The Wire (Page 194)

Adobe Firefly, Adobe’s family of creative generative AI models, is now commercially available Users can now choose to access Firefly through a standalone web application, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator Firefly for Enterprise offerings include brand-specific Firefly models, Express for Enterprise and Adobe GenStudio SAN JOSE, Calif.--( BUSINESS WIRE)--Today, Adobe (Nasdaq: ADBE) announced the launch of the new Firefly web application, a playground for exploring AI-assisted creative expression. After a successful six-month beta, Firefly-powered capabilities are now deeply integrated into creative workflows across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud and available for commercial use.

Based on a study of thousands of premiere RainFocus events, the Event KPI Periodic Table highlights over 150 opportunities to prove event success this season LEHI, Utah, Sept. 13, 2023 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today unveiled the Event KPI Periodic Table, a new industry resource for events teams to explore ways to measure event growth, customer behaviors, and overall business impact. The comprehensive set of 154 metrics in the table spans every stage of the event lifecycle across five categories: audience acquisition, event engagement, financial performance, sponsorship performance, and program optimization.

Integration harnesses the power of intent data for tailored website experiences SAN FRANCISCO, Sept. 13, 2023 /PRNewswire/ -- Intellimize, the leading AI experience optimization platform, and 6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced a new integration for mutual customers with the aim of providing marketers with the tools to create personalized experiences for their website visitors. Through the integration of 6sense attributes, customers of both Intellimize and 6sense platforms are now able to create custom audiences with account-demographic, account-level, and intent and firmographic data from website visitors.

Silicon Connector lets you access the Box Content Cloud from Adobe InDesign. Silicon Connector for Box v. 3.0 connects Adobe InDesign, Photoshop and Illustrator to the Box Content Cloud as never before.

With new benchmarks incorporated into brand lift reports, marketers can see how their influencer programs compare to others and uncover opportunities for improvement DENVER, Sept. 13, 2023 /PRNewswire/ -- Group RFZ, a leading digital measurement firm that specializes in assessing the impact of influencer marketing, has launched a new set of benchmarks to measure the performance of TikTok influencer campaigns. The new benchmarks, which are now incorporated into Group RFZ's brand lift study reports and complement its recently released set of Instagram benchmarks, give marketers a competitive lens through which to gauge the success of their campaigns by measuring them against channel-wide norms.

LOS ANGELES, Sept. 13, 2023 /PRNewswire/ -- Prince Marketing Group, one of the most prominent marketing agencies in the world will partner with one of the best known and successful names in the business influencer, marketing and social media space, Rudy Mawer of Mawer Capital. Prince Marketing Group & Mawer Capital Announce New Partnership, creating one-stop shop for companies hiring celebrities For nearly 30 years, Prince Marketing Group has been the marketing agency for many of the most iconic athletes and celebrities of all time. "Darren's a Legend in the industry as an agent with a 30 year track record representing some of the biggest stars of our time.

Brian Morman-1631 Digital 1631 Digital, a leading player in the digital advertising landscape, is thrilled to announce the launch of its newest division, 1631 Direct. 1631 Direct represents a significant milestone for our company. In today’s fast-paced and ever-evolving marketing landscape, direct and personalized communication is key to success” — Joe Corbe--CEO BALTIMORE, MD, UNITED STATES, September 13, 2023/ EINPresswire.com / -- 1631 Digital, a leading player in the digital advertising landscape, is thrilled to announce the launch of its newest division, 1631 Direct.

SAN FRANCISCO--( BUSINESS WIRE)--Salesforce (NYSE: CRM) today introduced the next generation of Einstein, its AI technology. Einstein now includes: “With Einstein Copilot and Data Cloud we’re making it easy to create powerful AI assistants and infuse trusted AI into the flow of work across every job, business, and industry.

Partnership provides AKA clients with exclusive access to PR Newswire's Content Services and Distribution Suite and Further Extends PR Newswire Team and Capabilities CHICAGO, Sept. 12, 2023 /PRNewswire/ -- PR Newswire, a Cision company, is meeting the demand for premium marketing communications services through a strategic partnership with AKA Partners, LLC, a public relations and video-first marketing communications industry leader with 25 years of experience working with Fortune 500 brands. This strategic partnership will provide AKA clients with exclusive value-added access to PR Newswire's full suite of public relations and content distribution networks.

Delta Media's new “made for mobile” DeltaNET 7 all-in-one digital marketing platform leverages artificial intelligence and automation with unmatched brokerage and user-level customization. Michael Minard, CEO and owner of Delta Media Group The new Delta Media “made for mobile” all-in-one marketing platform leverages AI and automation, delivering unmatched brokerage and user-level customization.