The Wire (Page 2)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Contact Center
ASAPP Achieves HITRUST e1 Certification, Reinforcing Enterprise-Grade AI Security and Trust in the Agentic Era
Jan 28, 2026
HITRUST e1 Certification validates ASAPP’s commitment to foundational cybersecurity controls, data privacy, and information risk management NEW YORK, Jan. 28, 2026 (GLOBE NEWSWIRE) -- ASAPP, the leading provider of AI-powered contact center software, today announced that its Customer Experience Platform (CXP) has earned certified status by HITRUST for foundational cybersecurity, underscoring the company’s commitment to protecting sensitive data and delivering secure, compliant AI for the enterprise. “As enterprises adopt AI systems that can act autonomously on their behalf, the need for rigorous security, data protection, auditability, and control becomes critical," said Priya Vijayarajendran, CEO, ASAPP. "Our customers are deploying AI that resolves customer issues, drives revenue, and makes real-time decisions, which means they need absolute confidence that these systems operate within a framework of proven security and compliance. Achieving HITRUST certification gives them that assurance and strengthens our mission of delivering enterprise AI that organizations can trust and deploy with confidence today." HITRUST e1 Certification demonstrates that the organization’s Customer Experience Platform is focused on the most critical controls to demonstrate that essential cybersecurity hygiene is in place.
Press Release
Customer Experience
Assembled Launches AI-Powered Schedule Generation for Customer Support Teams
Jan 28, 2026
New intelligent scheduling engine eliminates complexity of manually managing human and AI workforces, global schedules, and regional labor rules at scale SAN FRANCISCO, CA -- Assembled, the AI customer support orchestration platform, today announced the general availability of AI-powered Schedule Generation, tackling one of support operations’ most manual and error-prone challenges in workforce management: agent scheduling. Assembled’s new Schedule Generation tool creates optimized support schedules from scratch with just one click, balancing demand forecasts, labor rules, and the realities of running multi-channel, distributed teams.
Press Release
Digital Workplace
ContinuumGlobal Launches AI-Powered Omnichannel Assistant to Scale Personalized Content Creation
Jan 28, 2026
New omnichannel capability allows marketing teams to generate cohesive, personalized messaging across every channel in one centralized platform SAN FRANCISCO — ContinuumGlobal, the company helping brands hyper-personalize their marketing at scale, today announced Omnichannel Assistant, a new AI-powered agent for omnichannel content creation. Built as a customizable, reusable agent inside the Smart Marketing Engine ™, Omnichannel Assistant enables marketers to orchestrate personalized, versioned content at scale from a single source brief.
Press Release
Digital Marketing
New AI-Powered Partnership Platform Collective OS Offers Collaboration Solution for Agencies & Consulting Firms
Jan 28, 2026
AI matchmaking tool to drive revenue growth and service expansion for vetted marketing agencies MIAMI, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Collective OS made its public debut this morning as a new AI-powered tool designed to help marketing agencies and consulting firms source trusted partners, fill service gaps, and never miss another revenue opportunity. With the marketing industry shifting and brands increasingly expecting full-service support, small and mid-sized agencies are having to do more with less.
Press Release
Customer Experience
UserTesting for Figma Unveiled, Embedding AI-Powered Customer Insights Directly Into Design Workflows
Jan 27, 2026
Following the recent User Interviews acquisition, UserTesting eliminates friction between design and validation with a breakthrough plugin that generates full test plans in seconds BELLEVUE, Wash.--( BUSINESS WIRE)-- UserTesting, the leading provider of customer insights for the enterprise, today announced UserTesting for Figma, enabling design teams to create, launch, and analyze user experience tests directly inside their design workflow. The new plugin uses AI to automatically generate complete test plans from prototypes, turning customer feedback from a bottleneck into a seamless, always-on part of design.
Press Release
Customer Experience
Acoustic Launches Native Integrations With Leading Commerce Platforms
Jan 27, 2026
Enterprise-Grade Connections to BigCommerce, Shopify, and WooCommerce Deliver Real-Time Catalog Sync and Unified Customer Insights for Retail Marketers BOSTON, Jan. 27, 2026 (GLOBE NEWSWIRE) -- Acoustic, a global leader in omnichannel marketing technology and customer engagement, today announced the availability of native, bi-directional integrations with the industry’s leading commerce platforms — Shopify, WooCommerce, and BigCommerce — inside its flagship platform, Acoustic Connect™. The new integrations provide real-time, enterprise-scale ingestion of product catalogs, customer profiles, order events, and behavioral signals, giving ecommerce and retail marketers a comprehensive, continuously updated view of every customer interaction.
Press Release
Contact Center
Calabrio's "Voice of the Agent" Report: Modern Contact Center Balancing Empathy and AI in a Time of Transition
Jan 27, 2026
Agents report stronger communication, more development opportunities and a renewed sense of purpose as technology reshapes their work MINNEAPOLIS--( BUSINESS WIRE)-- Calabrio, the workforce and conversation intelligence company, today released findings from its latest The Voice of the Agent Report, revealing an industry in the midst of profound change with a rising human-AI tension defining the modern contact center. Once seen as a high-pressure job focused on scripts and speed, the contact center role has evolved into a skilled professional that must balance human empathy with an increasing digital world.
Press Release
Web CMS
Umbraco Achieves ISO 27001 Certification
Jan 27, 2026
Odense, Denmark, 27th January 2026, open-source.NET CMS platform vendor, Umbraco, has announced that it has achieved ISO 27001/IEC:2022 certification.
Press Release
Customer Experience
PAR Technology to Acquire Bridg, Linking Loyalty and Non‑Loyalty Data for Smarter Retail and Restaurant Activation
Jan 26, 2026
Acquisition will accelerate PAR’s roadmap for consumer data, loyalty, and media innovation NEW HARTFORD, N.Y.--( BUSINESS WIRE)-- PAR Technology Corporation (NYSE: PAR), a leading global foodservice technology provider, today announced that it has agreed to acquire the identity resolution and shopper intelligence platform Bridg, a division of Cardlytics, Inc. (NASDAQ Global Market: CDLX). The transaction is structured as an acquisition of substantially all Bridg assets.
Press Release
Customer Experience
Shoppers Want Faster, Easier Holiday Returns and Are Ready for AI to Deliver Them, According to Ada Research
Jan 22, 2026
Data reveals retail returns remain a frequent, high-impact interaction, with 60% willing to use AI-powered customer service TORONTO--( BUSINESS WIRE)-- Ada, the trusted AI-native customer experience company and creator of the AI Customer Experience (ACX) operating model, today released new survey data highlighting how retail returns during the high-traffic holiday season have become one of the most fragile moments in the customer journey and a critical opportunity for AI-powered support. According to Ada’s survey, 55% of shoppers have already made or plan to make a return following the holiday season, and 21% say they return items more than once a month.