketing teams access data, segment audiences and work inside the Uniphore Customer Data Platform (CDP) – the foundational layer to its larger Enterprise AI platform. “With the rise in enterprise AI, marketers have been waiting for business-centric AI that they can actually use,” said Steve Daheb, Chief Marketing Officer, Uniphore. “With Marketing Agents, teams can ask, find and act on their data in seconds—instead of days waiting to hear from a data engineering team—while keeping governance and security intact.” The first release includes: Platform Search Agent (limited availability, Summer 2025): A semantic search layer that surfaces any platform component—attributes, audiences and more—instantly. Audience Segmentation Agent (limited availability, Summer 2025): An AI agent that builds sophisticated audience segments from plain English prompts, supporting rule-based logic.