The Wire (Page 39)

January 29, 2025 – by Will McKenzie Twilion – Consumers care deeply about how they communicate with brands over their preferred channels. Whether it's SMS, WhatsApp, Email, or a voice call, people neeed to trust that the business they are talking to is who they say they are and will often disengage if the experience isn’t personalized.

Customers can now unlock deep behavioral insights and hyper-personalized customer engagement January 29, 2025 -- Celebrus, a leader in first-party digital data and identity verification, today announced that it has joined the Braze Alloys program as an official technology partner. By joining Braze Alloys, Celebrus becomes part of a curated ecosystem of best-in-breed technology and services partners to help integrate, customize, and amplify customer engagement capabilities.

Advanced features reduce IT bottlenecks and empower marketers to deliver more personalized, high-performance digital experiences BOSTON and EL SEGUNDO, Calif., Jan. 29, 2025 (GLOBE NEWSWIRE) -- Acquia, the leader in open digital experience software, today announced a strategic partnership with SearchStax, the Search Experience Company, to elevate the search experience of Drupal-based websites with advanced AI-driven search capabilities. The partnership will replace Acquia’s existing Solr site search service with a comprehensive new solution, Acquia Search powered by SearchStax, that significantly improves website engagement, user satisfaction, and conversions. “Search has evolved into critical infrastructure that provides website visitors with an intuitive, accurate, and contextually relevant experience that drives customer satisfaction and boosts conversions,” said Jim Shaw, Chief Product Officer at Acquia. “Likewise, marketing teams want to be able to configure and manage intelligent search experiences without developer involvement.

New features give marketers and business leaders more control over audience targeting, scheduling, and data analysis SAN MATEO, Calif.--( BUSINESS WIRE)-- SurveyMonkey, the world’s most popular platform for surveys and forms, announced a series of updates to its market research solutions designed to help organizations of all sizes conduct more advanced research faster. Whether startups are refining a product concept, global enterprises are seeking to understand customer preferences in different markets, or marketers want to run great recurring studies, these updates provide much-needed flexibility and customization.

January 28, 2025: Newgen Software, a global provider of AI-enabled digital transformation platform, has been recognized as a ‘Leader’ in two IDC MarketScape reports – IDC MarketScape: Worldwide Intelligent Customer Communications Management 2024 Vendor Assessment (doc #US51359124, December 2024) and IDC MarketScape: Worldwide Automated Document Generation and Customer Communication Management 2024 Vendor Assessment (doc #US52111324, December 2024). Newgen’s product is the NewgenONE OmniOMS platform, also known as customer communications management (CCM).

he Seasoned Executive Has 30 Years of Experience in Enterprise Software, Specializing in Customer Relationship Management (CRM) Platforms SAN FRANCISCO--( BUSINESS WIRE)-- SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced the appointment of Bob Stutz to its board of directors, effective immediately. Stutz is a seasoned executive and board member with 30 years’ experience in the enterprise software industry, and a proven track record of driving innovation, growth, and development of advanced customer relationship management (CRM) solutions across diverse industries.

Led by Ocean Azul Partners and marketing & advertising industry executives to redefine how AI agents and human marketers collaborate January 27, 2024 -- MarkeTeam.ai, (“MarkeTeam”) developer of advanced artificial intelligence technology for the marketing industry, today announced the completion of a $3 million seed funding round. Having recently launched its next-generation autonomous marketing agents, the company already operates a team of virtual experts across core marketing disciplines, including brand marketing, strategic planning, paid media, social media management, content marketing, and SEO.

Banzai Adds Enterprise Marketing Automation Platform, the cornerstone of AI-driven B2B marketing, to Growing Product Family PORTLAND, ORE, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Act-On Software Inc., an enterprise marketing automation platform (MAP) provider, today announced that they have signed a definitive agreement to be acquired by Banzai International, Inc. (NASDAQ: BNZI), a leading marketing technology company that provides essential marketing and sales solutions. Act-On Software is the easiest-to-use and most intelligent marketing automation platform, powered by AI and supported by an open data architecture.

TORONTO, Jan. 23, 2025 /PRNewswire/ - Cinareo Solutions Inc., a Toronto-based data analytics company, has secured $1 million in pre-seed funding to address capacity planning challenges in the contact center industry. The round was led by BDC's Seed Venture Fund, with participation from Accelia Capital and angel investor Robert Treumann.

Funding round led by Jump Capital with strong participation from Eniac Ventures, Peterson Ventures, and existing investors. LEHI, Utah, Jan. 23, 2025 /PRNewswire/ -- Mobly, Inc., an emerging leader in event marketing technology, announced today the successful closing of its $4.3 million seed round.