The Wire (Page 170)

Company names Krista Bessinger as Head of Investor Relations and Caitlin Blewett as Chief Marketing Officer, bolstering Genpact's growth agenda centered around data, technology, and AI NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Genpact (NYSE: G), a global professional services firm focused on delivering outcomes that transform businesses, announced the following appointments to its executive team: Krista Bessinger -- appointed Head of Investor Relations (IR), with the responsibility for shaping and overseeing a comprehensive, strategic IR program. Prior to joining Genpact, Bessinger served in several senior IR roles, including as head of IR and ESG (environmental, social, and governance) functions for Twitter beginning with the company's IPO and leading to its acquisition in 2022.

DENVER--(BUSINESS WIRE)--Ignite Visibility announced today that it acquired Integrated Digital Strategies (IDS), a prominent digital marketing agency specializing in serving the franchisor/franchisee ecosystem. The acquisition aligns seamlessly with Ignite Visibility’s mission to become the preeminent “national-to-local” digital performance marketing agency focused on driving measurable return on investment for clients in which local discoverability is critical, including verticals such as home services, healthcare, automotive, business-to-business services, consumer services, and more.

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Button, the platform that converts standard affiliate and creator traffic into AI-optimized customer journeys, today announced it has surpassed $10B in mobile commerce driven through its platform. Button maximizes revenue for customers by using AI to deterministically optimize the best shopping experiences for consumers on mobile apps.

Go-to-market veteran joins the contact center analytics leader to head up go-to-market strategy and further define SuccessKPI's position as a category leader. FAIRFAX COUNTY, Va., Dec. 6, 2023 /PRNewswire/ -- SuccessKPI, Inc., a SaaS Contact Center Insight and Action Platform provider, has appointed Don Keane as Chief Marketing Officer.

New Functionality Works Across Media Platforms to Give Digital Marketers Transparency Into Targeting Efficiency, Waste, Reach, Engagement and Impact on Pipeline and New Deals SAN FRANCISCO (December 6, 2023) — Channel99, a new generation of B2B performance marketing technology, today launched its new view-through technology purpose-built for B2B digital programs, made possible by a universal and cookie-free impression pixel. Customers can place unique pixels within their digital campaigns — including those run by Microsoft, Google, Demandbase, HubSpot, Outreach, Marketo and SalesLoft — to gain transparency into targeting efficiency, waste, reach, engagement and impact on pipeline and new deals.

Plans to develop industry-specific automation solutions to help speed up automation deployment success Automation Anywhere also announced general availability of Amazon Bedrock and Amazon SageMaker integrations for generative AI-based enterprise automation deployments SAN JOSE, Calif., Dec. 6, 2023 /PRNewswire/ -- Automation Anywhere, a leader in intelligent automation that puts artificial intelligence (AI) to work across every aspect of an organization, today announced that it has entered into a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). The SCA enhances Automation Anywhere's industry-leading expertise in generative AI and intelligent automation to boost enterprise productivity and power business growth, in addition to offering Automation Anywhere customers greater choice, flexibility and reliability for their generative AI deployments.

MONTREAL, Dec. 6, 2023 /PRNewswire/ - In response to Artificial Intelligence taking over content writing, Winston AI, a leader in AI detection technology, proudly announces the launch of its newest AI detection model, codenamed "Luka" (V3.0). This latest innovation sets a groundbreaking and record standard in the industry for its transparency and accuracy in differentiating AI-generated content from human creations with a 99.98% accuracy rate in detecting synthetic content.

LONDON, Dec. 6, 2023 /PRNewswire/ -- Chattermill, the Customer Experience Intelligence company, today announced the launch of Copilot - a generative AI solution built to redefine how leading brands utilize customer feedback to retain customers and grow their business. By utilizing datasets of hundreds of thousands of analyzed customer interactions – including surveys, product reviews, and support tickets, among others – Copilot answers CX, Product, and Marketing questions, helping businesses use the voice of the customer to facilitate data-driven decision-making and ensure sustainable growth. "Generative AI rewrites the rules in the world of business analytics.

The CX innovator Celebrates Year-End Success reshaping Experience Data (ED) Analysis ZURICH, Dec. 6, 2023 /PRNewswire/ -- SANDSIV, a global pioneer in Voice of the Customer (VOC) and Customer Experience Management (CXM) enterprise solutions, concludes the year by unveiling cutting-edge AI-driven features within the acclaimed sandsiv+ platform. This update fortifies the platform's existing AI foundation, bringing enhanced capabilities to clients worldwide.

The Eagle Eye Group's First Chief AI Officer Will Help Retailers Improve Customer Connections and Execute Full-Scale, Multidimensional Personalisation at Scale LONDON, Dec. 6, 2023 /PRNewswire/ -- Untie Nots, part of the Eagle Eye Group and the leading SaaS business that develops highly personalised, profitable and gamified promotions at scale, has named Jean-Matthieu Schertzer as the company's Chief Artificial Intelligence (AI) Officer. The first Chief AI Officer to be appointed within the Eagle Eye Group signals the company's commitment to integrating AI into its solutions and reflects the rapid adoption of AI across the retail sector.