The Wire (Page 2)

Cortico-X and The DRG merge to unite experience strategy with customer insights, delivering human-centered solutions for faster, smarter decisions. Organizations are overwhelmed with data but still struggle to act on it.

NEA and Salesforce Ventures lead round to help enterprise marketers gain visibility and influence over brand performance across the AI internet NEW YORK, Aug. 20, 2025 /PRNewswire/ -- Bluefish, the leading AI marketing platform for the Fortune 500, announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing total Bluefish funding to $24M within 12 months of launch.

New integration delivers faster hyper-personalized modern patient experiences without adding complexity for agents SAN RAMON, Calif.--( BUSINESS WIRE)--Five9 (Nasdaq: FIVN), provider of the Intelligent CX Platform, today announced the launch of Five9 Fusion for Epic, an integration with Epic, one of the world’s most widely used electronic health record (EHR) systems. This integration embeds advanced contact center capabilities directly into Epic, helping healthcare organizations deliver faster, more connected, and personalized patient experiences without adding complexity for agents.

Transparent pricing model is primarily based on customer profiles and behaviors MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today unveiled a groundbreaking “No Compute” pricing model that completely decouples cost from processing resources. Enabled by Treasure Data’s Hybrid CDP architecture, the new model primarily charges for the number of unified customer profiles stored and the behavioral events associated with them, allowing brands to run unlimited queries, segmentations and activations without fear of runaway bills. “Predictable costs should be a right, not a luxury,” said Kaz Ohta, co-founder and CEO of Treasure Data. “Our ‘No Compute’ pricing removes the biggest barrier to full CDP adoption – cost anxiety – so every team can activate data and AI agents with confidence.” Solving the industry’s cost dilemma Enterprises have long been forced to choose between two imperfect options: Packaged CDPs that primarily meter the number of profiles and compute.

Expanded collaboration brings NiCE’s AI-powered CX and intelligent orchestration together with Agentforce in Salesforce Service Cloud, empowering businesses to deliver complete customer service experiences HOBOKEN, N.J.--( BUSINESS WIRE)-- NiCE (Nasdaq: NICE) today announced an expanded strategic partnership with Salesforce to deliver seamless, AI-driven customer experiences through a deeper integration between NiCE CXone Mpower and Salesforce Service Cloud. After launching Bring Your Own Telephony with Salesforce Service Cloud Voice in 2022, the companies will further invest in enabling Bring Your Own Contact Center, inclusive of customer managed channels and NiCE’s leading WEM capabilities in the Service Cloud unified desktop.

Acquisition enhances the Conversation Cloud™ with intelligent orchestration and expanded AI capabilities, helping regulated industries reduce friction, increase completion rates, and connect with customers where they are LONDON--( BUSINESS WIRE)--Smart Communications, a leading technology company focused on helping highly-regulated organizations engage in more meaningful customer conversations, today announced its acquisition of Pendula, a trusted provider of intelligent orchestration and digital delivery technology. Pendula’s customer engagement solution is renowned for helping enterprises complete their most critical customer interactions through personalized, intelligent, cross-channel engagement.

Four out of five consumers want clear governance of AI interactions but less than a third of organizations currently have comprehensive policies San Francisco, Aug. 7, 2025 — New data released today by Genesys®, a global cloud leader in AI-Powered Experience Orchestration, uncovers a critical disconnect between how companies govern AI and what consumers need to feel safe using it. While four out of five consumers surveyed said they want clear governance of AI interactions, less than a third (31%) of business leaders say their organizations have comprehensive, organization-wide AI policies and oversight in place.

New Digital Engagement integration brings Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp* into Salesforce to scale faster, smarter customer experiences on social. This integration helps brands streamline social customer care, unify social and CRM data for a 360-degree view of their customers, and deliver consistent, high-quality experiences across all channels.

New AI-powered capabilities, rising adoption, and strategic customer wins reinforce 8x8’s position as a global leader in intelligent customer experience CAMPBELL, Calif.--( BUSINESS WIRE)-- 8x8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform provider for customer experience (CX), is fast-tracking the next phase of AI-powered engagement by expanding intelligent automation across its platform. By unifying contact center, unified communications, and communications APIs into a single, AI-enabled platform, the 8x8 ® Platform for CX empowers organizations to deliver personalized service, improve efficiency, and drive smarter collaboration.

New Pega service offering embeds enterprise workflows into any self-service channel to deliver consistent conversational experiences that delight customers and reduce costs WALTHAM, Mass.--( BUSINESS WIRE)-- Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM today announced the industry’s first workflow-powered, agentic approach to customer self-service that transforms how enterprises deliver service across channels. By combining the powerful agentic capabilities of Pega Blueprint™ and Pega Predictable AI™, organizations can leverage enterprise workflows typically used by customer service representatives (CSRs) into interactive self-service experiences that automate some of the most complex requests, with all interactions backed by enterprise-grade intelligence and control.