The Wire (Page 185)

LOS ANGELES, Oct. 3, 2023 /PRNewswire/ -- Amidst the rise of AI-dominated content, WestMetric, a leading digital marketing agency, is proudly defending its controversial approach to SEO, emphasizing the critical role of organic traffic above vanity rankings. Artificial intelligence tools like GPT language learning models have opened the floodgates of shady "black hat" SEO practices.

Invoice automation solution streamlines processes and reduces costs for B2B buyers using Coupa to process supplier invoices CHARLOTTESVILLE, Va., Oct. 3, 2023 /PRNewswire/ -- TradeCentric, the leading provider of B2B integration and automation solutions between eCommerce systems and eProcurement solutions, announces its comprehensive support for Coupa Invoice Automation. This strategic integration aims to bridge the gap between suppliers and buyers using Coupa, streamlining invoice management and drastically improving PO-invoice reconciliation rates.

New FieldRoutes® Operations Suite Integration Enables Targeted Marketing Automation to Field Service Providers MCKINNEY, Texas, Oct. 3, 2023 /PRNewswire/ -- FieldRoutes, a ServiceTitan company and a leading cloud-based and mobile SaaS provider for field service businesses, will be showcasing its integration with ServiceTitan Marketing Pro at PestWorld 2023 in Honolulu, Hawaii later this month. Marketing Pro pulls relevant data directly from the FieldRoutes Operations Suite and allows users to quickly create and schedule direct mail and email campaigns to engage and nurture customers for upsell, cross-sell, and renewal opportunities. "We've heard the calls from the industry for more marketing automation loud and clear, and we couldn't be more excited to bring the power of Marketing Pro to our pest and lawn customers," said Vahe Kuzoyan, president and co-founder at ServiceTitan. "With Marketing Pro, pest and lawn businesses will be able to leverage their customer's data to supercharge their business with more calls, booked jobs and higher customer spend.

The number of weekly brand-creator campaigns has grown 300% in the first month DALLAS--(BUSINESS WIRE)-- LTK, the platform that powers Creator Commerce™, today unveiled LTK Marketplace - the company’s latest innovative solution built to empower creators and brands to easily connect and collaborate on brand partnership opportunities. LTK Marketplace is an expansion of the company’s influencer marketing platform; brands have already invested more than $2.5B in influencer marketing through the LTK platform.

The pet food supplier saw an immediate drop in the amount of time spent answering customer inquiries, allowing the brand’s consumer care team to focus on high-priority initiatives NEW YORK--(BUSINESS WIRE)-- Emplifi, a leading customer engagement platform, today announced the Emplifi Service Cloud has made a significant impact on pet food supplier Freshpet’s customer care initiatives, improving outcomes and driving a more streamlined CX strategy. After implementing Emplifi Service Cloud, Freshpet’s consumer care team was able to reduce customer call volumes by nearly 40%, decrease wait times to speak with a live agent by 29%, and deliver a 97% match-rate for inquiries answered by Emplifi’s AI-powered chatbot technology.

The integrations and features will debut during Mailchimp’s annual Marketing Success Season ATLANTA--(BUSINESS WIRE)--Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation brand 1, announces a new strategic partnership with Wix.com Ltd. (Nasdaq: WIX), a leading global SaaS platform to create, manage and grow an online presence, as well as an integration with Buy with Prime, enhanced generative AI (genAI) and SMS features, bringing marketers more tools and data than ever to better target, personalize, and automate their marketing during the holiday shopping season. Intuit is the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp.

Agency’s Award-winning Video Team Outlines How To Use Video Before, During and After Events To Boost Engagement and Brand Affinity BOSTON--(BUSINESS WIRE)-- #BrandLoyalty -- Gusto — a Matter company that brings brands to life with award-winning video, animation and podcast production — today announced its guide to maximizing event return on investment (ROI) with video, showing brands the most successful video assets to use before, during and after events to help engage key audiences and create lasting brand affinity. Learn Why Video Should Come Before, During and After Your Event Here From tradeshows and investor days to product launches, award shows and more, the guide from Matter’s award-winning video team, Gusto, outlines the most effective video assets throughout each stage of an event to create the strongest engagement with your audience: Pre-event Teaser videos to highlight experiences, speakers and registration info Save-the-date videos with details about location and schedule Countdown and behind-the-scenes videos that drive excitement and attendance During Event “Hot start” videos for captivating kickoffs Live stream or pre-recorded segments to maximize participation and include remote attendees On-site testimonials that show the people, products and ideas in action Post-event Recap videos to capture the full event, select panels or keynotes Sizzle reels thanking attendees and keeping the conversations going “Companies invest a tremendous amount of time and money into events each year, often overlooking one of the most valuable tools available to them: video,” said Mandy Mladenoff, President of Matter. “The preparation and collaboration required just to have a presence at an industry event is immense, so trying to execute a strategic video strategy on your own can feel impossible.

October 3, 2023 By Abhishek Shrivastava, Vice President of Product, LinkedIn For B2B marketers, creating campaigns that reach and influence the right buying committee is no easy task, especially when resources are tight. And creating campaigns can often take hours - from developing creatives, to determining targeting, placement and bidding strategies.

Brightspot CMS 4.7 integrates with OpenAI to accelerate content creation. Other innovative features that improve the ability to build, manage, and optimize digital experiences include upgrades to the CMS search experience, new development tools, an enhanced alert system, and customized help guides.

CHICAGO, Oct. 2, 2023 /PRNewswire/ -- Naviant, Inc., a leading provider of Hyland and ABBYY intelligent automation solutions has partnered with Jadu, a leading provider of Web Experience Management, portal, eForms, and CRM software. Through the new partnership, the companies will deliver accessible, Section 508-compliant, automated solutions to enable organizations to streamline digital self-service offerings to their customers and constituents.