The Wire (Page 2)

AI Messaging Agent is a new two-way SMS engagement channel that helps qualify leads and grow revenue. SANTA BARBARA, Calif., Nov. 5, 2025 /PRNewswire/ -- Invoca, the leader in revenue execution, today announced the launch of its AI Messaging Agent – the first two-way SMS solution that helps brands capture revenue by engaging buyers instantly, qualifying leads and increasing conversions.

Empowers marketers and agency partners to innovate securely and at scale Horizontal Digital honored in inaugural Partner Challenge for its winning AI agent built on Sitecore Studio LONDON, Nov. 5, 2025 /PRNewswire/ -- Sitecore today introduced Sitecore Studio, the breakthrough innovation layer of SitecoreAI, the first-of-its-kind digital marketing platform. Sitecore Studio empowers customers and partners to build and customize AI-powered agents and workflows that automate marketing tasks within secure, governed environments.

New 8x8 Contact Center standard WFM feature delivers smarter scheduling, better agent engagement, and faster time to value. CAMPBELL, Calif.--(BUSINESS WIRE)--Nov. 4, 2025-- 8x8 Workforce Management is now a standard capability of every 8x8 Contact Center package, allowing organizations to forecast, schedule, and staff across voice and digital channels at no additional cost. 8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, is among the first to embed Workforce Management (WFM) directly into its platform as a built-in capability.

New Engage, LinguaAI, and Journey Insights solutions bring multilingual, measurable, and human-like communication to healthcare organizations Omaha, Neb. – November 4, 2025 – WestCX, part of West Technology Group, today announced the launch of Engage, the next generation of its AI-native engagement platform. The launch unites Engage, LinguaAI, and Journey Insights into a single ecosystem that enables healthcare organizations to deliver intelligent, multilingual, and measurable patient experiences.

New appointments focused on shortening experience management innovation cycles, driving continuous AI performance improvements, and enhancing product experience Mark Hammond appointed SVP, Core AI; Jeff Gelfuso becomes SVP, Chief Product Experience Officer PROVO, Utah & SEATTLE (Nov. 4, 2025) – Qualtrics, the leader and creator of the experience management category, today announced the company is accelerating AI investments with a series of senior appointments that will enable businesses to drive greater and faster returns on their investments in Qualtrics’ purpose-built AI capabilities. Mark Hammond joins as SVP, Core AI, and Jeff Gelfuso is promoted to SVP, Chief Product Experience Officer.

Acquisition delivers the most complete agentic platform and redefines ITSM for the AI era - using conversational AI to streamline service delivery and significantly reduce operational costs for IT, HR and Customer Service SAN JOSE, Calif., Nov. 4, 2025 /PRNewswire/ -- Automation Anywhere, the leading provider of Agentic Process Automation (APA) and agentic solutions, today announced it has acquired Aisera, the leading provider of agentic solutions for autonomous IT. The acquisition expands Automation Anywhere's deep AI portfolio and expertise in automating mission-critical enterprise processes with Aisera's industry-leading self-service agents for IT Service Management (ITSM), HR, and Customer Service creating the industry's most comprehensive agentic automation portfolios to deliver autonomous operations across departments and improve employee and customer experience.

Over 40 leading enterprise technology companies commit to building one of the first true agentic AI ecosystems NEW YORK--( BUSINESS WIRE)--The MACH Alliance, along with 45 enterprise technology providers, today announced a shared commitment to build the “Agent Ecosystem,” an interoperable, composable environment in which SaaS and AI-native tools connect to create one of the first true agentic AI ecosystems. A growing list of enterprise technology companies have pledged support for this initiative, which will focus early efforts on experience, customer data, and commerce infrastructure.

New Real-Time Profiles combine live activity with complete customer history so brands can recognize every individual and respond instantly SEATTLE--(BUSINESS WIRE)-- #CustomerData -- Amperity, the leading AI-powered customer data cloud, today unveiled Real-Time Profiles, a breakthrough capability that allows brands to connect every live customer signal with their full historical profile, making true real-time personalization a reality. For the first time, brands can recognize a customer in the exact moment they engage, understand the full context of their relationship, and act instantly with relevant offers, content, or service.

New Zeta research reveals AI shopping revolution has begun and now rivals friends and family as shoppers' most trusted gift advisor NEW YORK--( BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI marketing cloud, today released findings from a survey of 2,000 U.S. adults who use AI tools at least weekly, revealing a major shift in how Americans approach gift-giving. The survey found that 83% of respondents plan to use AI to assist with their holiday purchases this year, with 74% now trusting AI gift recommendations as much as advice from friends.

AI Marketing Cloud is built natively on Treasure Data’s Intelligent CDP and powered by AI agents to deliver real-time personalization and cross-channel orchestration at scale Qualified companies can access AI Suites within AI Marketing Cloud for 60 days free; Treasure Data also expands its Trade-Up program, offering qualified companies up to 24 months free that switch their ESP or CEP The company also unveils Agent Hub, a new catalog of AI Agents purpose-built to enhance customer experience across marketing, CX, service, data, and commerce teams LAS VEGAS--( BUSINESS WIRE)--Treasure Data today announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI Marketing Cloud augments marketing teams’ abilities to deliver hyper-personalized experiences across every channel.