The Wire (Page 284)

New data released by Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – reveals consumers are making purchase decisions based on influencer content. The data shows 81% of respondents have either researched, purchased or considered purchasing a product or service after seeing friends, family or influencers post about it.

VIQ Solutions Inc. ("VIQ", "VIQ Solutions" or the "Company") (TSX and Nasdaq: VQS), a global provider of secure, AI-driven, digital voice and video capture technology and transcription services, today announces the seamless integration of VIQ Carbon media platform and Sony Ci Media Cloud to streamline the media production process simplifying content creation. VIQ Carbon, a cloud-based media content and text workflow platform, was developed to address broadcast production needs, including administrative controls for organizations with complex workflows and a need for a high level of security.

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, and franchises, today announced the release of an enhanced API connection for Yahoo! Japan Display Ads (YDA). This feature enables ad agencies and marketers in Japan to visualize the performance of YDA per each banner image in a campaign and reduces the time-consuming work to manually build dashboards and reports to measure YDA performance. “From a digital marketing perspective, Japan is a very unique country,” said Kotaro “Ko” Haruta, the CEO of sembear LLC, the partner reseller of TapClicks in Japan. “Although global ad platforms like Google and Facebook are important media for digital marketing in Japan, Yahoo! Japan is one of the most critical and strongest media”.

ChurnZero, the platform and partner for Customer Success, has partnered with Success in Black as an official sponsor to advance diversity, equity, and inclusion (DEI) across the Customer Success (CS) industry. The year-long partnership is designed to elevate Black thought leaders in CS, amplify conversations about diversity in CS, and meaningfully help more Black CS professionals build the skills and experiences needed to advance to leadership roles.

Leading revenue growth consulting and training company, Corporate Visions, announced today that it is acquiring Primary Intelligence, the leading provider of automated customer feedback to find and fix sellers' blind spots that cause them to lose deals. "The future of sales enablement is providing custom rep-specific coaching in the flow of work. Ideally those recommendations are based on actual performance feedback from real customers," said Erik Peterson, chief executive officer of Corporate Visions. "The acquisition of Primary Intelligence will enable us to make invisible problems visible and then provide personalized coaching to reps based on how buyers respond to them in sales cycles." Primary Intelligence has analyzed nearly 100,000 B2B purchase decisions for hundreds of companies in 50 different industries over the past 20 years.

Wordly, the leading provider of AI-powered live translation, is commemorating International Mother Language Day by announcing the launch of Wordly 3.0 which adds natural sounding voices and other innovative translation features to their industry leading platform. The Day was designated by the United Nations and UNESCO to promote awareness of linguistic and cultural diversity and multilingualism.

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands and franchises, announces the acquisition of the AiResolve technology platform from Accelitas, an AI-powered FinTech company. AiResolve is a self-serve SaaS platform that provides automated order management, marketplace payment processing, and line-item data reconciliation from order to payment.

Metaverse, a cutting-edge blockchain development project, promises to deliver a game-changing experience. With over 1,000 company headquarters in the country, the UAE is already a burgeoning metaverse space.

SugarCRM today announced it has been named “Best CRM Platform” for the second year running in the CX Awards, recognized for market success, growth, and innovation in the category. The global awards program, organized by CX Today, honors forward-thinking vendors bringing trailblazing visions of customer experience to life.

WPP (NYSE: WPP) and BigCommerce (NASDAQ: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced a new strategic partnership offering omnichannel solutions to help WPP clients drive growth and maximize sales across hundreds of advertising channels and marketplaces. This innovative partnership will give WPP priority access to new product tools on both BigCommerce and data feed management platform Feedonomics, in addition to providing APIs and data sets that will enable WPP agencies to develop unique insights for clients across product, trend and purchasing data.