The Wire (Page 21)

— A Proprietary AI System That Decodes Human Behavior and Purchasing Decisions, Eli Directs Brands on Who to Prioritize, What to Say and Where to Invest — New York, NY (May 13, 2025)—Today, Sooth —the leader in predictive emotional and behavioral intelligence for marketers—unveiled its Emotional Logic Interface, Eli. A proprietary AI system designed to decode human behavior before it happens, and direct what brands should do about it, Eli models the emotional drivers and behavioral triggers behind purchasing decisions, drawing from 300 million individuals across 20 countries mapped to 100,000 emotional and behavioral signals.

New SSO feature bolsters security and streamlines access for enterprise clients, reinforcing commitment to a robust security framework. AUSTIN, Texas, May 13, 2025 /PRNewswire/ -- TrueDialog, a leading provider of enterprise-grade SMS texting solutions, announced its new Single Sign-On (SSO) capability today, further strengthening its commitment to industry-leading security protocols.

New platform automatically resolves data quality issues upstream to deliver accurate, AI-ready customer data in real time across the enterprise WELLESLEY, Mass.--( BUSINESS WIRE)--Redpoint Global, a leader in customer data technology, today announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality. The platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations.

Built into Optimove’s Positionless Marketing Platform, Engage is the engine behind Creative Power enabling real-time content creation, management, and optimization New York, May 11, 2025 (GLOBE NEWSWIRE) -- Optimove, the leader in Positionless Marketing, today announced the launch of Optimove Engage, an AI-powered solution that empowers marketers to scale the creation, management, and optimization of personalized content across every channel. In the GenAI era, generating personalized content is easier than ever.

Algolia powers the first cross-platform context layer for intelligent agents from platforms like Salesforce and Adobe San Francisco, CA – May 8 — Algolia, the AI-native search and discovery platform used by over 18,000 businesses, announced a new AI agent experience that proves how autonomous systems can reason and act on real-time data across enterprise platforms. Demonstrated using Salesforce’s Agentforce and integrated with Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), and Salesforce Commerce Cloud (SFCC), Algolia shows what’s possible when agents are equipped with live, structured context, without latency or hallucination.

San Francisco, May 8, 2025 - Bullhound Capital has led Sanity’s $85 million Series C funding round as the company launches the world’s first Content Operating System for the AI era. May 8, 2025 -- Sanity’s new platform offers a real-time, structured approach that treats content as reusable data, making it AI-ready, multi-channel friendly, and optimized for developer and marketing velocity.

Breeze Customer Agent has helped thousands of customers resolve over 50% of conversations Customers are seeing value goes beyond post-purchase support, including in the discovery and buying phase Breeze Customer Agent will be available to all Pro and Enterprise customers through HubSpot Credits May 8, 2025 -- At HubSpot, our vision is simple: help businesses scale with AI. To do this, we’ve embedded AI directly into our platform—it’s available right where our customers work, not as a separate add-on.

May 7, 2025 -- Anshuman Kanwar -- We’re at a turning point in enterprise technology. AI agents and large-language models (LLMs) are no longer just proof-of-concept tools—they’re rapidly becoming core building blocks of how work gets done.

Cresta will help Optimum improve sales conversion rates, accelerate efficient revenue growth, and empower their agents with the use of Generative AI PALO ALTO, Calif., May 7, 2025 /PRNewswire/ -- Cresta, the leading contact center artificial intelligence (AI) platform for human and AI agents, today announced that Optimum, one of the largest broadband communications and video services providers in the United States, will be deploying Cresta's generative AI-powered solutions at scale to enhance its customer experience and drive efficient revenue growth. Optimum will begin implementation with Cresta Conversation Intelligence and Cresta Agent Assist to enable its agents to more effectively and efficiently handle customer requests, while also improving sales conversion rates.

With Aptos ONE, the fitness retailer will boost its customer engagement and omnichannel capabilities at its 50+ store locations Alpharetta, Ga. — May 7, 2025 — Aptos, a leader in unified commerce solutions, announced today that Road Runner Sports has selected Aptos ONE, a modern and mobile-first POS platform. The technology deployment will extend across Road Runner Sports’ 50+ retail stores in the United States.