The Wire (Page 37)

New solution helps brands increase conversions and reduce returns by enabling the 3D, augmented reality, and photorealistic image and video content that enhances the customer journey SAN JOSE, Calif.--( BUSINESS WIRE)-- Cloudinary, the image and video platform that powers the world’s top brands, today announced the launch of Cloudinary 3D, an innovative platform redefining how e-commerce brands showcase their products online. With Cloudinary 3D, a single 3D model powers limitless visual asset variations, enabling businesses to create interactive 3D visuals, augmented reality (AR), and photorealistic packshots with ease.

Amusement still primary emotion for most Big Game advertisers, but purposeful ads dominate top spots; Overall effectiveness lowest since 2020 LONDON, United Kingdom — Feb. 10, 2025 — The NFL’s “ Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense positive emotions of any ad shown during last night’s Big Game.

February 10, 2025 -- Situm, a leader in indoor positioning and wayfinding technology for a decade, and HappyOrNot®, a global leader in customer and employee experience management solutions, have signed a strategic collaboration agreement to enhance user experiences in large indoor spaces with high visitor traffic, such as shopping malls, hospitals, and airports, through data analysis and service optimization. The partnership will enable operators of shopping malls, hospitals, and airports worldwide to leverage the combination of Situm's positioning and wayfinding technology with HappyOrNot's in-moment satisfaction measurement tools.

First Jointly Developed AI Agent Helps Customers Maximize Cisco Investments and Boosts Productivity News Summary: Powerful Partnership: The first of several AI agents being developed by Cisco with Mistral AI as a strategic technology partner, to help drive Cisco's Customer Experience (CX) move towards an Agentic-AI-Led future. AI-Powered Efficiency: The AI Renewals Agent streamlines and enhances the creation process for Cisco's Renewals team by analyzing data from 50 sources to build custom proposals tied to customer outcomes.

Platform updates are available immediately, empowering SMBs to deliver seamless, consumer-grade digital commerce experiences for B2B Quebec, Canada —February 6, 2025 —k-ecommerce, a leading B2B online commerce and payment solution, debuted several new platform capabilities enhancing digital buying experiences, streamlining operations and accelerating growth for small and medium-sized businesses (SMBs). While 70% of B2B buyers prefer online purchasing, 64% rate their current digital commerce as less than excellent, highlighting a critical gap in B2B digital commerce delivery.

Empowering Businesses with Conversational Style AI Insights to Outpace Competition and Build Reputation in Real-Time SALT LAKE CITY--( BUSINESS WIRE)-- InMoment ®, the leading provider of integrated Experience Improvement (XI)™ solutions, today announced the launch of its Competitor Intelligence solution for reputation management, a ground-breaking new tool designed to transform how businesses analyze and leverage competitor review data to win more customers. Leveraging generative AI, the solution synthesizes and summarizes competitor review data, making it easier for customers to understand competitors’ strengths, weaknesses, opportunities, and threats.

Former EverService executive joins CTM to oversee product development and CX initiatives MILLERSVILLE, Md., Feb. 6, 2025 /PRNewswire/ -- CallTrackingMetrics, a global conversation analytics company, today announced the appointment of Chris Lafferty as Vice President of Product and Customer Experience. This strategic hire reinforces CTM's commitment to product innovation and exceptional customer experience as the company continues its growth trajectory.

Leading regional broadband operator strengthens customer relationships and streamlines operations with GOCare Digital Experience Platform ALPHARETTA, Ga., Feb. 6, 2025 /PRNewswire/ -- GOCare, a leading SaaS provider of digital customer experience solutions for broadband service providers (BSPs), announced today that TruVista Communications has partnered with GOCare to support its customer experience enhancement and network growth initiatives. TruVista, a leading regional provider of fiber internet, voice, video, cellular, and security services in Georgia and South Carolina and a portfolio company of iCON Infrastructure Partners, is investing in innovative broadband technology and best-of-breed supporting platforms to deliver the highest quality products and superior service to its customers through its knowledgeable and dedicated local employees. "At TruVista, our customers are at the heart of everything we do," said Carla French, CEO of TruVista. "Partnering with GOCare allows us to provide seamless, real-time communication and proactive support, ensuring a superior experience across all digital touchpoints." TruVista is embracing a comprehensive approach in its partnership with GOCare and will be rolling out GOCare Messenger, Outage Management, Connect, Pulse, and Reach from its Digital Experience Platform portfolio.

Company also Enhances its Suite of Generative AI Tools to Help Brands Transform and Deliver Images at Scale with Greater Ease and Efficiency SAN JOSE, Calif.--( BUSINESS WIRE)-- Cloudinary, the image and video platform that powers the world’s top brands, today announced significant advancements in its generative AI portfolio, including AI Vision, which gives developers and brands an unprecedented level of control and insight into their visual media. Cloudinary also announced several enhancements to its most popular generative AI tools including Generative Enhance, Generative Fill, Generative Restore, and Generative Upscale.

Talkdesk is validated as a trusted, secure cloud customer experience platform for federal and public sector customers PALO ALTO, Calif.--( BUSINESS WIRE)-- Talkdesk ®, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, today announced it achieved FedRAMP Agency Authority to Operate (ATO). With the Agency ATO designation, Talkdesk CX Cloud™ Government Edition offers United States public sector customers a simple, secure platform to elevate their stakeholder experiences.