The Wire (Page 32)

AI-Powered Personalization Meets Multichannel Journey Orchestration with Movable Ink and Braze NEW YORK, Feb. 4, 2025 /PRNewswire/ -- Movable Ink, the AI-powered personalized content platform, today announced its expanded partnership with Braze. Together, they're introducing two powerful new integrations, Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging, designed to empower global marketing teams to deliver personalized, multichannel experiences with greater ease, efficiency, and ROI.

Consumer Spending Remains Resilient Post-Holiday, With Dining Activity Up and Retail Facing Seasonal Headwinds NEW YORK--( BUSINESS WIRE)-- Zeta Global (NYSE:ZETA), the AI Marketing Cloud, today released the Zeta Economic Index (ZEI) for January 2025. Powered by Zeta's proprietary Generative AI technology and real-time consumer behavior from over 245 million US consumers, the ZEI provides an unparalleled view of the strength and momentum of the US economy.

Industry-first solution now allows publishers and media organizations to preserve the digital history of their images across Cloudflare’s global network SAN FRANCISCO--( BUSINESS WIRE)-- Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today announced a new, one-click solution for content creators and publishers to seamlessly preserve the digital history of an image—from how an image was created, and by whom, to edits and resizes—across the Cloudflare network. By attaching this digital ‘nutrition label,’ or Content Credentials, directly to an image, creators can be credited for their work and consumers can easily verify the origin and alterations of digital content.

New FUSE Insights Puts Control Back in The Hands Of Influencers & Brand Marketers, Leading to 30% Agency Growth YoY NEW YORK--( BUSINESS WIRE)--New data from PartnerCentric, the largest independent partnership marketing agency in the U.S., brings unprecedented transparency into publisher contributions amidst growing scrutiny of browser extensions. The latest addition to PartnerCentric’s innovative FUSE Incrementality™, Conversion Origination 1, a measure added in 2024, is actively helping advertisers identify true sales drivers—not just last-click beneficiaries —ensuring fair compensation and stronger influencer partnerships. Q4 2024 FUSE Conversion Origination data shows that on average, Coupon, Loyalty, and Cashback partners are over-attributed by affiliate networks, while Influencers are under-credited regarding their ability to drive customers to the sale.

Ambitious brands unlock significant cost savings while driving an average of 22% faster revenue growth by streamlining marketing efficiency and leveraging actionable data insights. SAN DIEGO--( BUSINESS WIRE)-- Power Digital, a leading tech-enabled growth marketing firm, today announced the public launch of fusepoint, a data and strategy consultancy designed to deliver enterprise-grade solutions to mid-market brands. fusepoint offers a comprehensive suite of services that empower marketing teams to accelerate revenue growth.

Partnership Enables Seamless Omnichannel Advertising with Enhanced Transparency and Expanded pDOOH Inventory Access NEW YORK AND LITTLETON, CO—JANUARY 29, 2025 — Lemma, a leading omnichannel platform for emerging media, and AdXact, a forwardly place innovative demand-side platform (DSP + SSP) powered by AdXcelerant for digital out-of-home (pDOOH) media + CTV omnichannel crossover planning and buying, have announced a new strategic partnership aimed at transforming the way teams buy and plan cross-platform advertising across emerging CTV and programmatic DOOH (pDOOH) landscapes. This collaboration will offer transparent cross-team buying and planning opportunities, delivering an enhanced return on advertising spend (ROAS) through a streamlined omnichannel approach.

New, industry-specific score and custom target score link reputation management efforts to measurable ROI, empowering marketers with actionable insights to enhance online presence and revenue SALT LAKE CITY--( BUSINESS WIRE)-- InMoment ®, the leading provider of integrated Experience Improvement (XI)™ solutions, today announced the introduction of a new Location Performance Scoring system. This includes an improved Industry Score that directly correlates reputation management efforts with Google Profile views and revenue generation.

January 29, 2025 – by Will McKenzie Twilion – Consumers care deeply about how they communicate with brands over their preferred channels. Whether it's SMS, WhatsApp, Email, or a voice call, people neeed to trust that the business they are talking to is who they say they are and will often disengage if the experience isn’t personalized.

Customers can now unlock deep behavioral insights and hyper-personalized customer engagement January 29, 2025 -- Celebrus, a leader in first-party digital data and identity verification, today announced that it has joined the Braze Alloys program as an official technology partner. By joining Braze Alloys, Celebrus becomes part of a curated ecosystem of best-in-breed technology and services partners to help integrate, customize, and amplify customer engagement capabilities.

Advanced features reduce IT bottlenecks and empower marketers to deliver more personalized, high-performance digital experiences BOSTON and EL SEGUNDO, Calif., Jan. 29, 2025 (GLOBE NEWSWIRE) -- Acquia, the leader in open digital experience software, today announced a strategic partnership with SearchStax, the Search Experience Company, to elevate the search experience of Drupal-based websites with advanced AI-driven search capabilities. The partnership will replace Acquia’s existing Solr site search service with a comprehensive new solution, Acquia Search powered by SearchStax, that significantly improves website engagement, user satisfaction, and conversions. “Search has evolved into critical infrastructure that provides website visitors with an intuitive, accurate, and contextually relevant experience that drives customer satisfaction and boosts conversions,” said Jim Shaw, Chief Product Officer at Acquia. “Likewise, marketing teams want to be able to configure and manage intelligent search experiences without developer involvement.