The Wire (Page 37)

January 13, 2025 -- PXP, a leading omnichannel global payment platform and innovative industry disruptor, is announcing the launch of its industry-redefining technology platform, PXP Unity. Marking a shift in payments, PXP offers a single integration into a commerce ecosystem that makes business simpler, better and more connected.

Qualified companies can switch from their underwhelming CDP to Treasure Data without business disruption or additional CDP payments MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure Data CDP in as little as one month. The program includes incentives to ease the cost of switching to Treasure Data and a proven Migrator Toolkit to fast-track migrations. "We’ve helped over 50 companies break free from CDPs that overpromise and underdeliver, yet many still feel stuck – but not anymore,” said Kaz Ohta, CEO and co-founder of Treasure Data. “Our CDP Trade-Up program offers a fast, frictionless way for companies to migrate to the last CDP they will ever need.

Software firm commits to its largest R&D spend in company history to fund new capabilities, faster release cycles and unified data model NEW YORK — Jan. 12, 2025 — Aptos, a leader in unified commerce solutions, announced today that big changes — and even bigger investment — are coming to its Aptos ONE platform in 2025. According to Aptos CEO Pete Sinisgalli, the software firm has committed to its largest R&D spend in company history in 2025.

Agentforce digital labor platform includes new pre-built Agentforce skills for retailers that assist with tasks across order management, guided shopping, appointment scheduling, and loyalty programs Retail Cloud includes a cloud-based POS, clienteling, endless aisle, omnichannel fulfillment, and more to deliver personalized shopping experiences across physical and digital touchpoints SharkNinja and Saks are using Salesforce to help boost employee and associate productivity and deliver more impactful shopper interactions SAN FRANCISCO--( BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, today unveiled two AI-powered innovations for retailers: Agentforce for Retail and Retail Cloud with Modern POS, helping store associates, customer service representatives, and digital merchants boost productivity and sales, while delivering more personalized shopping experiences. Agentforce for Retail includes a new library of pre-built agent skills, making it easier for retailers to build AI agents that automate time-consuming tasks, such as order management and appointment scheduling, and deploy rapid shopper personalization at scale.

SAP also debuts solutions to address loyalty gap as new survey results show 80% of U.S. consumers feel undervalued by brands NEW YORK — SAP SE (NYSE: SAP) announced a slate of new solutions and capabilities catering to the retail industry at Retail’s Big Show, the flagship industry event hosted by the National Retail Federation. SAP’s top news is the general availability of the SAP S/4HANA Cloud Public Edition, retail, fashion, and vertical business solution.

By partnering with Google Cloud, Everseen continues to scale its vision AI platform to help retailers reduce shrink, streamline operations and enhance customer experiences SUNNYVALE, Calif., Jan. 9, 2025 /PRNewswire/ -- Ahead of NRF 2025, the retail industry's largest event, Everseen today announced it is partnering with Google Cloud to help retailers transform physical store operations. By using Everseen's Vision AI platform with Google Distributed Cloud and the Vertex AI Platform, retailers can now process vast amounts of visual data directly in stores, providing instant alerts and real-time insights.

Cloudinary’s Intelligent, Composable DAM Leverages AI to Empower Technical and Business Teams, Accelerate Launch Cycles and Greatly Reduce Asset Related Costs SAN JOSE, Calif. -- January 08, 2025 --( BUSINESS WIRE)-- Cloudinary, the image and video platform that powers many of the world’s top brands, has been named a Visionary in the 2024 Gartner® Magic Quadrant™ for Digital Asset Management Platforms. We believe this recognition underscores our dedication to innovation, forward-thinking strategies and understanding of where the industry is heading.

Builds on the company’s mission to create the most modern, Composable DXP; combining first party data with dynamic content to elevate brand experiences. AUSTIN, Texas, Jan. 8, 2025 /PRNewswire/ -- Contentstack, the composable digital experience platform (DXP) leader, today announced its acquisition of Lytics, pioneer of the real-time customer data platform.

Two-thirds of marketers use 16 or more martech solutions CHICAGO, Jan. 08, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today newly commissioned Forrester Consulting research that reveals the uphill battle many marketing teams face in managing fragmented martech systems and identity challenges. However, the research also highlights a clear path forward for organizations that leverage identity resolution tools to connect disparate data sets.

Sales teams simply can’t do their jobs without collateral that addresses key questions and common objections. But as versions change and updates are made to this content, it’s all too easy to circulate outdated materials, leading to mixed messages and wasted time.