The Wire (Page 34)

Combination Creates a Data-Driven Powerhouse Under Statara Solutions Brand Offering Integrated Opinion Research, Advocacy, Analytics and Media Buying Solutions Across Public Affairs, Nonprofit, and Regulated Sectors WASHINGTON, Jan. 23, 2025 /PRNewswire/ -- Statara Solutions, a leader in data analytics, customer intelligence, and media buying, today announced its merger with American Strategies, a nationally recognized public opinion research firm, and Real Strategies, a strategic campaign consulting company, to create a unified organization under the Statara Solutions brand. This combination brings together decades of expertise in polling, advocacy, and data-driven solutions, establishing a new standard for the public affairs, trade association, higher education, real estate and regulated industries the company serves. "This merger is a game-changer," said Bryan Whitaker, CEO of Statara Solutions. "By integrating data analytics, media buying, strategic research, and strategic campaign solutions, we are creating an unmatched, unified approach to serve our growing client base.

Survey reveals strong momentum for AI investment, unlocking significant opportunities for full-scale integrations that include multimodal interfaces, voice technology, and agentic AI VANCOUVER, British Colubmia--( BUSINESS WIRE)--Research commissioned by TELUS Digital Experience (TELUS Digital) (NYSE and TSX: TIXT), a leading global technology company deploying exceptional customer experiences, reveals that enterprise leaders have reached a pivotal juncture in their generative AI (GenAI) plans. Survey respondents indicated that they are at various stages of designing, implementing and scaling AI within their businesses.

Former McKinsey & Company Partner to Elevate Zeta’s AI Marketing Solutions for Modern CMOs NEW YORK--( BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI marketing cloud, today announced the appointment of Ed See as Chief Growth Officer, effective Monday, February 10. Bringing over 30 years of experience in working with CMOs – the last eight years of which were as a Partner at McKinsey & Company’s Marketing and Sales practice – Ed See has guided some of the world’s most iconic brands in developing cutting-edge marketing, digital and analytics capabilities.

Powered by Moments AI, Inmar Media formally unifies Aki Technologies’ innovative media solutions with Inmar’s data-driven expertise. WINSTON-SALEM, NC, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Inmar Intelligence, a leader in technology-driven solutions, today introduced Inmar Media powered by MomentsAI, formally unifying Aki Technologies’ innovative media capabilities with Inmar’s data-driven expertise to create a single, powerful solution set designed to empower customers with personalized, and impactful media interactions.

ExchangeWire PressBox – Jan. 22, 2025 -- Impact Plus, a global pioneer in providing advertisers with solutions to evaluate and reduce the environmental impact of their online ads, today (January 22nd, 2025) announced that sustainability consultant Christina Wu has joined the company as its new international customer success manager. Christina, who has worked in the ad industry for almost a decade at various companies, including PHD, OMD, and Saatchi & Saatchi, will be responsible for helping clients reduce the carbon footprint of their digital campaigns using Impact Plus's carbon evaluation technology.

New capabilities empower Marketing, CS, and CX teams to create and scale videos across the customer journey in the first unified solution of its kind NEW YORK--( BUSINESS WIRE)-- SundaySky, the premier AI-powered video platform built for the needs of modern enterprises, today announced the rollout of the next generation of its video platform, solidifying its position as the go-to business solution for video creation that’s AI-powered, data-driven, and creatively limitless. The latest update introduces cutting-edge AI avatars, in-app screen recording, and advanced AI media generation capabilities to deliver a comprehensive suite of video tools for marketers, customer experience professionals, customer success teams, and product managers in a single, unified platform. “SundaySky has been a home run for us” “Video is not just a tool—it's a core resource for how businesses engage customers and grow,” said Marc Zionts, CEO of SundaySky. “Still, the average SundaySky customer uses three or more video tools as part of their workflow.

January 22, 2024 – By Kareem Amin -- Clay has raised $40M in pre-emptive Series B expansion funding at a $1.25B valuation, following 6x growth in 2024. Over 5,000 customers—including OpenAI, Canva, Anthropic, Ramp, and Rippling—use Clay's GTM development environment to power everything from CRM enrichment to highly targeted outreach campaigns.

The new US administration has revoked the previous Executive Order on AI. The shift impacts the approaches and uses of AI by marketers and businesses.

Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK--( BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first official brand campaign, “Achieve the Impossible™.” The campaign reimagines what’s possible for marketers, inspiring them to embrace AI, push boundaries and achieve their biggest ambitions. Leveraging Zeta’s AI-powered marketing solutions, marketers can deliver hyper-personalization, launch seamless omni-channel experiences, drive predictable ROI, and accelerate business growth.

Leveraging Enterprise-Grade Frameworks and Tools to Empower Start-Ups, Founder-Led, and Venture-Backed Businesses MALVERN, Pa., Jan. 21, 2025 (GLOBE NEWSWIRE) -- 2X, the leader in marketing as a service (MaaS), today announced a strategic investment in Get Levrg, a subscription-based service provider delivering tailored go-to-market (GTM) solutions for start-ups, founder-led, and venture-backed businesses. This investment extends 2X’s proven enterprise frameworks and tools to smaller organizations, enabling them to achieve scalable growth and operational efficiency.