The Wire (Page 29)

Zero Copy Integration, Powered by Snowflake, will enable joint customers to capture advanced content engagement data TORONTO, Feb. 20, 2025 /PRNewswire/ -- PathFactory today announced the launch of Zero Copy integration on the Snowflake AI Data Cloud. This new integration, Powered by Snowflake, will enable organizations to eliminate traditional data extraction, transformation, and loading (ETL) processes, enabling faster, more secure, and more efficient data sharing. "With this integration, PathFactory is making it easier than ever for organizations to connect their engagement data with their broader data strategies," said Dev Ganesan, CEO, PathFactory. "Together with Snowflake, we're empowering our customers to unlock the true potential of their content and engagement insights without the barriers of traditional ETL processes." By leveraging the Snowflake AI Data Cloud, PathFactory is joining Snowflake in mobilizing the world's data to help organizations redefine how they access, analyze, and leverage PathFactory's Content Engagement Data.

Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships. BOSTON--( BUSINESS WIRE)-- Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands.

Sanas partnership highlights Teleperformance's (TP) growth strategy of pursuing investments in advanced artificial intelligence to deliver enhanced customer experience management services to broad client base TP becomes exclusive reseller of Sanas speech understanding technology for many of the world's biggest organizations and most valued brands TP makes equity investment of approximately $13 million in Sanas Close working partnership established to help enhance Sanas' speech understanding model NEW YORK and PARIS, Feb. 19, 2025 /PRNewswire/ -- Global digital business services leader Teleperformance (TP) today announced it has formed a strategic partnership with Sanas, a pioneer in providing Real-Time Speech Understanding. Under the partnership, TP has acquired an equity stake in Sanas through the tech start-up's Series B funding round and will become the exclusive reseller of Sanas' technology to many of the world's largest companies and most valuable brands, spanning a wide variety of industries.

PLEASANTON, Calif.--( BUSINESS WIRE)-- Medallia, Inc., the global leader in customer and employee experience, today announced Fabrice Martin as Chief Product Officer (CPO). Martin brings over 30 years of leadership experience in product management and development at cloud-based enterprise software companies, including extensive industry experience as Chief Product Officer, Customer Experience at Qualtrics and CPO at Clarabridge.

Seasonal release, packed with AI-enabled features, propels digital experiences and content to new heights SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore ®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.

Create on-brand content in minutes, including email templates, social posts, and landing pages Bring creative ideas to life with Canva’s Magic Studio AI tools, and then add designs to campaigns without leaving HubSpot Collaborate seamlessly with your team to comment, share, and iterate on designs in one unified platform In today's attention economy, creativity is a competitive advantage. But as marketers invest more in brand marketing and visual platforms, like YouTube, Instagram, and TikTok, small and medium-sized businesses are struggling to stand out with limited resources.* Today, HubSpot and Canva are changing redesigning the game with a partnership that brings Canva's complete design experience and Magic Studio AI tools directly into HubSpot's customer platform.

Led by Sapphire Ventures, funding will accelerate adoption of the company's AI Decisioning product for customers such as PetSmart, WHOOP, and Accor Hotels SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ -- Hightouch, the leading data and AI platform for marketing and personalization, today announced that it has raised an $80 million Series C at a valuation of $1.2 billion. The round was led by Rajeev Dham at Sapphire Ventures, with participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator.

Enhancing Marketing-as-a-Service Leadership and Streamlining Go-to-Market Efficiency MALVERN, Pa., Feb. 18, 2025 (GLOBE NEWSWIRE) -- 2X, a leading provider of marketing as a service (MaaS), today announced a strategic partnership with Copy.ai, the enterprise-grade AI platform that optimizes sales and marketing workflows. By combining 2X’s global managed services model with Copy.ai’s cutting-edge AI capabilities, this partnership offers a subscription-based alternative to traditional in-house labor or high agency fees—enabling businesses to achieve scalable marketing impact with measurable ROI.

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer marketing plays in the buying journey.

SAN FRANCISCO, Feb. 13, 2025 /PRNewswire/ -- Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding. The investment was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, and Han Bridge Capital, alongside a notable group of angel investors.