The Wire (Page 32)

Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions for content and experience, empowering marketers to stay ahead of the curve SAN FRANCISCO, April 16, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced the launch of the Sitecore AI Innovation Lab, a unique program created in collaboration with Microsoft that provides a guided environment for marketing leaders looking to rapidly explore AI-driven solutions for optimizing content operations. Further, it allows marketers to clearly define their AI journey and fast track the development of solutions best suited for their specific use cases.

The fund represents CallRail’s commitment to investing in its Agency Partner Program participants ATLANTA--( BUSINESS WIRE)-- CallRail, the lead engagement platform, today announced the launch of their Marketing Development Fund (MDF). This program is designed to provide financial and strategic support for co-branded marketing initiatives as part of its existing Agency Partner Program.

New automated incentives feature in Wildfire's white-label rewards platform helps businesses drive engagement and revenue with zero technical lift SAN DIEGO, April 16, 2025 /PRNewswire/ -- Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today launched Action Rewards, a powerful new feature in Wildfire's white-label rewards platform. Designed to offer plug-and-play support for rewarding valuable customer behaviors with cash bonuses, Action Rewards allows banks, card issuers, and technology providers, to incentivize consumers to perform specific actions, such as enrolling in loyalty programs, activating card benefits, and installing online shopping companions.

April 16, 2025 -- In an era of 24/7 content demands, shrinking timelines, and increasing pressure to do more with less, AI agents are emerging as the ultimate solution for marketing teams looking to scale. Online searches for “can AI save time” have surged by 605% in the past quarter, highlighting a growing demand for more efficient workflows.

InterVision's Newest Program to Provide Seamless Path Forward as Businesses Seek Stability ST. LOUIS, April 15, 2025 /PRNewswire/ -- InterVision, a leading information technology (IT) managed services provider, today announced the launch of NextMove, a program designed to help organizations transition away from unsupported, end-of-life, or no-longer-viable IT solutions with confidence.

Product and software veteran joins as Contentful expands AI and personalization capabilities and newly unveiled DXP vision DENVER & BERLIN--( BUSINESS WIRE)--Contentful, a leading content platform trusted by more than 4,200 customers, today announced the appointment of Karl Rumelhart as Chief Product Officer (CPO). Rumelhart joins as Contentful unveils its next growth phase for modern digital experiences, including new AI and personalization capabilities and partnerships with best-in-class third-party solutions.

The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging CHICAGO, April 15, 2025 /PRNewswire/ -- ActiveCampaign, a leading marketing automation platform, has acquired Mexico City-based Hilos to expand its capabilities and deliver the most advanced WhatsApp automation solution for businesses globally. This acquisition will help ActiveCampaign's 180,000 customers build conversational experiences specifically designed for the WhatsApp platform, which has over 2.4 billion users and 200 million active business accounts worldwide.

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--( BUSINESS WIRE)-- ZoomInfo (NASDAQ: ZI), The Go-To-Market Intelligence Platform, has updated its ZoomInfo Copilot solution to deliver AI-fueled account insights far beyond the initial prospecting stages, giving sellers an AI advantage from outreach to upsell. The latest feature upgrades, which expand upon the groundbreaking Copilot solution launched less than a year ago, give sales teams more ways to accelerate and close late-stage opportunities, advancing deals with speed, precision, and confidence: Easier Setup, Automatic Account Tracking: Copilot now automatically tracks the accounts and contacts that users engage with, surfacing relevant buying signals in their Activity-Based Account Feed.

Global Study Shows 81% of Customers Still Rely on Direct Interaction with Humans to Fix Issues SALT LAKE CITY [April 10, 2025] – InMoment ®, the leading provider of integrated Experience Improvement (XI)™ solutions, announced the results of a global consumer study that reveals a widening disconnect between what customers expect and what brands are delivering. Despite years of investment in automation and AI, most customers still want real human support—and they want it fast, accurate, and on their terms.

BOSTON, April 10, 2025 /PRNewswire/ -- Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions. This agreement marks a continued step in Validity's mission to empower marketers with an encompassing platform to create, optimize, deliver, and monitor high-performing email campaigns at scale. "For years, thousands of the world's leading brands have relied on Validity's marketing success platform to increase engagement and ultimately grow faster with better digital marketing campaigns and an increased trust in their customer data," said Mark Briggs, Founder, Chairman, and CEO of Validity. "I'm thrilled to welcome Litmus to the Validity family and immediately bring to our customers this industry-leading, comprehensive, and unified platform that ensures emails are visually compelling, appropriately optimized, and positioned for next-generation personalization to ensure maximum engagement." With the addition of Litmus, Validity's comprehensive marketing success platform will provide a seamless, end-to-end experience—from contact data validation and enrichment to design, personalization, deliverability optimization, and continuous campaign monitoring—all by working with customers' existing marketing systems and email service providers, enabling customers to get more value from their current marketing investments.