The Wire (Page 27)

Global Study Shows 81% of Customers Still Rely on Direct Interaction with Humans to Fix Issues SALT LAKE CITY [April 10, 2025] – InMoment ®, the leading provider of integrated Experience Improvement (XI)™ solutions, announced the results of a global consumer study that reveals a widening disconnect between what customers expect and what brands are delivering. Despite years of investment in automation and AI, most customers still want real human support—and they want it fast, accurate, and on their terms.

BOSTON, April 10, 2025 /PRNewswire/ -- Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions. This agreement marks a continued step in Validity's mission to empower marketers with an encompassing platform to create, optimize, deliver, and monitor high-performing email campaigns at scale. "For years, thousands of the world's leading brands have relied on Validity's marketing success platform to increase engagement and ultimately grow faster with better digital marketing campaigns and an increased trust in their customer data," said Mark Briggs, Founder, Chairman, and CEO of Validity. "I'm thrilled to welcome Litmus to the Validity family and immediately bring to our customers this industry-leading, comprehensive, and unified platform that ensures emails are visually compelling, appropriately optimized, and positioned for next-generation personalization to ensure maximum engagement." With the addition of Litmus, Validity's comprehensive marketing success platform will provide a seamless, end-to-end experience—from contact data validation and enrichment to design, personalization, deliverability optimization, and continuous campaign monitoring—all by working with customers' existing marketing systems and email service providers, enabling customers to get more value from their current marketing investments.

42% report shifting suppliers or sourcing regions in response to tariff changes and 45% of businesses are reducing operational expenses to offset tariff costs 87% remain optimistic about maintaining profitability despite economic pressures 83% say they are currently using AI solutions to adapt their pricing strategies to economic volatility. AUSTIN, Texas--( BUSINESS WIRE)-- Zilliant, the leader in pricing lifecycle management, today released findings from its Business Tariff Impact Survey, revealing how U.S. business leaders are adapting pricing strategies amid evolving trade conditions, in particular confirming that many are planning to pass on costs and shift suppliers in response to the rapid changes in U.S. tariff strategy.

New AI capabilities in latest Progress Sitefinity release accelerate content creation, streamline digital asset management and enhance customer engagement BURLINGTON, Mass., April 10, 2025 (GLOBE NEWSWIRE) -- Progress (Nasdaq: PRGS), the trusted provider of AI-powered digital experience and infrastructure software, today announced the latest AI innovations in Progress® Sitefinity® content management platform. These enhancements empower marketers to create, manage and optimize content more efficiently, delivering faster, easily personalized digital experiences across multiple touchpoints.

LAS VEGAS and BENGALURU, India, April 10, 2025 /PRNewswire/ -- Tredence, a leading data science and AI solutions provider, today announced the launch of Tredence Customer 360, a transformative customer intelligence solution designed for Telco, Media & Technology (TMT) enterprises at Google Cloud Next 2025. Built on Google Cloud Platform, Customer 360 connects fragmented customer data to deliver real-time insights, hyper-personalization, and predictive intelligence that drive engagement, retention, and revenue growth.

This award-winning technology propels the customer journey, seamlessly integrating AI + human expertise to deliver quantifiable business transformation results IRVINE, Calif.--( BUSINESS WIRE)-- Alorica Inc., a global leader in digitally-powered customer experiences (CX), today announced the launch of evoAI—a next-generation conversational AI platform. Designed for seamless, natural interactions across digital and voice channels, evoAI's hybrid architecture leverages rule-based systems for consistent and compliant handling of structured interactions while deploying advanced neural networks for nuanced, human-like responses to complex scenarios—creating an AI system that's both reliable and remarkably adaptive.

April 10, 2025 -- As artificial intelligence agents gain traction across enterprise workflows, leading innovators at Bynder, a global leader in digital asset management, are urging a more balanced mindset: AI isn’t here to take over - it’s here to work with you. In the past year, searches for “what are ai agents” have increased by 827%, showing an increasing interest in how this new technology can be used.

MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the appointment of Rafael (“Rafa”) Flores as its new Chief Product Officer (CPO). Flores returns to Treasure Data after most recently serving as VP of Product at 6sense, where he led groundbreaking work in generative and predictive AI, embedded CDP, and revenue-generating product strategy.

Paris, April 9, 2025 – Capgemini today announced a strategic agentic AI initiative with Google Cloud to transform customer experience (CX) into a key value driver for clients. Building on its existing partnership, Capgemini will create industry-specific agentic AI solutions designed to handle customer requests across all communication channels (web, social, phone etc.) and improve employee productivity.

New Innovations Expand Supported Use Cases, Help Brands Meet Business-critical Accessibility Guidelines, and Simplify Post-production Workflows to Speed Content Velocity SAN JOSE, Calif.--( BUSINESS WIRE)-- Cloudinary today announced that Cloudinary Video is now available as a standalone API-first video offering with several new video innovations developed to help brands meet critical accessibility standards, such as WCAG (Web Content Accessibility Guidelines) 2.1 AA, and more easily deliver localized and live streaming video experiences at scale. Cloudinary also unveiled significant enhancements designed to allow technical teams to seamlessly embed Video as a Service (VaaS) within their software products and apps.