The Wire (Page 29)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Digital Marketing
CallRail Debuts Voice Assist, the AI Assistant that Handles Leads 24/7
Apr 02, 2025
he agentic AI assistant transforms missed calls into revenue, helping marketers capture, convert and scale leads effortlessly. ATLANTA--( BUSINESS WIRE)-- CallRail, the lead engagement platform, today announced the launch of Voice Assist, an AI assistant powered by the latest generative AI capabilities designed to ensure businesses never miss a lead.
Press Release
Customer Experience
Fullstory Unveils AI Agent-Powered Behavioral Data Solutions to Transform Customer and Employee Experiences
Apr 02, 2025
Fullstory’s behavioral data now available anywhere in the enterprise ecosystem ATLANTA, April 02, 2025 (GLOBE NEWSWIRE) -- Fullstory, a leading behavioral data company, today announced the launch of its suite of cutting-edge solutions designed to help businesses surface deep customer and employee insights, drive decisions, boost performance, and optimize digital experiences at scale. As digital interactions grow more complex, businesses often struggle to extract meaningful insights from vast behavioral datasets.
Press Release
Customer Experience
Freshworks Launches New Partner Program With Expanded Reseller and Services Offerings
Apr 02, 2025
Uncomplicated service software, flexible engagement models, and a new services delivery program help Freshworks partners accelerate time to value SAN MATEO, Calif., April 02, 2025 (GLOBE NEWSWIRE) -- Freshworks (NASDAQ: FRSH) today announced the launch of its new global partner program for resellers and service delivery partners. Designed to be as easy to adopt and scale as Freshworks’ products, the program enables partners to deliver more customer value and rapid impact from the front lines to the bottom line. "Our new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams.
Press Release
Customer Experience
Gladia Launches Solaria, the First Fully Multilingual, Next-Generation Speech-to-Text Model for Global Scalability
Apr 02, 2025
Solaria delivers unmatched accuracy, speed, and native-level transcription in 100 languages—including 42 underserved by any other STT model. PARIS, April 2, 2025 /PRNewswire/ -- Gladia, an AI transcription and audio intelligence provider, today announced the launch of Solaria, a next-gen automatic speech recognition (ASR) model designed to redefine real-time communications for call centers and other voice-first platforms.
Press Release
Customer Experience
Glia Announces GVA Learning 360: AI Virtual Assistant to Generate Responses Based on Human Agent Conversations
Apr 01, 2025
Unlike Traditional Chatbots, GVA Learning 360 Absorbs the Wisdom of Human Agents, Not Just Documents—Cutting AI Onboarding Time and Bringing Uniformity to AI and Human Customer Experiences New York, NY. (Mar, 31, 2025): – Glia, the leader in customer interaction technology, today announced Glia Virtual Assistant (GVA) Learning 360, a first-of-its-kind AI solution that learns how a contact center’s best agents would respond to a customer request and uses the intelligence to automatically generate answers for their GVA—significantly advancing beyond industry-standard AI virtual assistants that rely solely on written documents. “Most institutions have been forced to choose between quick-to-deploy but generic AI or spending months manually training a bot that still can’t match their best agents,” said Jacob Tyler, Director of Conversational AI Strategy at Glia. “GVA Learning 360 eliminates this compromise by allowing financial institutions to effectively ‘clone’ their best human representatives. Organizations can rest assured that their customers receive the highest quality experience from the best-matched agent—human or AI—for their unique circumstances.” GVA Learning 360 arrives at a pivotal time as financial institutions search for AI solutions that help them meet heightening customer expectations without straining their contact centers.
Press Release
Customer Experience
Blueshift Adds Intelligent Agents to Its Customer AI Suite
Mar 31, 2025
Customer AI Agents help marketing teams launch 10X more personalization experiments and auto-optimize to customer outcomes. SAN FRANCISCO, March 31, 2025 /PRNewswire/ -- Blueshift, the leader in AI-powered customer engagement, today announced the launch of Customer AI Agents that help marketing teams conduct 10X more personalization experiments with automated AI decisioning.
Press Release
Digital Experience
Contentful Reveals Next Phase of Growth With Modern DX Vision, Product Innovation and Strategic Partnerships
Mar 31, 2025
New AI and personalization capabilities extend company’s core CMS offering, delivering a flexible, future-fit solution for brands to create and manage compelling digital experiences DENVER & BERLIN--( BUSINESS WIRE)--Contentful, a leading content platform trusted by more than 4,200 customers, today launched a host of new features and partnerships that – together with Contenful’s market-leading content management system (CMS) capabilities – deliver a modern, flexible solution for creating digital experiences at scale. Anchored in core content operations, enhanced by AI, and featuring data-driven, AI-enabled personalization at the core of the digital experience platform (DXP), Contentful’s composable platform seamlessly integrates with best-in-class third-party tools and enables customers to centralize, personalize, deliver, and optimize digital experiences faster, easier, and more efficiently than ever before. “Brands are frustrated by monolithic, bloated DXP solutions that aren’t fit for purpose,” said Contentful CEO Karthik Rau. “In this constantly evolving technology landscape, a flexible new approach is needed, and today marks the beginning of that change.” Contentful’s new AI and personalization capabilities build on the company’s pioneering composable CMS.
Press Release
Customer Experience
Braze Announces Agreement to Acquire OfferFit
Mar 27, 2025
Braze furthers agentic AI innovation with acquisition of a leading AI decisioning company NEW YORK--( BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging ™, today announced that it has entered into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million, subject to customary closing adjustments. AI decisioning agents can autonomously experiment, learn, and deliver highly relevant, personalized experiences.
Press Release
Customer Experience
Utiq Demonstrates Enhanced Campaign Performance Through Adobe CDP Integration
Mar 27, 2025
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions 27th March 2025: Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe's Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and GroupM, delivering exceptional results for an automotive client.
Press Release
Digital Marketing
Chord Raises $5.5M to Launch the Smarter CDP for AI-Driven Commerce Marketing
Mar 27, 2025
Ruggable, Sakara, Sonos & Caraway boost marketing efficiency and revenue with Chord's AI-driven data platform NEW YORK, March 27, 2025 /PRNewswire/ -- Chord Commerce, the smarter Customer Data Platform (CDP) built for commerce, has raised $5.5M to expand its AI-powered data and marketing platform. Led by M13, with participation from Act One Ventures and GR0 Capital, the investment will help Chord grow its customer base and further develop its AI orchestration platform.