The Wire (Page 301)

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, today announced its new TapClicks Data Exporter. Now, users can blend all campaign information in the automated TapClicks data warehouse, and push it to the platform of their choice.

It is an exciting time for businesses in Utah, as the popular local advertising agency, Soda Spoon, has been chosen to be the first official Yelp Advertising Partner in the state. This partnership will allow Salt Lake City businesses to reach more customers and increase their online visibility and engagement with potential customers.

AMZ PPC Solutions, an Amazon PPC (Pay Per Click) advertising management agency, announces free PPC audits for Amazon sellers who want to take their Amazon Brand to the next level with a long-term, successful approach. The company drives better business outcomes for Amazon brands with proven PPC methods.

eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AdAdapted, an advertising technology solution that gets CPG brands onto shopping lists and into carts, announced that they are partnering to help retailers grow their digital footprint and related sales. The move will also support efforts by CPG brands to personalize the shopping experience and drive engagement, purchase intent and increased spend on retailers’ digital advertising platforms. “This partnership is all about eGrowcery and AdAdapted driving more platform eyeballs and enabling more sales for the retailers we serve,” said Patrick Hughes, CEO, eGrowcery. “It creates the optimal combination of shoppable promotional messages that are relevant to the shoppers’ needs and match those with our retail client’s objectives.

Attentive, the conversational commerce platform, announced it has launched Attentive SMS for Salesforce Commerce Cloud on Salesforce AppExchange, empowering brands to personalize every SMS message and drive higher conversions with their e-commerce data. This new integration complements Attentive’s existing integrations with Salesforce Marketing Cloud and Salesforce Service Cloud, allowing 500+ joint customers to connect via SMS throughout the entire customer lifecycle.

Sequoia-backed PixCap, a groundbreaking browser-based 3D design platform, has unveiled the next generation of 3D design tools that enable designers — even those with no 3D training — to more easily and quickly create and edit professional 3D digital content. This upgraded version of PixCap contains a more intuitive interface and an extensive library of over 1,000 3D templates, eliminating the need for lengthy tutorials or building each 3D project from scratch.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue.

Box, Inc. (NYSE: BOX), the leading Content Cloud, today announced that BETC has chosen Box’s secure content management capabilities to power collaboration and accelerate processes around content management. Founded in Paris and part of the Havas Group, BETC is a global communications, marketing and advertising agency that uses Box across its global workforce, from Paris to London to Sao Paolo, to drive its entire content lifecycle. “At BETC, we strive to rethink the boundaries between media, culture, communications and business in order to reinvent relationships between leading brands and their desired audiences,” said Lionel Sarrazy, IT Director at BETC. “We care deeply about providing our clients and partners with a first class service.

The WorkGenius Group is pleased to announce the acquisition of Agency WorX, a staffing firm based in New York. "We founded WorkGenius to transform the $600bn freelance industry by making it more equitable and accessible through our technology," says Marlon Rosenzweig, CEO of WorkGenius Group. "We have seen great success after joining forces with JBC in June 2022, with major benefits to our clients, our freelancers, and our team. The acquisition of Agency WorX allows us to double down on our vision to become the Global Human Capital Powerhouse of the Future." Agency WorX adds mid 8 figures of revenue, a great team and a client and freelancer list to the WorkGenius Group.

MACH Alliance has announced that Google Cloud and Adyen have become its latest members. The brand name new joiners were announced just ahead of the NRF Big Show where the Alliance will have a sizable presence at a mixed use space called MACH HAUS for networking, press meetings, podcasting and more.