The Wire (Page 201)

RICHMOND, Va., Aug. 29, 2023 /PRNewswire/ --West Cary Group, one of the largest minority-owned advertising and marketing technology firms in the U.S., has hired Carolyn McCarty as its Chief Client Officer. McCarty previously held dual roles leading Diversity & Inclusion and Marketing for Capital One's Commercial Bank and as CEO of her own consultancy prior to joining the firm. "The breakthrough work West Cary Group is doing for its clients is what drew me to the opportunity," said McCarty. "The breakthrough work West Cary Group is doing for its clients is what drew me to the opportunity," said McCarty. "I am extremely impressed with how they're bringing 21 st -century, cutting-edge marketing strategy approaches to both mainstream consumer brands and industries that haven't gotten the marketing attention they deserve.

With 9x annual recurring revenue growth since 2021, Apollo.io becomes the first sales technology unicorn minted in 2023 and one of the fastest growing companies in SaaS SAN FRANCISCO, Aug. 29, 2023 /PRNewswire/ -- Apollo.io, the leading go-to-market (GTM) solution for sales and marketing teams, announced today that it has raised $100M in Series D funding led by Bain Capital Ventures (BCV), with participation from existing investors Sequoia Capital, Tribe Capital, and Nexus Venture Partners. Following the company's Series C in March 2022, this investment brings the company's total funding to approximately $250 million while nearly doubling the valuation of the company at $1.6 billion. "Tim and the Apollo team have built a remarkable B2B platform that we believe will redefine the next generation of go-to-market sales." - Merritt Hummer, Partner at Bain Capital Ventures The company has grown revenue 9x over the last two years and currently serves over three million GTM professionals at over 500,000 companies from startups to global enterprises including Qualtrics, Customer.io, and Census.

LITTLE ROCK, Ark.--(BUSINESS WIRE)-- Acxiom ®, the global leader in customer intelligence and marketing technology solutions, today announces that its InfoBase ® consumer insights and audiences are now available in Google Cloud’s data exchange, Analytics Hub. This new integration offers Google Cloud customers access to Acxiom’s real-time descriptive customer data while leveraging Analytics Hub’s advanced cloud analytics capabilities to power truly people-first marketing strategies and impactful customer engagements at scale.

SEATTLE--(BUSINESS WIRE)-- Banzai International, Inc. (“Banzai” or the “Company”), a leading marketing technology company that provides data-driven marketing and sales solutions, today announced that it has joined HubSpot's App Partner Program and its webinar platform Demio is now a certified integration in HubSpot’s App Marketplace. HubSpot, a leading customer relationship management (CRM) platform for scaling companies, works hand-in-hand with App Partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace.

Revolutionary enterprise solution, Viral Nation_Empower, expands to educate and help employees become authentic brand ambassadors, driving trust, reach and sales in the social landscape NEW YORK--(BUSINESS WIRE)-- Viral Nation, a leading social media marketing transformation, talent, and technology company, today announced the launch of its latest market-differentiating addition to Viral Nation_Empower — short-form video-based guided learning paths, powered by insights from top influencers and talent. This groundbreaking enterprise solution takes employee advocacy to new heights by leveraging exclusive coaching and learning material from prominent industry influencers in addition to the decade of creator economy-based intellectual property developed by Viral Nation.

Looker Studio Master Template Revolutionising Data Visualization for Google Analytics 4 LONDON, LONDON, UNITED KINGDOM, August 29, 2023/ EINPresswire.com / -- Revolutionising Data Visualization for Google Analytics 4 Google Analytics 4 (GA4) provides insight into website performance, how users visit the website and behaviour. Use Looker Studio at Powermetrics to visualise the same in Google Analytics for more in-depth and detailed insights.

To deliver on its vision of the 'Fluidic Enterprise', Nagarro introduces the Genome AI platform, which revolutionizes how businesses interact with and delight their customers. MUNICH, Aug. 29, 2023 /PRNewswire/ -- Nagarro, a leader in digital engineering, has launched a cutting-edge digital experience offering, the Genome AI platform.

Timpi unveils Wilson, a revolutionary conversational AI. Prioritizing privacy, diversity & real-time insights.

Enterprise brands can seamlessly maximize acquisition, growth, and retention efforts with more precision by enriching Snowflake data with Zeta’s proprietary identity graph NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced it has launched a new Snowflake Native App, Customer Growth Intelligence (CGI), on Snowflake Marketplace. This new offering enhances and extends the deep integration between the two companies sharing a vision to reinvent how enterprises ingest, store, synthesize, surface, and activate consumer data to make complex solutions simpler for marketers.

Quick take: The sixth edition of Salesforce’s State of the Connected Customer reveals how customer engagement with businesses has changed with the rise of artificial intelligence (AI) and a shifting economy. Businesses could soon face an AI trust gap with customers, according to a new survey of more than 14,000 consumers and business buyers across 25 countries.