The Wire (Page 27)

Jasper's inaugural 2025 State of AI in Marketing report highlights optimism around AI, but challenges in ROI measurement, output quality, and CMO alignment are limiting meaningful impact SAN FRANCISCO, March 5, 2025 /PRNewswire/ -- Jasper, the world's leading AI marketing platform, today released its first-ever " State of AI in Marketing Report," providing a comprehensive look at AI adoption trends, challenges, and key differentiators of high-maturity marketing organizations. The study, based on insights from over 500 marketing professionals—30% at the VP+ level—across industries and company sizes, highlights the strong enthusiasm and early gains for AI, while also exposing key organizational and operational barriers that marketers must overcome to fully unlock its potential. "2025 marks a pivotal stage as marketers transition from experimentation to full-scale implementation," said Loreal Lynch, Chief Marketing Officer at Jasper. "CMOs are doubling down on AI, yet a clear gap remains between adoption and impact—while early adopters are already reaping benefits, many organizations struggle with output quality, brand control, and ROI measurement.

9 in 10 enterprise businesses surveyed by the Alliance see MACH technology as critical to their organization; the reimagined conference will meet companies at all stages of their composable journey CHICAGO, IL — March 4, 2025 — The MACH Alliance today announced new details supporting The Composable Conference 2025, taking place April 22 – 24 at Convene Willis Tower, Chicago. Registration is now open for the three-day event, which comes back to the United States for the second year in a row.

Synergy Marketing AI was founded by John Colvin, CEO, and Maria Wever CSO, supported by a team of experienced SaaS technology and Marketing Industry Leaders. Miami, FL - March 4, 2025 – Synergy Marketing AI a new, full-service AI agency debuted recently with a focus on a Marketing-as-a-Service (MaaS) model, specifically designed to empower businesses to thrive in today’s competitive landscape.

New AI-driven Spotlight and categories features provide real-time analysis of unstructured feedback, enabling businesses to better understand their data TAMPERE, FINLAND [04/03/25] – The global leader in micro-feedback, HappyOrNot (www.happy-or-not.com) has today launched new AI-powered open feedback capabilities in order to help business better understand their customer feedback, in the age of big data. The new features, Spotlight & categories powered by HappyOrNot AI, allows businesses to instantly summarize and categorize customer feedback, transforming large volumes of unstructured data into clear, actionable insights.

Talkdesk unlocks the transformative value for providers and payers by applying the next generation of automation to patient and member access, service, and support workflows PALO ALTO, Calif. and LAS VEGAS—March 3, 2025— Talkdesk®, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, is helping healthcare organizations effortlessly deliver a new level of integrated self-service to autonomously address and resolve consumer requests and personalize patient experience without live agent assistance. Talkdesk AI Agents for Healthcare, introduced today at HIMSS 2025, can automate many of the most important and frequent patient and member inquiries, freeing human agent time to deal with more complex, critical issues.

First use cases put AI agents to work to autonomously solve some of the most common, labor-intensive workflows in customer service and network operations Built on NVIDIA AI, ServiceNow’s intelligent platform and industry-specific AI agents deliver a full-stack agentic AI solution for communications service providers BARCELONA, Spain--( BUSINESS WIRE)-- Mobile World Congress: ServiceNow (NYSE: NOW), the AI platform for business transformation, today announced the introduction of AI agents for the telecom industry. The AI agents were built with NVIDIA AI Enterprise software and the AI platform, NVIDIA DGX Cloud.

NEW BRAUNFELS, Texas--( BUSINESS WIRE)-- TaskUs, Inc. (Nasdaq: TASK), a leading provider of outsourced digital services and next-generation customer experience to the world’s most innovative companies, today announced the launch of its Agentic AI Consulting practice. TaskUs will partner with leading agentic AI companies to help businesses accelerate the adoption of AI-powered automation and integrate these advanced technologies into customer support and business processes. “Over the next five years, AI will fundamentally reshape our world,” said Bryce Maddock, CEO of TaskUs. “Our strategic focus this year will be reimagining our business for the AI era.

Record breaking year for NICE’s CX automation and augmentation: 6 billion AI-augmented interactions and 2 trillion AI-analyzed words per month in 2024 HOBOKEN, N.J.--( BUSINESS WIRE)-- NICE (Nasdaq: NICE) today revealed a surge in the number of customer service interactions leveraging AI and automation. In 2024 alone, NICE managed the equivalent of 123,560 years of knowledge consumption as businesses revolutionize the way they leverage their data with AI to drive proactive and predictive customer service.

This feature empowers businesses to automatically enforce data standards, ensuring high-quality, reliable behavioral event data for their downstream tools. DENVER, Feb. 27, 2025 /PRNewswire/ -- MetaRouter, an enterprise-grade customer data collection and integration solution, today announced the launch of its Schema Enforcement layer.

Now, Microsoft Teams users leveraging Intermedia Unite ® and Intermedia Contact Center - and soon, M365 Email - can easily and securely archive all communications from these applications in one place, simplifying compliance, enhancing security, and unlocking AI-driven insights. SUNNYVALE, Calif., Feb. 27, 2025 /PRNewswire/ -- Intermedia Cloud Communications, a global leader in AI-powered communications, collaboration, and customer engagement solutions, has expanded Intermedia Archiving to support Microsoft Teams users that leverage Intermedia Unite ® Unified Communications (UC) and Intermedia Contact Center (CC) integrated within Microsoft Teams.