The Wire (Page 166)

Digital Asset Management Market Size DAM is the practice of organizing, storing, cataloging, retrieving, and distributing digital assets, such as images, videos, documents and multimedia content. PORTLAND, PORTLAND, OR, UNITED STATE, November 16, 2023 / EINPresswire.com / -- Allied Market Research published a report, titled, “ Digital Asset Management Market by Offering (Solution and Services), Deployment Mode (On Premise and Cloud) and Business Function (Human Resources (HR), Sales and Marketing, Information Technology (IT) and Others): Opportunity Analysis and Industry Forecast, 2022-2032”.

Ashleigh Cook takes on new role to support the continued growth of the company LEHI, Utah, Nov. 15, 2023 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced the promotion of Ashleigh Cook to the role of chief marketing officer (CMO). In her new position, she will continue to strengthen and expand the pivotal role of events in driving marketing success, as well as accelerate RainFocus' growth with its partners and clients.

RazHer Founder & CEO Kristen Standish Assumes Role of CEO of VizSense; Dr. Jon Iadonisi Becomes Chairman of the Board and RazHer Co-founder Lisa Bell Assumes Role of Managing Director of RazHer BOSTON and DALLAS, Nov. 15, 2023 /PRNewswire/ -- RazHer Collaborative, a women-owned, full-service marketing agency for BIPOC-founded and mission-driven brands, announced today that it has entered into a strategic partnership with Dallas-based VizSense, an AI-driven consumer insights company focused on influencer solutions.

ABM managers can easily orchestrate AI-personalized experiences for every website visitor SAN FRANCISCO, Nov. 15, 2023 /PRNewswire/ -- Intellimize, the leading AI experience optimization platform, today announced the launch of AI-powered Account Based Marketing experiences (ABX). Intellimize's recent feature releases alongside their ABM partner integrations, allowing marketers to easily orchestrate personalized experiences across every touchpoint in the buyer's journey. "As ABM marketers, we often assume we know exactly what will make someone convert in a specific segment.

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Tami Kou, president and founder of Kou Communications Kou Communications Logo Tami Kou Establishes Kou Communications I am excited to leverage my deep expertise – including decades of PR know-how and media experience – to help companies in using communications to address their business challenges and opportunities.” — Tami Kou, founder and president of Kou Communications MILWAUKEE, WI, UNITED STATES, November 15, 2023 / EINPresswire.com / -- Former Milwaukee television news reporter and long-time PR executive Tami Kou today announced the formation and launch of Kou Communications, LLC, a full-service public relations and communications consulting company. The firm is focused on working with businesses to help grow their brands and protect their reputations using impactful, senior-level strategic communications, but without the typical agency overhead. “With more than 25 years of communications experience from various vantage points, I know what clients are looking for and how to best deliver top-notch results, all while helping to preserve clients’ time and resources,” said Tami Kou, founder and president of Kou Communications. “I am excited to leverage my deep expertise – including decades of PR know-how and extensive media experience – to help companies in using communications to address their business challenges and opportunities.” Key areas of focus for the agency include crisis communications and issues management, reputation management, corporate communications, brand PR, thought leadership and executive visibility, environmental / social / governance (ESG) and corporate social responsibility (CSR), acquisition / merger communications, stakeholder engagement, employee communications, change management, media relations, public affairs and advocacy, marketing communications, media training, social media management, video production, content mapping and creation, and more.

Groundbreaking AI Integration Agency Boldly Announces Nationwide Innovative Services SANTA ROSA BEACH, Fla.--(BUSINESS WIRE)-- #cherrytop --Cherrytop, a woman-led agency, unveils its national presence as Northwest Florida's pioneer in transparent AI-driven marketing and PR solutions. Led by Michelle Hayes Uhlfelder, a 20-year industry veteran, the firm innovatively merges brand strategy, marketing, and public relations, leveraging AI technology. "Cherrytop’s launch addresses the challenges brands face with digital advancements," said Michelle Hayes Uhlfelder, CEO and Founder. "As a woman-led agency, we are not just participating but leading the charge in the AI revolution, offering significant cost benefits and rapid developments in communication strategies, turning challenges into victories for clients with new tech." Andy McKoski, Southeastern-based restaurant owner and partner of the brands CHIRINGO, Hotz Coffee, and CHIRINGA, praised Cherrytop's impact. "Engaging Cherrytop has been a game-changer for our marketing efforts," he said. "Their innovative strategies have injected new vitality into our communications, leading to tangible growth in just a few short months." Michelle's career includes roles with National Public Radio (NPR) and Edelman, and managing roles at regional agencies.

AudienceMaker Users Can Now Target Audiences Based on the Types of Products They Are Actively Searching for Online Marketing teams using AudienceMaker are thriving because they can bring so many data sets together and action them quickly.” — Lindsey Kaiser, Chief Product Officer @ Speedeon MAYFIELD HEIGHTS, OH, USA, November 14, 2023 / EINPresswire.com / -- Speedeon, a leader in direct marketing data and consumer intelligence, today announced that intent-based marketing data is now available inside its AudienceMaker platform. The DataWatch Intent in-market shopper audiences are powered by Speedeon’s best-in-class partner, Verisk Marketing Solutions.

Pendo will leverage Vertex AI throughout its application experience platform to power exponentially better digital experiences for customers RALEIGH, N.C. and SUNNYVALE, Calif. and LISBON, Portugal, Nov. 14, 2023 /PRNewswire/ -- Pendo, the leader in application experience management, today announced an expanded partnership with Google Cloud to leverage its generative AI (gen AI) capabilities across the Pendo One platform. Pendo will integrate with Vertex AI to provide product teams and application owners with features that accelerate product discovery, improve product-led growth and retention campaigns, and provide personalized app experiences to their users. "Google Cloud has been a critical partner for us since the earliest days of Pendo, and they continue to help us drive innovation for our customers," said Todd Olson, CEO and co-founder of Pendo. "With gen AI fueling features across our platform, we can eliminate tedious manual work and help product teams make smarter decisions to ensure every tech investment drives returns for their companies." "Generative AI can have a major impact helping product teams more effectively develop digital experiences for their customers," said Stephen Orban, VP of Migrations, ISVs, and Marketplace at Google Cloud. "Our partnership with Pendo will give product managers new tools that enable them to rapidly create in-app guides and analyze user engagement, saving resources that can be used to improve product roadmaps and build new features." Improving application experiences with Vertex AI Vertex AI will be a critical component of Pendo AI, the company's long-term roadmap to enhance every part of the platform with artificial intelligence.

Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io). Act-On adds direct mail as channel in omnichannel marketing automation Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io).