The Wire (Page 176)

RazHer Founder & CEO Kristen Standish Assumes Role of CEO of VizSense; Dr. Jon Iadonisi Becomes Chairman of the Board and RazHer Co-founder Lisa Bell Assumes Role of Managing Director of RazHer BOSTON and DALLAS, Nov. 15, 2023 /PRNewswire/ -- RazHer Collaborative, a women-owned, full-service marketing agency for BIPOC-founded and mission-driven brands, announced today that it has entered into a strategic partnership with Dallas-based VizSense, an AI-driven consumer insights company focused on influencer solutions.

ABM managers can easily orchestrate AI-personalized experiences for every website visitor SAN FRANCISCO, Nov. 15, 2023 /PRNewswire/ -- Intellimize, the leading AI experience optimization platform, today announced the launch of AI-powered Account Based Marketing experiences (ABX). Intellimize's recent feature releases alongside their ABM partner integrations, allowing marketers to easily orchestrate personalized experiences across every touchpoint in the buyer's journey. "As ABM marketers, we often assume we know exactly what will make someone convert in a specific segment.

Create Business Applications instantly. Extract Insights from Content in Real Time.

Tami Kou, president and founder of Kou Communications Kou Communications Logo Tami Kou Establishes Kou Communications I am excited to leverage my deep expertise – including decades of PR know-how and media experience – to help companies in using communications to address their business challenges and opportunities.” — Tami Kou, founder and president of Kou Communications MILWAUKEE, WI, UNITED STATES, November 15, 2023 / EINPresswire.com / -- Former Milwaukee television news reporter and long-time PR executive Tami Kou today announced the formation and launch of Kou Communications, LLC, a full-service public relations and communications consulting company. The firm is focused on working with businesses to help grow their brands and protect their reputations using impactful, senior-level strategic communications, but without the typical agency overhead. “With more than 25 years of communications experience from various vantage points, I know what clients are looking for and how to best deliver top-notch results, all while helping to preserve clients’ time and resources,” said Tami Kou, founder and president of Kou Communications. “I am excited to leverage my deep expertise – including decades of PR know-how and extensive media experience – to help companies in using communications to address their business challenges and opportunities.” Key areas of focus for the agency include crisis communications and issues management, reputation management, corporate communications, brand PR, thought leadership and executive visibility, environmental / social / governance (ESG) and corporate social responsibility (CSR), acquisition / merger communications, stakeholder engagement, employee communications, change management, media relations, public affairs and advocacy, marketing communications, media training, social media management, video production, content mapping and creation, and more.

Groundbreaking AI Integration Agency Boldly Announces Nationwide Innovative Services SANTA ROSA BEACH, Fla.--(BUSINESS WIRE)-- #cherrytop --Cherrytop, a woman-led agency, unveils its national presence as Northwest Florida's pioneer in transparent AI-driven marketing and PR solutions. Led by Michelle Hayes Uhlfelder, a 20-year industry veteran, the firm innovatively merges brand strategy, marketing, and public relations, leveraging AI technology. "Cherrytop’s launch addresses the challenges brands face with digital advancements," said Michelle Hayes Uhlfelder, CEO and Founder. "As a woman-led agency, we are not just participating but leading the charge in the AI revolution, offering significant cost benefits and rapid developments in communication strategies, turning challenges into victories for clients with new tech." Andy McKoski, Southeastern-based restaurant owner and partner of the brands CHIRINGO, Hotz Coffee, and CHIRINGA, praised Cherrytop's impact. "Engaging Cherrytop has been a game-changer for our marketing efforts," he said. "Their innovative strategies have injected new vitality into our communications, leading to tangible growth in just a few short months." Michelle's career includes roles with National Public Radio (NPR) and Edelman, and managing roles at regional agencies.

AudienceMaker Users Can Now Target Audiences Based on the Types of Products They Are Actively Searching for Online Marketing teams using AudienceMaker are thriving because they can bring so many data sets together and action them quickly.” — Lindsey Kaiser, Chief Product Officer @ Speedeon MAYFIELD HEIGHTS, OH, USA, November 14, 2023 / EINPresswire.com / -- Speedeon, a leader in direct marketing data and consumer intelligence, today announced that intent-based marketing data is now available inside its AudienceMaker platform. The DataWatch Intent in-market shopper audiences are powered by Speedeon’s best-in-class partner, Verisk Marketing Solutions.

Pendo will leverage Vertex AI throughout its application experience platform to power exponentially better digital experiences for customers RALEIGH, N.C. and SUNNYVALE, Calif. and LISBON, Portugal, Nov. 14, 2023 /PRNewswire/ -- Pendo, the leader in application experience management, today announced an expanded partnership with Google Cloud to leverage its generative AI (gen AI) capabilities across the Pendo One platform. Pendo will integrate with Vertex AI to provide product teams and application owners with features that accelerate product discovery, improve product-led growth and retention campaigns, and provide personalized app experiences to their users. "Google Cloud has been a critical partner for us since the earliest days of Pendo, and they continue to help us drive innovation for our customers," said Todd Olson, CEO and co-founder of Pendo. "With gen AI fueling features across our platform, we can eliminate tedious manual work and help product teams make smarter decisions to ensure every tech investment drives returns for their companies." "Generative AI can have a major impact helping product teams more effectively develop digital experiences for their customers," said Stephen Orban, VP of Migrations, ISVs, and Marketplace at Google Cloud. "Our partnership with Pendo will give product managers new tools that enable them to rapidly create in-app guides and analyze user engagement, saving resources that can be used to improve product roadmaps and build new features." Improving application experiences with Vertex AI Vertex AI will be a critical component of Pendo AI, the company's long-term roadmap to enhance every part of the platform with artificial intelligence.

Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io). Act-On adds direct mail as channel in omnichannel marketing automation Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io).

As the needs of modern marketers evolve, RRD is making significant investments in digital direct mail production capabilities and marketing automation solutions CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its Direct Marketing Group (DMG) to deliver increased ROI to organizations focusing on optimizing their marketing strategies. “Direct marketing has evolved from a linear process to a delicate science of understanding how each channel plays a unique role in the customer journey,” says Stefanie Cortes, Director of Strategic Analysis, Direct Marketing, RRD. “As marketers continue to feel the pressure to deliver and prove ROI, it’s critical we provide our clients with verifiable methodologies that match messaging and touchpoint strategies to the individual preferences of their target audiences." With the direct mail channel being core to the DMG offering, this specialized group has developed a simplified three-phase approach — identify, create, deploy — that fuses audience insights and creative expertise with intentional delivery strategies to meet the needs of performance-minded marketers: Identify, understand and prioritize the right audience Create messaging and design that drives awareness and response Deploy coordinated direct marketing campaigns via scheduled, automated or complete journeys Evolving marketer requirements — quicker, more sophisticated personalization and deeper integration with all channels — have accelerated growth in digital direct mail utilization and automation solutions.

Adds industry-leading capabilities to Acquia’s open digital experience platform for building, managing, and delivering optimized and inclusive website experiences BOSTON--(BUSINESS WIRE)-- #DXP -- Acquia, the digital experience leader, and CivicPlus Ⓡ, a leader in public sector integrated technology solutions, today announced that Acquia has agreed to acquire the Monsido platform, a website accessibility and optimization solution from CivicPlus. Monsido is a leading SaaS platform for monitoring and perfecting website accessibility, content quality, search engine optimization (SEO), data privacy, and performance.