The Wire (Page 2)

AI-native platform processes 10 billion events and delivers 400 million decisions each day, helping Fortune 500 clients power real-time customer personalization PALO ALTO, Calif.—March 11, 2026— Auxia, the Agentic Customer Journey Orchestration Platform built to help marketers curate AI-powered, hyper-personalized customer experiences, today announced it has delivered 100 billion cumulative decisions on behalf of its customers. The milestone reflects a broader market shift: marketing teams at large enterprises are moving beyond generative AI pilots and deploying autonomous systems that directly drive revenue.

STOCKHOLM and LAS VEGAS, March 10, 2026 /PRNewswire/ -- Sinch AB (publ) today announced at Enterprise Connect new innovations across its Enterprise Voice platform, including Voice Relay, a new capability that enables developers to connect text-based AI agents directly to live phone calls. The announcement introduces Voice Relay in early access release, alongside AI-ready voice infrastructure, enhanced branded calling protection and expanded global network capabilities designed to help enterprises build secure, scalable customer conversations.

From Europe to Asia, 70 destinations in 35 local markets now operate on a unified AI-powered search and retrieval engine, giving travelers instant access to regionally curated offers SAN FRANCISCO--( BUSINESS WIRE)-- Algolia, the AI Search and Retrieval platform trusted by more than 18,000 businesses and millions of developers worldwide, has announced its selection by Club Med, the global hospitality powerhouse that pioneered the all-inclusive resort, to help them reimagine how over 1.5 million annual travelers discover and book vacations across 70 destinations worldwide. With Algolia’s AI-powered search delivering results in as little as ten milliseconds and surpassing industry benchmarks by 200 times, Club Med now offers an experience for travelers that is fast, precise, and beautifully frictionless.

Build and deploy voice-first, omnichannel AI agents in minutes AI agents that reason and execute multi-step actions autonomously BELMONT, Calif.--( BUSINESS WIRE)-- RingCentral, Inc. (NYSE: RNG), a global leader in AI-powered business communications, today announced RingCentral AIR Pro ™ (AI Representative), a voice-first, omnichannel AI agent platform. As part of the launch, AIR Pro™ includes a no-code environment, called AIR Pro Studio, enabling anyone to design, build, and deploy voice and digital AI agents in minutes using natural language.

Data reveals eight in ten (83%) decision-makers complete their research via peer communities and self-directed search before ever engaging with a sales team SAN MATEO, Calif., March 10, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, and Reddit, where real people form communities, get answers, share ideas, discuss life, and offer advice, today announced a new co-branded research study titled “ The hidden B2B journey.” The data reveals a fundamental shift in how business decisions are made, and uncovers how buyers prioritize peer validation over traditional vendor marketing in the early stages of the buying journey. As the B2B landscape becomes increasingly fragmented, the study found that over half (55%) of decision-makers struggle to know which information sources to trust.

Klaviyo’s global consumer research identifies four distinct AI consumer personas and reveals sharp divides across gender, generation, and region BOSTON, MA — March 10, 2026: Klaviyo today released its AI Persona Research that examines how consumers use and trust AI. The report identifies four distinct AI consumer personas: Enthusiasts, Evaluators, Skeptics, and Holdouts.

Survey of 1,000 U.S. adults reveals how exhaustion with answer verification is driving people towards faster, lower-effort trust signals INDIANAPOLIS — March 10, 2026 — PANBlast, a PR agency for B2B SaaS and emerging AI companies, today released findings from its consumer survey on trust and credibility in the digital age, introducing AI “credibility fatigue” and trust shortcuts as defining behaviors of how Americans navigate information online. The research, conducted by Dynata among 1,000 U.S. adults, reveals a public that is increasingly passive, exhausted by verifying online sources, and most reliant on brand familiarity and AI tools to decide what to believe. “We’re seeing a cultural shift and overall weariness in how far people are willing to go to verify online information," said Lindsey Groepper, EVP of Growth at PANBlast. “With more than 1 in 3 consumers trusting Google AI summaries without double-checking the result, for example, it’s imperative in today’s search environment that a brand’s credibility is distributed across multiple visible and reliable places to show up accurately.” Two-thirds (66%) of respondents say they feel AI credibility fatigue, or the exhaustion of verifying sources, often or sometimes when looking up information online.

For the first time, customer-facing teams will be able to practice real GenAI-driven customer conversations inside simulated enterprise systems SAN JOSE, Calif. and BANGALORE, India, March 9, 2026 /PRNewswire/ -- Whatfix, the global AI-native platform for enterprise technology adoption, officially launches AI Roleplay training in Mirror, making Mirror an AI-first training platform designed to prepare customer-facing teams for real-world performance beyond mere system usage. With this launch, Mirror evolves beyond system simulation to combine adaptive AI-driven roleplay with realistic enterprise application simulations, enabling frontline teams to practice customer conversations and workflows together in a single, risk-free environment.

SAN JOSE, Calif. and NEW YORK, N.Y. — March 9, 2026 — Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and Major League Baseball (MLB), North America’s most historic professional sports league, today announced a major expansion of their multi-year partnership. To drive the next generation of digital fan experiences, Adobe is providing industry-leading solutions for MLB’s marketing, product and content departments to further innovate and showcase the National Pastime.

New joint capabilities position Klaviyo and Shopify at the center of global retail infrastructure, helping brands scale across markets with a unified data foundation BOSTON--( BUSINESS WIRE)--Klaviyo (NYSE: KVYO) and Shopify (NASDAQ, TSX: SHOP) have deepened their product integration to better serve growing global brands. The expanded interoperability helps enterprises better unify customer data across regions and deliver consistent, localized experiences worldwide.