The Wire (Page 4)

AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams SEATTLE--( BUSINESS WIRE)-- Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified customer data, the Customer Data Agent builds on Amperity’s proven segmentation and journey capabilities by making insights even more accessible.

New Sugar for Syspro solution connects the knowledge of the back office to empower the front office with newfound sales intelligence TUSTIN, Calif. & SAN FRANCISCO--( BUSINESS WIRE)-- Syspro, provider of the purpose-built ERP for manufacturing and distribution, and SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced a new go-to-market partnership giving manufacturers and distributors precision selling capabilities. The combination of ERP and CRM provides a powerful way to help businesses navigate sales environments characterized by complex product catalogs and distribution channels, long buying cycles and deep customer relationships.

Acquisition accelerates shift from enterprise messaging to orchestrated, omnichannel customer experiences SINGAPORE–( BUSINESS WIRE)– 8×8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating the company’s strategy to deliver end-to-end customer engagement across the Asia-Pacific region. The acquisition expands 8×8’s APAC-native messaging, automation, and customer engagement capabilities, strengthening support for enterprise and public-sector organizations across Asia-Pacific that require secure, high-volume communications with local relevance and regional scale. “Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly,” said Sylvain Chaperon, General Manager, CPaaS at 8×8, Inc. “Together, we will expand our ability to help APAC organizations run secure, high-volume customer communications across more channels, with expanded regional coverage and support.” Strategic Expansion in CPaaS The integration of Moobidesk – Maven Lab’s cloud-based customer engagement and messaging platform – alongside the company’s wider communication and automation capabilities into the 8×8 Platform for CX will deliver a more scalable, unified, and comprehensive platform for the region.

Strategic acquisition of a go-to partner for global publishers adds best-in-class media industry and technical expertise to provide new solutions to enterprise customers AUSTIN, Texas--( BUSINESS WIRE)-- WP Engine, a global web enablement company providing premium products and solutions for websites built on WordPress Ⓡ[1], today announced its acquisition of Big Bite, a leading enterprise agency renowned for the development of advanced editorial tools that dramatically improve how global brands and media organizations create and share digital content. A longstanding WP Engine agency partner, Big Bite has over a decade of experience developing newsroom platforms, publishing workflows, and specialized tools that combine editorial flexibility with technical excellence.

Former Technical Director of Luminary joins Umbraco HQ to build sales, technical, and support team in Australia, New Zealand and Asia-Pacific region Odense, Denmark, 6 th January 2026, open-source.NET CMS platform vendor, Umbraco, has opened an office in Melbourne and appointed Emmanuel Tissera as head of Umbraco APAC region.

Acquisition positions 2X as one of the first Marketing-as-a-Service (MaaS) firms with scale to deliver integrated revenue engineering, combining specialized talent, AI-powered workflows, and enterprise-grade delivery NEW YORK and MALVERN, Pa., Jan. 07, 2026 (GLOBE NEWSWIRE) -- 2X, a global innovator in subscription-based go-to-market (GTM) services, today announced the acquisition of The Kiln, a top-performing Clay partner with deep expertise in GTM Engineering Services. This acquisition expands 2X's capabilities from marketing execution to complete go-to-market orchestration, making it one of the first Marketing-as-a-Service operators with scale to deliver integrated strategy and execution across the entire marketing and revenue technology stack.

Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications LAS VEGAS--(BUSINESS WIRE)--Today, at CES 2026, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic applications behind Athena by Zeta™, its superintelligent agent built for enterprise marketing. OpenAI models will support Athena’s next phase of development, enabling more intuitive and intelligent experiences for enterprise marketers.

Certification validates Liferay’s AI Management System (AIMS) and its approach to risk, transparency, and responsible innovation LOS ANGELES--( BUSINESS WIRE)--Liferay, Inc., a leading provider of Digital Experience Platforms (DXPs), today announced that its AI Management System (AIMS) has been certified to the ISO/IEC 42001 standard, making Liferay one of the first companies globally to achieve compliance with this emerging benchmark for responsible AI management. The ISO 42001 standard establishes a comprehensive framework for establishing, implementing, maintaining, and continuously improving AI systems in alignment with rigorous ethical, legal, and societal requirements.

2026 CX trends report from Glance shows customers want trustworthy resolution, no matter the channel WAKEFIELD, Mass., Dec. 17, 2025 /PRNewswire/ -- Glance, the leader in enterprise cobrowse and guided customer experience solutions, today announced the release of its 2026 CX Trends Report, a candid and data-backed look at what actually happened during the industry's rapid shift toward AI-driven customer service in 2025 and what CX leaders can learn moving into 2026. Based on insights from more than 600 U.S. consumers collected through a national survey conducted by Glance, the report exposes a widening gap between AI promises and customer reality.

Contentsquare brings AI-driven customer understanding to Shopify’s global commerce ecosystem New York, December 17th, 2025 — Contentsquare, a leader in AI-first digital analytics, today announced a new partnership with Shopify, the leading global commerce platform, to deliver complete customer experience visibility across the entire ecommerce journey—from first click to checkout. The combination of Shopify’s commerce platform and Contentsquare’s granular behavioral insights gives businesses an end-to-end view of the customer experience—from first interaction through post-purchase.