The Wire (Page 35)

Adobe Real-Time CDP Collaboration delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data Warner Bros. Discovery is the latest publisher to integrate with Real-Time CDP Collaboration, and advertisers and agencies including Alterra Mountain Company, GroupM Wavemaker, Major League Baseball and The Coca-Cola Company piloted the solution to deliver personalized and performant ads Seamless interoperability also enables brands to connect data across ecosystem partners such as Amazon Web Services and The Trade Desk, or activate audiences created in Adobe Experience Platform SAN JOSE, Calif.--( BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new offering that enables advertisers and publishers to tackle a changing advertising landscape.

Top Offerings for Contact Center and Digital Leaders Reinventing Operations and Transforming Business Models SALT LAKE CITY [February 19, 2025] – InMoment ®, the leading provider of integrated Experience Improvement (XI)™ solutions, today announced it was named to the Constellation ShortList™ for Conversational Intelligence for Customer Service in Q1 2025. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopters and fast-follower organizations.

MENLO PARK, Calif., Feb. 20, 2025 /PRNewswire/ -- Global talent solutions and business consulting firm Robert Half has named Nick Cerise its new chief marketing officer. In this role, Cerise will drive global marketing for the company, overseeing digital and web marketing, data analytics, customer insights, and brand strategy.

Zero Copy Integration, Powered by Snowflake, will enable joint customers to capture advanced content engagement data TORONTO, Feb. 20, 2025 /PRNewswire/ -- PathFactory today announced the launch of Zero Copy integration on the Snowflake AI Data Cloud. This new integration, Powered by Snowflake, will enable organizations to eliminate traditional data extraction, transformation, and loading (ETL) processes, enabling faster, more secure, and more efficient data sharing. "With this integration, PathFactory is making it easier than ever for organizations to connect their engagement data with their broader data strategies," said Dev Ganesan, CEO, PathFactory. "Together with Snowflake, we're empowering our customers to unlock the true potential of their content and engagement insights without the barriers of traditional ETL processes." By leveraging the Snowflake AI Data Cloud, PathFactory is joining Snowflake in mobilizing the world's data to help organizations redefine how they access, analyze, and leverage PathFactory's Content Engagement Data.

Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships. BOSTON--( BUSINESS WIRE)-- Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands.

Sanas partnership highlights Teleperformance's (TP) growth strategy of pursuing investments in advanced artificial intelligence to deliver enhanced customer experience management services to broad client base TP becomes exclusive reseller of Sanas speech understanding technology for many of the world's biggest organizations and most valued brands TP makes equity investment of approximately $13 million in Sanas Close working partnership established to help enhance Sanas' speech understanding model NEW YORK and PARIS, Feb. 19, 2025 /PRNewswire/ -- Global digital business services leader Teleperformance (TP) today announced it has formed a strategic partnership with Sanas, a pioneer in providing Real-Time Speech Understanding. Under the partnership, TP has acquired an equity stake in Sanas through the tech start-up's Series B funding round and will become the exclusive reseller of Sanas' technology to many of the world's largest companies and most valuable brands, spanning a wide variety of industries.

PLEASANTON, Calif.--( BUSINESS WIRE)-- Medallia, Inc., the global leader in customer and employee experience, today announced Fabrice Martin as Chief Product Officer (CPO). Martin brings over 30 years of leadership experience in product management and development at cloud-based enterprise software companies, including extensive industry experience as Chief Product Officer, Customer Experience at Qualtrics and CPO at Clarabridge.

Seasonal release, packed with AI-enabled features, propels digital experiences and content to new heights SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore ®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.

Create on-brand content in minutes, including email templates, social posts, and landing pages Bring creative ideas to life with Canva’s Magic Studio AI tools, and then add designs to campaigns without leaving HubSpot Collaborate seamlessly with your team to comment, share, and iterate on designs in one unified platform In today's attention economy, creativity is a competitive advantage. But as marketers invest more in brand marketing and visual platforms, like YouTube, Instagram, and TikTok, small and medium-sized businesses are struggling to stand out with limited resources.* Today, HubSpot and Canva are changing redesigning the game with a partnership that brings Canva's complete design experience and Magic Studio AI tools directly into HubSpot's customer platform.

Led by Sapphire Ventures, funding will accelerate adoption of the company's AI Decisioning product for customers such as PetSmart, WHOOP, and Accor Hotels SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ -- Hightouch, the leading data and AI platform for marketing and personalization, today announced that it has raised an $80 million Series C at a valuation of $1.2 billion. The round was led by Rajeev Dham at Sapphire Ventures, with participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator.