The Wire (Page 4)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Digital Experience
Siteimprove Expands Content Intelligence Platform With New Analytics and Accessibility Agents
Feb 26, 2026
Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO COPENHAGEN, Denmark, Feb. 26, 2026 /PRNewswire/ -- Siteimprove, a leader in agentic content intelligence, today announced the availability of its latest AI agent capabilities. The major AI updates include conversational analytics enabling non-technical users to get answers, generate reports, and dashboards using natural language.
Press Release
Contact Center
CGS Nexus Doubles the Size of Its BPO Operation in Colombia
Feb 25, 2026
Leading global BPO expands its nearshore footprint as demand for high-quality, AI-enabled contact center solutions accelerates across Latin America NEW YORK, Feb. 25, 2026 (GLOBE NEWSWIRE) -- CGS Nexus, a global business transformation and outsourcing partner, continues to accelerate its Latin American expansion to support client demand, announcing today that it has doubled the size of its Colombia operations. Less than two years after opening its offices in Bogotá, the company more than doubled its turnover in 2025, fueled by new client engagements across the telecommunications, retail, healthcare, entertainment, and technology sectors.
Press Release
Customer Experience
SurveyMonkey Unveils Free Research, Analysis and Validation Tools With No Sign-Up Required
Feb 25, 2026
SurveyMonkey’s new free tools hub showcases AI built on 25+ years of survey expertise, alongside tools for research, analysis, and validation SAN MATEO, Calif., February 25, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced the launch of a new free tools hub, a public destination where anyone can create an AI-powered survey and access a suite of research tools, no account required. At the center of the hub is SurveyMonkey’s AI survey generator, which allows visitors to instantly generate and preview expert-level and professional-grade survey drafts from a simple prompt, without signing in.
Press Release
Customer Experience
The 2026 Braze Customer Engagement Review: AI Innovation Meets the Trust Plateau
Feb 24, 2026
Agentic Commerce Poised to Accelerate; Marketers Fear Losing Direct Relationships as Nearly Half of Surveyed Consumers Expect to Interact with Brands through AI Agents by the end of 2026 NEW YORK--( BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its 2026 Global Customer Engagement Review (CER). As artificial intelligence (AI) transitions from a back-office efficiency tool to a front-line customer interface, brands face an existential challenge: maintaining a meaningful connection in an increasingly automated landscape.
Press Release
Customer Experience
Malaysia Airlines Selects Ada’s Agentic Customer Service Platform to Power Improved Travel Experiences
Feb 24, 2026
Global carrier strengthens digital CX strategy with omnichannel, enterprise-grade agentic AI to support passengers throughout their travel journey TORONTO--( BUSINESS WIRE)-- Ada, the trusted AI-native customer experience company and creator of the Agentic Customer Experience (ACX) operating model, today announced it has been selected by Malaysia Airlines to power the carrier’s AI customer service agent, "Mavis." Mavis is now supporting customers across critical moments of the travel journey, reinforcing Malaysia Airlines’ focus on operational excellence and elevated passenger experiences. The AI agent is designed to fully resolve common and even complex customer needs, while seamlessly handing off to live agents when human support is needed.
Press Release
Customer Experience
Typewise Introduces Multi-Agent Orchestration to Bring Enterprise AI Customer Service Into Production
Feb 24, 2026
Groundbreaking AI Supervisor Engine coordinates agents built with natural language to resolve complex customer service cases, and manage human handoffs for fast and accurate resolutions ZÜRICH and SAN FRANCISCO, Feb. 23, 2026 /PRNewswire/ -- Typewise, an AI Agent Platform for enterprise customer service teams, today announced the launch of its groundbreaking AI Supervisor Engine, a multi-agent AI orchestration layer that coordinates multiple autonomous agents configured with natural language to achieve customer service goals. Specialized AI agents each configured using no-code, natural language, and optimized for a specific role While enterprises race to deploy AI agents in customer service, most efforts stall before reaching production.
Press Release
Digital Marketing
Gartner Survey Finds CMO AI "Blind Spot" on Role Disruption and Skills
Feb 23, 2026
Marketing Leaders Face a Widening AI Literacy Gap as AI Shifts From Productivity Tool to Growth Capability STAMFORD, Conn., February 23, 2026 -- Sixty-five percent of CMOs say advances in AI will dramatically change the role of the CMO in the next two years, yet only 32% say significant changes are needed to the CMO profile and skill set, according to a survey by Gartner, Inc., a business and technology insights company. The survey was conducted from August through October 2025 among 402 senior marketing leaders in North America and Europe.
Press Release
Contact Center
8x8 Smart Assist Helps Contact Centers Resolve Faster, Deliver More Consistent CX, and Increase Agent Satisfaction
Feb 19, 2026
Real Time AI Guidance, Automated Summaries, and In-Workflow Actions Inside 8x8 Agent Workspace Reduce Ramp Agent Time and After-Call Work CAMPBELL, Calif.--( BUSINESS WIRE)--Contact centers using real time AI-guided workflows are resolving issues faster, reducing after-call work, and delivering more consistent customer experiences. To help organizations achieve these outcomes at scale, 8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, has launched 8x8 Smart Assist, an AI-powered solution that brings real-time guidance, dynamic workflows, and intelligent automation directly into the agent’s contact center experience, resulting in faster resolutions, less after-call work and fewer errors.
Press Release
Customer Experience
Fullstory Launches "Guides and Surveys" To Turn Behavioral Insights Into Real-Time Action
Feb 19, 2026
ATLANTA, Feb. 19, 2026 (GLOBE NEWSWIRE) -- Fullstory, a leading behavioral data company, today announced the launch of Guides and Surveys, a new product resulting from its acquisition of Usetiful in late 2025. Fullstory’s Guides and Surveys closes the gap between identifying user friction and alleviating it.
Press Release
Digital Experience
MACH Alliance Research: 6X More Organizations Achieve AI ROI With a Composable Foundation
Feb 19, 2026
The MACH Alliance Enterprise Technology Report finds 78% of companies with mature composable technology attain clear AI ROI vs. 13% of those yet to implement composable NEW YORK--( BUSINESS WIRE)-- MACH Alliance, the trusted authority for practical guidance on AI-ready enterprise architecture, has released a first-of-its-kind report on the relationship between composable infrastructure and successfully adopting AI. The MACH Alliance Enterprise Technology Report surveys 600 enterprise technology decision-makers in seven global markets, examining the impact composable technology has on AI implementations now and where it's heading to support agentic AI.