The Wire (Page 219)

Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. LONDON, July 20, 2023 /PRNewswire-PRWeb/ -- Attention measurement and optimisation provider Playground xyz Attention Intelligence Platform (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. "Optimization is the key to driving attention and campaign effectiveness.

GrowthLoop and Google Cloud today announced an expanded partnership to transform marketing through advanced analytics and artificial intelligence (AI). The partnership leverages Google Cloud's BigQuery and generative AI capabilities to transform the way businesses segment, activate, personalize, and measure their marketing.

UserTesting, a leader in experience research and insights, today announced product updates to the UserTesting Ⓡ Human Insight Platform, the UserZoom UX Research Platform, and the EnjoyHQ Platform that make capturing and sharing insights easier and more actionable–helping to boost an organization’s shared understanding of its customers for more informed decision-making. Highlights in this product release include: UserTesting Human Insight Platform– New integrations developed for UserTesting’s Human Insight Platform enable teams to bring direct customer feedback into their existing tools and solutions across the product development lifecycle in order to create experiences that are driven by a shared understanding of customer needs: Embed video-based customer feedback and watch them together with your team in FigJam, Miro, and InVision’s collaborative tools to spark ideas and drive customer-centric decision-making.

OneNet Global, a leading provider of managed telecom, IT, network, and cybersecurity solutions, is pleased to announce the strategic acquisition of JDL Technologies and Ecessa Corporation, effective July 1, 2023. This acquisition represents a significant milestone in OneNet Global's growth strategy, fortifying its position in the IT services and solutions market.

OnlineCheckWriter.com, a leading B2B payment platform, offers the automated Positive Pay service to streamline cash management and boost fraud detection. This new feature enables businesses to inform their banks about issued checks, ensuring that only authorized payments are cleared. "Our automated Positive Pay service empowers businesses to take control of their cash management and eliminate fraud effectively," said Sabeer Nelli, CEO and Founder of OnlineCheckWriter.com. "Our platform seamlessly transmits the list of issued checks to the bank through various convenient channels such as API, FTP, and Excel sheet uploads, ending the need for manual notifications." When the check is presented for payment, the bank verifies its authenticity by matching the check number, account number, and dollar amount against the list of checks provided by the issuing company.

Squaretalk, a global provider of cloud communication software for contact centers, is excited to announce a strategic partnership with SwiftCloud, the flagship product of Adventoris, specializing in enhancing the way wholesalers, manufacturers, and suppliers receive orders. This partnership will enable Squaretalk to offer SwiftCloud's advanced B2B eCommerce capabilities to its customers and partners, allowing them to handle complex orders, streamline their B2B operations, and manage bespoke pricing and stock effortlessly.

Seekr, a revolutionary artificial intelligence company specializing in transparent content evaluation, announced today that Rob Clark has been appointed to President and Chief Technology Officer (CTO) of Seekr Technologies Inc. Clark, who is the driving force behind the development and deployment of the companies responsible and ethical AI systems, will lead the company's communications, marketing, product development, sales, and revenue operations in his new role. "It's a tremendous honor to lead a talented team of professionals that is united around a shared purpose.

Today marks a significant milestone for the digital marketing industry in Kochi as Digital Parrots Kochi, a trailblazing digital marketing company, announces its official launch. With a dedication to delivering unparalleled digital marketing solutions, Digital Parrots Kochi is set to revolutionize the way businesses establish their online presence and reach their target audience.

Quantum Metric, the customer-driven digital analytics platform, today announced new features designed to enhance visibility of the entire customer experience, including expanded capabilities for Atlas. Outcome driven navigation, built-in KPI alerting and persona-based analysis overlays, will further Atlas' library of step-by-step, industry-focused guides that empower organizations to monitor, diagnose and optimize the most business critical digital experiences. "Digital experiences are complex due to the rise of omnichannel and customer expectations for seamless journeys," said Kartik Chandryana, CPO of Quantum Metric. "To effectively understand customers' pain or delight, it is essential to visualize their entire experience, encompassing both digital and non-digital aspects, and analyzing data based on the role and perspective of the person actually building the experience.

Brightcove (Nasdaq: BCOV), the world’s most trusted streaming technology company, today announced it has entered into a strategic agreement with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies better monetize their content.