The Wire (Page 168)

All of the generative AI features launched this summer are now available to Evolv AI customers who value experimentation and testing as integral to building exceptional digital experiences SAN FRANCISCO, Nov. 9, 2023 /PRNewswire/ -- Evolv AI, the maker of the world's leading intelligent digital experience optimization and personalization platform, today announced the closing and conversion of their previously issued convertible notes and a new equity round, for a total of $13.3 million in new funding. Led by Horizons Ventures, the round brings their total funding to date to $23.3M.

NEW YORK, Nov. 9, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a unique partnership with Google Cloud and SADA, a Google Cloud Premier Partner, to develop generative AI (gen AI) marketing solutions that support Stagwell agencies, client partners, and product development within the Stagwell Marketing Cloud (SMC). Through this collaboration, SMC will build AI-based tools for modern marketers and receive development support from Google Cloud as a strategic cloud and AI provider.

Puretalk AI, a leading provider of advanced conversational AI solutions, is thrilled to announce its exciting collaboration with Plato AI. We are excited to partner with Plato to introduce Socrates to the developer community and beyond.” — Evan Sirlin, CEO PureTalk.

Applitools builds senior management bench strength to drive growth and support the upcoming launch of Applitools' new end-to-end testing platform SAN MATEO, Calif., Nov. 8, 2023 /PRNewswire/ -- Applitools, the leader in AI-enabled test automation, today announced it has appointed Alex Berry as Chief Executive Officer (CEO), Keri Cook as Chief Marketing Officer (CMO) and Tom van Gorder as Chief Revenue Officer (CRO). The latest additions to the executive team come as Applitools reports its strongest year to date.

Aleya Haney, Manager- Business Development with McKinley Marketing Partners Matt Lee, Manager - Business Development with McKinley Marketing Partners Aleya Haney and Matt Lee Join the Team to Drive Growth and Sales Success ALEXANDRIA, VIRGINIA, UNITED STATES, November 8, 2023 / EINPresswire.com / -- McKinley Marketing Partners (McKinley), the leading staffing and recruiting firm specializing in marketing, creative, and communications talent, proudly introduces two distinguished professionals who have recently joined its ranks. Aleya Haney and Matt Lee have assumed roles as Managers of Business Development, further solidifying the company's dedication to providing exceptional talent and unparalleled services to its valued clients. "We are thrilled to welcome our two new sales team members," stated Michelle Boggs, CEO and Co-Founder of McKinley. "Aleya and Matt bring valuable expertise to our team and will undoubtedly be instrumental in propelling our ongoing growth and success.

The new purpose-driven agency will focus exclusively on creating positive change through a comprehensive range of branding, marketing and design services SAN FRANCISCO--(BUSINESS WIRE)--Creative luminaries Alex Prodaniuk and Justin Moore today announced the launch of Canary’s Revenge, an independent creative agency. Canary’s Revenge will bring a fresh perspective to the world of creative solutions, focusing exclusively on projects that directly contribute to a more sustainable and equitable world.

SUNRISE, Fla.--(BUSINESS WIRE)--SproutLoud, the leader in distributed marketing, is proud to announce the launch of new AI capabilities that are being infused into the platform, featuring generative AI, improved user experience and enhanced productivity. With its long-term investment on integrating generative AI, advanced learning models, and self-training data science into its platform, SproutLoud is poised to redefine the brand-to-local landscape. “SproutLoud’s primary focus is making marketing easier and more effective for brand-to-local teams that sell through channel partners, locations and frontline employees,” said Jared Shusterman, Founder and CEO of SproutLoud. “Our platform, infused with AI, will supercharge the capabilities our clients rely on to expedite speed to market, enforce brand compliance and regulatory compliance, and amplify ROI on content and marketing investments.” Generative AI capabilities in SproutLoud will translate into tangible ease, reduced training cycles and increased productivity for brand-to-local co-marketing efforts.

By giving agents the tools to understand their customers better, Thesis delivers more personalized experiences and sees gains in customer satisfaction and survey response rates PLEASANTON, Calif.--(BUSINESS WIRE)-- Medallia, Inc., the global leader in customer and employee experience, today announced Thesis, one of the pioneers of cognitive enhancers, has seen an immediate impact after deploying Medallia. In just the first 30 days with Medallia, Thesis’ survey response rate has increased from 4.4% to 13.3% and its customer satisfaction from 90% to 93.2%.

AI-powered assistant enhances marketing insights and campaign orchestration SAN DIEGO, Nov. 7, 2023 /PRNewswire/ -- Mapp, the leading international provider of insight-led customer experience solutions, has today announced the latest addition to the Mapp Cloud – Mapp AI Assistant, designed to enhance and automate marketers' cross-channel campaigns. Mapp has always been committed to simplifying the marketing landscape by helping marketers in identifying opportunities, analyzing data, and extracting valuable insights.

Nomad eCommerce joins forces with WM Synergy to enhance B2B eCommerce for users of Infor VISUAL and Acumatica ERP, streamlining sales cycles and operations. O'FALLON, ILLINOIS, UNITED STATES OF AMERCIA, November 7, 2023 / EINPresswire.com / -- Nomad eCommerce and WM Synergy have formed a new partnership to offer a B2B eCommerce solution for users of Infor VISUAL ERP and Acumatica ERP. Nomad is a robust SaaS solution that combines eCommerce, Marketing, a CMS, along with ERP synchronization into one powerful platform that can easily manage all sites and channels.